In the golden autumn of Duwei Town, the fragrance of grapefruit wafts. This is the origin of the national geographical indication agricultural product Duwei Wendan grapefruit - Xianyou County, Fujian Province. On October 14, Lin Yujia, deputy governor of Xianyou County Government, turned into an anchor and walked into the live broadcast room of Pinduoduo Public Welfare to Help Farmers to "endorse" Duwei Wendanyu. In just half an hour, this public welfare live broadcast attracted more than 240,000 netizens to watch, and the order volume of Wendan grapefruit on the Pinduoduo platform rose by more than 368% year-on-year on the same day.
On the afternoon of October 14, Lin Yujia (middle), deputy governor of Xianyou County Government, turned into an anchor and walked into the live broadcast room of Pinduoduo Public Welfare to Help Farmers to "endorse" Duwei Wendan grapefruit, attracting more than 240,000 netizens to watch. (Photo courtesy of Pinduoduo)
On the afternoon of the 14th, Lin Yujia, deputy county magistrate of Xianyou County, walked into the live broadcast room of Pinduoduo Public Welfare To Help Farmers, broke open the Wendan grapefruit with ordinary appearance but unique taste, and taught netizens to taste this national landmark agricultural product. Compared with other grapefruit categories, the size of the mandarin grapefruit is not large, but it is heavy in the hand. After a year of saving sunshine and rain, the fruit smells fragrant and the flesh is soft and clear.
In this Pinduoduo public welfare agricultural assistance live broadcast activity, Lin Yujia, deputy county magistrate of Xianyou County, zhuang Longwei, mayor of Duwei Town, etc., took turns to appear on the stage to endorse Duwei Wendan grapefruit, and called Wendan grapefruit through message lottery, click to buy, etc. After the indoor live broadcast, the camera of the public welfare and agricultural assistance live broadcast room switches to the grapefruit forest in the mountains, and comprehensively shows the various links of Duwei Wendan grapefruit picking, disinfection, sorting, packaging, logistics and other links in the scene-style live broadcast directly from the place of origin.
Duwei Wendan grapefruit has been cultivated for more than 160 years and usually begins to market in mid-September every year. Affected by the epidemic this autumn, the harvest time of Wendan grapefruit was delayed for a while. Under the guidance and full promotion of local governments, the resumption of work and production has been fully resumed. "This year's Wendan grapefruit production is about 66,000 tons, an increase of 10% over last year, and the quality is also better than last year." Lin Yujia, deputy county magistrate of Xianyou County, said that the Xianyou County Party Committee and County Government have issued a policy of supporting the picking, transportation, and sales of Wendan grapefruit, and arranged special funds to protect the interests of fruit farmers and consumers to the greatest extent through the "four haves," that is, some people picking, some transporting, some buying, and someone managing.
In The town of Duwei in Xianyou County in October, fruit growers are carrying out primary sorting after picking Wendan grapefruit. (Photo courtesy of Pinduoduo)
Recently, Pinduoduo ushered in a wave of Ventan grapefruit farmers' blowout store opening tide, and the 10 billion subsidy channel also added this new grapefruit product. As the largest uplink platform for agricultural products in China, Pinduoduo fully empowers the agricultural product industry chain and is deeply aware of the importance of agricultural product branding to enhance the value of the entire industrial chain.
In recent years, the local government has been committed to making the Wendan grapefruit industry bigger and stronger, grading Wendan grapefruit products, promoting the development of the e-commerce industry and the construction of related processing industry chains, and then promoting the upward trend of agricultural products and achieving rural revitalization. With the strong support of the government, fruits such as Wendan grapefruit are riding on high-speed trains on new e-commerce platforms such as Pinduoduo, accelerating to the whole country.
The relevant person in charge of Pinduoduo said that the platform will continue to invest in resources such as public welfare live broadcasting, tens of billions of subsidies, traffic tilting, marketing support, etc., to help more national landmark agricultural product radiation platforms such as Wendan grapefruit with 850 million consumers. "The public welfare agricultural assistance activities of the Pinduoduo platform are committed to making the brands of high-quality agricultural products around the world bigger and stronger, helping them become the fruits of farmers' prosperity, and at the same time allowing more consumers to eat affordable and high-quality fruits." The relevant person in charge of Pinduoduo said.
Source: China News Network