There are countless cases of cooperation between the car circle and stars, but carefully sculpted, you will find that most car companies are actually not very "careful" when choosing stars. Most car companies choose celebrity endorsements, the purpose is to enhance popularity, so everyone will take traffic stars as the first goal, as to whether the stars themselves match the model is an afterthought, can enhance popularity on the line. But recently Baojun has chosen a partner star for its model, KiWi EV, and this star is more familiar to everyone, that is, the domineering sister Zhou Yutong in the movie "Return to 20", which is also very compatible with the overall image of KiWi EV.
Presumably, most of the officials' impression of Zhou Yutong comes from the movie "Return to 20 Years Old", although there are not many scenes of Zhou Yutong in the movie, but the performance is amazing, at least many friends around me think that Zhou Yutong's performance is not lost in the performance of Lu Han in the movie. When the KiWi EV debuted at the Shanghai Auto Show, it performed equally stunningly. Recently, Zhou Yutong incarnated as Ms. KiWi, and KiWi EV conducted an "urban adventure", KiWi EV has also become Zhou Yutong's new travel favorite. Previously, KiWi EV has also carried out many crossovers in a row, and even launched a concept version of the model with Alibaba Design Week. So what's so amazing about the KiWi EV?
I think the amazement of KiWi EV is reflected in the shape of the whole vehicle, as a new energy vehicle, KiWi EV jumped out of the traditional fuel car modeling routine, really play the advantages of new energy vehicles to the extreme, its shape is not like a car, more like the future car in science fiction movies, this is kiWi EV to give me the first impression. Let's analyze the design of the KiWi EV in detail.
KiWi EV's sci-fi sense mainly comes from the suspension cockpit of the whole vehicle, there is no engine restriction, the front of the KiWi EV adopts the window, the body split design, and the stepped layout is the basis of the suspension cockpit. At the same time, KiWi EV also designed two "golden photo slots" at the bumper, which can also reflect KiWi EV's own fashion concept, after all, today's street photography actually represents fashion. In addition, the charging port of the KiWi EV is also located under the diamond logo, retaining the overall sense of the body, and the circular day running lights can also improve the overall recognition.
On the side of the body, KiWi EV adopts a two-color body design, which strengthens the visual effect of the suspension cockpit; the small size wheels also subvert the current "big wheels are beautiful" thinking, with a small body, the proportions are also quite coordinated, but also reflect the sense of refinement. In addition, kiWi EV also adopts a hidden door handle design to enhance the sense of technology, and kiWi EV also designs a large triangular window on the A pillar in detail, which can reduce the blind spot of vision at the front of the car.
The overall design of the rear part of the KiWi EV echoes the front of the car, which also adopts the window and body separation design, and its light group shape is also similar to the front of the car, and the stepped layout also enhances the layering of the rear.
Whether it looks good or not, it is a matter of opinion, after all, everyone's aesthetic cannot be unified. But from a design point of view, KiWi EV is obviously a hard work, it no longer follows the design of traditional cars, but through the concept of fashion, it has gone out of its own way. For fashion blogger Zhou Yutong, the fashion sense of KiWi EV just hit her heart, and you may wish to learn about KiWi EV.