Text/Schrödinger's Monkey
Nowadays, more and more talk show artists are becoming popular in the circle, and their popularity and popularity are even no less than many star artists in the traditional entertainment industry. One of the most typical representatives is Yang Kasa, who has become popular because of playing the "feminist card" and mocking Chinese men for "pu but faith".
After a series of ridicule and ridicule of Chinese men, Yang Kasa also gained the heat of traffic star level, and various advertising endorsements were soft for a while, and recently endorsed the jewelry series of luxury brands Bulgari.
How strong is Yang Kasa's current ability to carry goods? From the official Little Red Book account of the Bulgari brand, it can be found that Yang Kasa's current number of female fans and monetization ability have completely exploded second- and third-tier stars such as Qin Hailu, Wu Jinyan and Tong Liya. And the number of likes under the advertising homepage of these female celebrities is even less than a fraction of Yang Kasa's.
The comment area below yang kasa's homepage is also almost the same praise, and Bulgari's choice of Yang Kasa this time is also considered by its majority of fans to be "tasteful, the right person". After all, Yang Kasa, who plays the feminist card, can be said to have a great appetite for these female users, and compared with female celebrities, Yang Kasa's grounded appearance conditions like ordinary people can also alleviate the "appearance and body anxiety" of ordinary women to some extent.
It is not an exaggeration to say that considering the current popularity of Yang Kasa, even if you put Yang Mi and Di Li Reba, who are just popular first-line female stars, you may not be able to fight her ability to carry goods, and it is not an exaggeration to say that Yang Kasa is currently comparable to the top stream of those female stars.
However, Bulgari's move to ask Yang Kasa to speak for him has also triggered the dissatisfaction of many male netizens, threatening to boycott Bulgari. And this kind of boycott against Yang Kasa is obviously not the first time. In the first half of the year, Intel was boycotted by many male netizens because of asking Yang Kasa to endorse, forcing Intel to withdraw Yang Kasa's endorsement.
Some time ago, Mercedes-Benz also caused an uproar because of asking Yang Kasa to shoot advertisements, after being protested by a group of male netizens, Mercedes-Benz officials immediately came out to explain that they did not ask Yang Kasa to speak, but just filmed an advertising film, and withdrew the relevant video to calm the incident.
And this time Bulgari asked Yang Kasa to speak for him, which also made those male power netizens who resented Yang Kasa unhappy, in their view, Yang Kasa's behavior of provoking gender antagonism as a wealth code is not a real feminist but a pastoral feminist, which should be resisted.
But in the view of women's rights fans who support Yang Kasa, these male netizens boycott brands that are mainly for men, and now even female brands such as Bulgari are also boycotting, which really confirms the "pu but letter" - it is not a target user, of course, it is enough to talk about it, in fact, it is unable to resist.
And bulgari's real potential male users- those "human high-quality men" who will buy for female companions, will not be so glassy,and they will be ridiculed by women in a hurry.
In addition, from the perspective of consumption willingness and ability, ordinary men and women are far worse than really. Female artists like Naiwan who help men speak, saying that "boys also have many dreams, girls should be more considerate of boys", of course, there are also female artists, but in fact, not many men will buy the products she endorses because Naiwan helps him speak, but it makes Naiwan offend the majority of female fans, and the gain is not worth the loss.
On the other hand, Yang Kasa's female fan monetization ability is real, and it is not surprising that merchants will favor Yang Kasa so much that they will compete to ask her to do advertising endorsements. So in the eyes of some feminist netizens, to say that Yang Kasa is now so hot, or because there is traffic and attention, and a large part of it is fired by those male netizens who are dissatisfied with her, since they do not like Yang Kasa, why should they give her more eyes and substitute themselves into the "Puxin man" she said? Talk shows, originally to entertain the public, there is no need to be so on the line, their own to find themselves unhappy.
What are your thoughts on this?