Aiming at the "talent dividend" human resources "new blue ocean" tide

Fujian Daily reporter Pan Yuanyuan

Recruitment, training, dispatch, headhunting, consulting... As an important category and emerging industry of modern service industry and productive service industry, the human resources service industry has played a key role in building a market economic system, leading high-quality development, and optimizing the allocation of talent resources, and has become a "new blue ocean" for all localities, especially economically developed areas.

Market development is on the fast track

"Employment is the biggest livelihood. Today, more than 70% of the country's employment is solved through the human resources market, and the importance of this industry is self-evident. According to the relevant person in charge of the Human Resources Development Department of the Provincial Human Resources and Social Security Department, the human resources service industry is an important industry and effective carrier for the allocation of human resources by market-oriented means, with a unique foundation, leadership and spillover, and is a sunrise industry full of vitality, and its status and role in promoting high-quality economic and social development are becoming increasingly prominent.

In recent years, the human resources market in our province has shown a rapid development trend, the scale of the industry has been expanding, and a unified, standardized, multi-level and diversified service system has been basically formed. By the end of 2020, a total of 2868 human resources service agencies of various types have been set up in the province, 1837 fixed service places have been established, and 880 human resources service websites have been established. In 2020, the total operating income of the whole industry in the province was 45.888 billion yuan.

"In the past, human resources was a small and marginalized industry, and within the enterprise it was the cost department, not the benefit department. But now, companies are placing unprecedented emphasis on human resources. Behind the change is that labor is becoming more and more valuable, and talent is becoming more and more important. Zheng Bin, general manager of Zhilian Recruitment Fuzhou Branch, said, "With the gradual transformation of the 'demographic dividend' to the 'talent dividend', the competition for talents has stimulated the rising demand for more professional human resources services in enterprises." ”

Online recruitment, campus recruitment, headhunting services, talent assessment... As a well-known human resources service organization in China, Zhaopin currently has 230 million workplace users, a total of 6.16 million cooperative enterprises, covering more than 200 cities, becoming a "online + offline + wireless" linkage recruitment platform. "Fujian's human resources service industry has great potential." Zheng Bin said that since its establishment in 2007, the number of job seekers served by Zhaopin's Fuzhou branch has grown at an average annual double-digit growth rate.

From an operating income of 2.3 billion yuan in 2016 to 6.5 billion yuan in 2020, as a local enterprise, Fujian Human Resources Service Co., Ltd. has developed rapidly in recent years and has become a microcosm of the province's human resources service industry. "During the '14th Five-Year Plan' period, our company strives to achieve an operating income of 10 billion yuan." Zheng Yanlong, chairman of Fujian Human Resources Service Co., Ltd., said that at present, the company provides services for more than 3,000 enterprises and institutions and 140,000 expatriate employees in the province, and has established industrial parks in Lianjiang County, Minhou County, Pingtan Comprehensive Experimental Zone, Ningde Fuding City, and Quanzhou Anxi County.

Alleviate "difficulty in recruiting workers" and "difficulty in employment"

What role does the human resources service sector play in promoting employment? The relevant person in charge of the Provincial Human Resources and Social Security Department said that human resources service agencies provide more choices and communication opportunities for employers and job seekers, improve the efficiency of matching workers and positions, effectively solve the problem of information asymmetry between workers and employers, and alleviate the "difficulty of recruitment" and the "difficulty of employment" of enterprises.

With the rapid development of the industry, the human resources service industry has expanded from the traditional personnel agency, employment introduction and other businesses to recruitment, training, headhunting, outsourcing, management consulting and other fields, forming a development pattern in which public services and operational services are equally important, and the tangible market and intangible market are parallel.

For example, if a college graduate is looking for a job, online recruitment and on-site recruitment are both formats of the human resources service industry. Through hard work, he found a suitable company, worked for several years, felt that the existing knowledge and skills are difficult to meet the needs of the work, you can improve your ability and quality through human resources training institutions, these market-oriented training is also the content of human resources services. With the improvement of ability and quality, the vision is getting wider and broader, and a larger platform is needed to display talents, so you can choose a career development stage in a wider range through headhunting services, which is also an important format of human resources services. It can be said that every step of personal career development is inseparable from human resources services.

"Welcome to the new live broadcast room of the small partners, today we recommend the position is the fuzhou binhai new city development zone chief planner, jiumu group commercial regional headquarters general manager ..." Recently, Meister Human Resources Co., Ltd. took the lead in the vibrato number to try a new recruitment model - "live broadcast with post", headhunting consultants turned into anchors, not only detailed job needs, analysis of post conditions, but also the newly baked talent settlement policies in Fuzhou and Xiamen.

Live recruitment, video interview, AI interview... At the first National Human Resources Service Industry Development Conference held on July 28 this year, the reporter saw that new technologies have injected new vitality into the transformation and upgrading of employment services. For example, Liangshan Yi Autonomous Prefecture in Sichuan Province recruited volunteer teachers through the zhaopin recruitment live broadcast, and more than 300 people received job search intentions in a single live broadcast. Many companies have also demonstrated a new form of interview - AI interview. In the video interview process, in addition to the interviewer, the artificial intelligence also synchronously analyzes the interview situation of the job seeker in the background and gives assessment suggestions.

Supporting high-quality employment

"Digitalization, video and specialization will become the future trend of the human resources industry." Zhaopin Recruitment CEO Guo Sheng believes that digitalization makes it easier for both supply and demand sides to understand each other's needs, video makes interviews more time-saving and labor-saving in a more lively way, and specialization prompts practitioners to improve their professional standards, which all help to promote accurate matching of people and jobs, and help enterprises and job seekers achieve rapid docking.

"The right person is the talent. We are committed to helping talents create value in the right jobs and help them to achieve fuller and higher quality employment. Li Yanfei, founder of Meister, said that in recent years, with the continuous rise of flexible employment, accounting for an increasing proportion of the total number of employees, the government has paid more and more attention to the protection of the rights and interests of flexible employment workers, and human resources service agencies should play a more active role in protecting the rights and interests of flexible employees to help the flexible job market be more standardized.

"Fujian is entering a higher quality development stage, to achieve fuller and higher quality employment, it needs high-quality talents." Only by striving to seize the high ground of talents such as science and technology can the potential of human capital be transformed into a driving force for economic growth. At this year's provincial two sessions, as a member of the provincial CPPCC committee, Li Yanfei suggested that the government should increase investment in vocational education and training, give play to the leading role of state-owned and private leading enterprises, carry out new vocational training according to industrial upgrading and enterprise needs, and train high-quality skilled personnel with practical ability faster and better.

Source: Fujian Daily