China Xiaokang Network News First heard the name of Fuliang, but in the strangeness, it brought people reverie. The words "there is water and wood" between the lines seems to indicate that this small county town contains huge natural ecological resources. Sure enough, located in Fuliang County, Jingdezhen City, in Bai Juyi's "Pipa Xing", "merchants weigh profits and light separation, the former moon Fuliang buys tea" found a historical description, this ancient town that inherits the thousand-year-old porcelain tea culture, with the cultural tourism industry that has been developed in recent years, people have begun to pay more and more attention to the floating beam.
There are three major pieces on the ancient Silk Road: silk, tea, and ceramics, and the floating beams account for two of the three major pieces, so the floating beams are also known as the "Silk Road Source Codex".
The history of tea cultivation in Fuliang can be traced back to the Han Dynasty, and during the Tang Dynasty, Fuliang gradually evolved into a national tea processing and trading center. At that time, Fuliang "produced seven million teas per year, and the tax was more than 150,000 yuan", in addition to the aforementioned poems of Bai Juyi, it can be seen that the record of "Fuliang Shezhou and All Nations Coming to Seek" in Wang Shi's "Treatise on Tea and Wine" in the Tang Dynasty is also enough to prove the grand situation of the tea trade in Fuliang at that time.
More than 100,000 acres of tea gardens swallow clouds and spit mist, and are alone, and the superior natural environment has created the ultra-high quality of Fuliang tea. Fuliang Gongfu black tea is famous for its "beautiful appearance, bright soup color, mellow taste, and timeless aftertaste", and is exported to the European and American markets. In 1915, Fuliang tea was even more powerful at the Panama International Exposition, and it was famous all over the world and won the gold medal.
The aroma of tea has drifted for more than a thousand years, and the floating beam tea veins have been endless, passed on from generation to generation, and have also effectively promoted the development of the ceramic industry. Jingdezhen ceramics are famous all over the world, in history Jingdezhen has always been under the jurisdiction of Fuliang, to the Yuan Dynasty, the imperial court set up the only institution in the country at that time dedicated to the firing and tribute of porcelain for the royal family in Jingdezhen - "Fuliang Porcelain Bureau", which became a peak in the history of Fuliang porcelain. Located in Xianghu Town, Fuliang County, the "Huangyao Cultural Scenic Spot" is a place worth punching in, and it is a real interpretation of the imperial kiln porcelain making technology of the past generations as the core content of the Huangyao ceramic cultural tourism scenic spot. In the introduction of kaolin production and the production process of finished porcelain, it can be deeply felt that the origin of floating beams as the "source of porcelain capital".
The imperial kiln craftsmen in the Imperial Kiln Museum, who only do one process in their lifetime, can easily reproduce thousands of years of ancient porcelain There are many replica versions of porcelain here, and the craftsmen here repeat the same project every day, which has never changed for decades, which is the craftsman spirit of the imperial kiln porcelain craftsmen.
Imperial kiln craftsmen
As a royal official kiln in history, the place is rich in tribute tea, Fuliang County's county ya has been valued by the imperial court since ancient times, the county official because of the tribute to manage more things, Fuliang Zhi County official residence five pins, higher than the general Seven Pin County officials, and its county ya is also the only ancient Chinese Wupin County Ya, known as "China's first county Ya", now Fuliang Ancient County Ya after more than 1000 years of vicissitudes, witnessing the glory of the ancient city of Fuliang.
With the thousand-year-old porcelain tea cultural heritage, high-quality cultural tourism resource heritage and natural landscape ecological beauty, it provides a very rich resource foundation for the development of the regional cultural tourism industry, how to transform these thick historical and cultural heritage and rich ecological tourism resources into cultural tourism assets and capital, is the problem that the Fuliang County Government has been continuously exploring in recent years and continuously promoting to solve.
In recent years, the Fuliang County Government has boldly adopted the policy of "double selection and double introduction" of selecting businessmen and selecting funds and attracting people's wisdom, and has cooperated in depth with the Institute of Cultural and Creative Development of Tsinghua University and well-known art and rural revitalization institutions at home and abroad to carry out many practical activities of cultural tourism empowerment of rural revitalization in Fuliang.
Since last year, Fuliang has begun to try to make full use of the natural ecology and historical and cultural advantages of the township, and the cultural empowerment of rural activities has been carried out in an orderly manner, and many large-scale theme activities such as "Art in Fuliang", "2021 Fuliang Tea Buying Festival" and "Fuliang Red Guard Millennium" have been launched, and the continuous online popularity has made the image of Fuliang County more and more clear in people's field of vision.
For example, "Art in Fuliang" held during May Day is an art festival with the earth as a "curtain", where dozens of domestic and foreign artists display their talents in the fields and villages of Fuliang, which has become a large natural art museum without a roof and attracted countless tourists to punch in the fields.
