Recently, there has been new news from the express circle!
A dark horse entered the game and broke the peaceful days of "four links and one reach".
Even SF, the big brother of the industry, could not help but carry out internal reforms, and there was a large loss in the first quarter performance.
So where does the "dark horse" come from?
It was The Pole Rabbit Express founded by Li Jie, another proud protégé of Duan Yongping.
Jitu's entry into the market rarely had the trend of Huang Song and Pinduoduo disrupting Jingdong and Ali.
It should be known that the status quo of the e-commerce and express delivery industry is no longer as simple as "taking shape", and there has been a mature system for many years of operation.
It is not difficult to find a place in a fairly mature field.
However, when Huang Zheng led Pinduoduo, it broke the inherent tradition of the market, fully illustrating that "difficult is not necessarily impossible to achieve".
Now Li Jie has also taken this road, and it is bound to make Jitu Express stand out among many competitors.
A shot from the bottom of the pot, less than 1 yuan sent to the whole country, hit the peers caught off guard.
Peers frankly said: such a piece, send a loss!
In just two years, Jitu has relied on this model to catch up and develop rapidly.
Duan Yongping many people only know that he is the founder of BBK, in fact, in addition to this, he has also invested in oppo, vivo, Pinduoduo and now Jitu.
In addition to investment, he also cultivated "four disciples", all of whom are industry leaders.
Huang Zheng of Pinduoduo is one of them.
Although Li Jie was not ranked, his development was inseparable from Duan Yongping's promotion, and he could also be counted as half a disciple.
Li Jie, like Huang Zheng, follows the "master", is very low-key, and works with a very high profile.
Looking back at the past, if it were not for the hot discussion caused by the fame of Pinduoduo and Jitu Express today, few people know about their past.
Li Jie's information network is even more sloppy:
Born in Sichuan in 1967, he graduated from the School of Economics and Management of the University of Science and Technology Beijing in 1994, majoring in marketing.
Nothing else is known.
It wasn't until 1998 that there were a few rumors about Li Jie on the Internet.
It was also this year that Li Jie joined the BBK company as an executive position, which slowly hooked up with Duan Yongping.
That is to say, Li Jie and Huang Zheng "went out of the same door", and it was not all right to say that they were right.
At first, Li Jie was not a hit worker struggling in BBK, but a salesman in a provincial-level agency company other than BBK.
Because he is a professional, he can speak the Tao, eat the bowl of rice in sales very well, and the performance is a new number replacement every day.
Because of the remarkable achievements, Li Jie was poached after a few years of work, and the enterprise that dug people was backgammon.
In 2002, Li Jie became the manager of the audio division of BBK.
In those years of backgammon, Li Jie's little-known small sales were deeply favored by Duan Yongping.
Under his guidance, Li Jie has been through thorns and thorns all the way, and his performance has repeatedly reached new highs every year, and he has also won the sales manager of Jiangsu Province.
From salesman to manager, pin crown to soft, in the backgammon mixed up.
Then in 2008, Duan Yongping brought Li Jie from BBK to oppo as the general manager of Suwan region.
It can be seen that At this time, Li Jie is already a red man in front of Duan Yongping.
Li Jie also lived up to expectations and led the team to achieve good results.
It's no exaggeration to say that not once has his team fallen out of the top three of the company.
All this, Duan Yongping saw in his eyes, and knew that he did not look at the wrong person.
Later, even Li Jie's future development plan was clearly arranged.
In order to hone Li Jie, Duan Yongping pulled Li Jie from the position of general manager of oppo.
Sent him to conquer the sales areas of Gansu and Xinjiang to expand the frustration of BBK in the sales performance of the two places.
At that time, Gansu and Xinjiang were notoriously difficult to gnaw on two bones.
The BBK headquarters was troubled by this, and sent people to take these two cities many times, but in the end it was to no avail.
Until Li Jie's arrival broke this deadlock, sales in the two places began to rise sharply the following month.
Li Jie's ability is obvious to all, and he won the "two cities" for the company as soon as he came out.
But it wasn't hard enough for Li Jie, and he wanted to challenge something different.
When Li Jie was full of momentum and was not willing to meet the results in front of him, the new layout of oppo made his eyes light up.
At that time, OPPO intended to open up new markets in Indonesia, and Li Jie did not say anything about applying for a battle.
At that time, he was still an Indonesian, english-speaking person who did not know anything, took a passport and pulled an interpreter and rushed to Indonesia.