"Art in the Floating Beam" work "Quanyou Rice Tavern"
The Ladder by Paula Pivi
The theme activity of "Floating Liang Hong, Keeping the Millennium" has now experienced the Spring Festival, Qingming Chapter, and Dragon Boat Festival, which is based on the concept of "Fuliang Huan New China Festival", combining the fuliang wind bone with traditional Chinese festivals, implanting cultural innovation into the countryside, and showing the festive new style of traditional festivals in Fuliang.
The "Dragon Boat Festival", which just ended in June, is an attempt by Fuliang County to cooperate with Tsinghua Cultural and Creative Institute to change the industrial thinking of the "Rejuvenation Dragon Boat Festival". The integration and collision of traditional culture and the culture of the new era, the change in the level of the main consumer population, and how to do a good job in breaking the creative circle of the activity are all the considerations and support points for the innovation of the "Dragon Boat Festival" industry. In the end, the "traditional festival" was combined with the "national tide", aimed at the young consumer group, and the most popular entertainment method of the moment, the "script killing" game was used as the form of activity, and it was selected to be held in Cangxi Village, where the original style of the ancient village was maintained to a high degree.
Cangxi Village style
The organizer Fengya Liuhe team is well versed in the preferences of young people, with the "Hanfu National Wind Fever" that young people have continued to rise in recent years, with the original appearance of cangxi village in Fuliang County as the background, to create a "large-scale live game experience village", immersive bring-in, the plot reasoning of literature and martial arts, the wonderful experience of breaking through the barrier, accurately cater to the tastes of young people in the Z era, in the topic of "how to spend the Dragon Boat Festival", "Cangxi Village" has become the most sought after place for young people, this large-scale national style real scene "Cangxi Style Hualu" Naturally, it also appeared on the topic list of Dragon Boat Tourism.
Large-scale live-action game "Cangxi Fenglu" tourist experience map
Through many theme activities, Fuliang County has made continuous efforts on the road of exploring rural characteristics, and has achieved positive results in both the township industry and the county brand image. These are the practical achievements of the Fuliang County Government in response to the national rural revitalization policy, attaching importance to the conditions of rural cultural resources, creating the Fuliang Township Innovation College, and launching a series of rural cultural industries such as the "Township Innovation Commissioner" system, the introduction of talents, and the revitalization of rural areas.
Founded in November 2020, Fuliang Township Innovation College takes revitalization, empowerment and integration as the means, takes the idle assets and sleeping resources of the three rural areas as the carrier, and empowers the cultural and innovative forces to promote the integration and innovation of the three rural areas with humanities, science and technology, ecology and so on. Regarding the road to rural revitalization in Fuliang County, Hu Jue, executive director of Tsinghua Cultural and Creative Institute, said in The Chinese Culture Newspaper: "What is more needed for China's rural development is to infiltrate the countryside in an infiltrative and organized manner through small and medium-sized micro and small enterprises and individual forces, so as to achieve a sustained promotion of rural development. ”
Therefore, Fuliang County and Tsinghua Cultural and Creative Institute jointly launched the "Township Innovation Commissioner" system, through a group of entrepreneurs, entrepreneurs, social workers, artists, designers, etc. who have mastered the concept of rural innovation and development, "one village and one member", and the village branch secretary and village chief jointly coordinate and activate the natural and cultural resources of the local area to jointly build a humanistic village. "The township innovation commissioner mechanism can fully awaken the location resources, historical resources, ecological resources and cultural resources of Fuliang, and awaken the vision, pattern and self-confidence of Fuliang people." Hu Chunping, secretary of the Fuliang County Party Committee, said. Whether it is a series of activities such as "2021 Art in Fuliang" or "Fuliang Red Shou Millennium", it is a successful sample of the township innovation commissioners who went deep into the countryside of Fuliang County, mobilized financial, scientific and technological, cultural and other forces, continuously explored on the road of cultural and creative system, continuously excavated the characteristics of fuliang in the cultural tourism market, and tried to innovate and cooperate with enterprises in many fields.
Taking cultural guidance as the key strategy of rural revitalization, the Fuliang County Government has become more determined to focus on the "five revitalizations" of the countryside (that is, industrial revitalization, talent revitalization, cultural revitalization, ecological revitalization, and organizational revitalization), adhere to the construction of the "four carriages" (that is, the township innovation commissioner, the township innovation college, the Huanxin New China Festival, and the "two mountains" industrial innovation platform) as a driving escort, with the successful cultural and tourism activities, Fuliang County continues to attract talents to return, attract enterprises to attract investment, and help Fuliang create the beauty of rural ecology. Enhance the local cultural self-confidence of Fuliang, awaken the Fuliang people, awaken the Fuliang tea culture, porcelain culture and more cultural resources precipitated in the Fuliang countryside, and successfully return to people's vision in Fuliang County, which has made great strides in the development of the cultural and creative system. (Text/Wang Na)