The seemingly unprepared head-covering action was actually in his plan every step.
When he arrived in Indonesia, Li Jie began to engage in market research in an orderly manner, and at the same time contacted the local government and provided relevant information documents.
When he obtained the indonesian market agency, he had already determined the location of the Indonesian oppo company, and everything was under control.
According to the results of market research, Li Jie found that the low-end machines in the Indonesian mobile phone market accounted for almost all the shares, while the high-end machines were still deserted.
So Li Jie took advantage of the market vacancy to take the route of the high-end market.
In fact, this time he won again.
Oppo won a good start in its first trip in Indonesia, and won 7% of the market share in the first battle.
Until then, Li Jie's life was unusually smooth like opening and hanging.
However, the Indonesian market has also been shaken.
At that time, there were only stores in Indonesia and no parts factories, so that the problem of after-sales maintenance of mobile phones became a major hidden danger, causing public doubts.
In order to solve the problem, Li Jie had a plan to find a very famous star in the local showbiz circle to be a spokesperson and establish a good brand image.
It turns out that oppo marketing is in place to start very early.
In addition to brand image, marketing, but also spent money to build factories, for overseas markets.
After a set of fierce operations, oppo accounted for 20% of the market share in 2015, ranking second in the market.
Until the past year, it has been steadily rising, even leaving Samsung behind.
The market is doing it, and the hair is almost falling out.
Li Jie's efforts to create a sales myth are jokingly called "hair in exchange"!
Li Jie, who likes to toss, has to dry when his head is bald!
Oppo's market performance in Indonesia seems to be worthless to him, and he resolutely chooses to continue to toss.
In 2015, he made a surprising move, stepping down as the CEO of oppo Indonesia market and playing a cross-border game.
Led the team to found the courier company J&T Express (although there are also rumors that its excellence has been squeezed by the mobile phone industry).
This time he was still involved with Duan Yongping.
Like Oppo, Vivo, and Pinduoduo, J&T Express received investment from Duan Yongping when it was established.
Duan Yongping is good at "backhand strategy", and J&t express is at the forefront of the industry like oppo, vivo and Pinduoduo.
Duan Yongping and his disciples, using the resources of OPPO to let J&T Express dominate the Southeast Asian market, then turned to China and named "Jitu Express" to enter the game.
This time, it is still a familiar recipe, and it is necessary to break the siege with low prices.
Similar to the original Pinduoduo, when domestic e-commerce prevailed, Pinduoduo ranked third in the e-commerce industry.
And Pinduoduo and Jitu are both invested by Duan Yongping, and Jitu has an innate advantage in entering the Chinese market.
With the assistance of Pinduoduo, Jitu has developed rapidly, and nearly 90% of the orders are from Pinduoduo.
Therefore, the outside world even believes that Jitu is the official courier of Pinduoduo!
Behind this is more like Duan Yongping in the next big game, is gradually improving his career map.
Looking back at the rapid development of Jitu in the domestic market, what strategy has been used? Low prices, rubbing nets...
In order to tear a hole in the market of Four Links and One Reach and SF, Ji Tu sent the price to 1 yuan when he was crazy, and rubbed on the express delivery station of Four Links and One Reach.
Using decades of construction to start a business, Duan Yongping and Li Jie are really wizards!
Of course, other courier companies are not at the mercy of others, low-price malicious competition, even if you want to take my bowl to grab my rice?
At this time, Yunda took the lead in banning the pole rabbit and did not allow the franchised courier to act as an agent for other couriers.
The act of "rubbing the net" caused public outrage, followed by other "four links."
Nowadays, the express delivery industry has also experienced the baptism of the money burning war, and a series of criticisms have followed.
It is clear that fighting a price war is not a long-term solution.
When Jitu first entered the Chinese market, although its business growth skyrocketed, its infrastructure accumulation was limited.
Even if there is money to burn, it will not be able to go around the grass-roots construction, and this process requires a long period of accumulation, which is not a step to the sky.
In addition, timeliness is a major drawback of the pole rabbit.
In this express delivery industry that has long taken timeliness as the industry standard, the future of Jitu still has great hidden dangers.
However, with duan Yongping behind, oppo, vivo, and Pinduoduo help each other, the road of jitu will not go too bumpy.
After all, the single amount of the Pinduoduo family is enough for the rabbit to survive.
Of course, the pole rabbit wants to rush out of the blockade line in all directions, and it is not overnight.
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Author: Wu Tong