During the Qingming and Ming Dynasty holidays, the supply of seasonal goods and daily necessities in the Beijing market was sufficient, sales were stable, and service consumption was active. According to the statistics of the Municipal Commission of Commerce, during the three days of the holiday, the 60 commercial service enterprises monitored by the Municipal Commission of Commerce achieved retail sales of 1.92 billion yuan, an increase of 10.8% year-on-year.
During the Qingming Dynasty, citizens have traveled to the festival sweep and walk on the green, driving the hot sale of cakes, outdoor products, leisure foods and other related goods. Beijing Daoxiangcun launched four types of festival cakes, namely Yuanbao Crisp, HanYan Crisp, Chrysanthemum Cake and Bergamot Pastry, and the market sales volume increased by 10% over the same period last year. Shuang'an Mall launched the "Youth Brigade 'Type'" theme activity, sunscreen suits, seasonal clothing, outdoor products and other commodities discount promotion, and invited intangible cultural heritage workers to display kite painting technology on the spot; Jingdong Mall held "Green Season", "Travel Season", "Essential Spring Travel Toys Willful Purchase" and other theme activities, a variety of goods are greatly discounted; Wumart, Carrefour, Wal-Mart and other supermarkets to meet the needs of citizens' holiday travel, held leisure food, cooked meat products, beverages and other special activities, effectively driving sales.
It is reported that during the small long holiday, the sales of Yansha Friendship Mall, Wangfujing Department Store, Capital Outlets, Wumart Group, 7-11 Convenience Store, Daoxiang Village, Actually Home and other enterprises increased by more than 10% year-on-year.
Well-known brand catering enterprises, especially long-established catering enterprises, have increased significantly, and the takeaway volume has risen sharply. During the small long holiday, the passenger flow of Shichahai Tongheju Restaurant reached 2-3 times that of weekdays; the average daily sales volume of takeaway lamb skewers in the barbecue season reached 7,000 skewers, an increase of more than 1 times over weekdays.
In addition, the consumption of services such as tourism, cultural entertainment, leisure and fitness has become a hot spot in the Qingming Festival small and long holiday market. The city's major parks and tourist attractions have held activities with the theme of walking on the green and enjoying flowers, among which, in addition to flower viewing projects, they also integrate special cultural activities such as folk experience, poetry meetings, Kunqu performances, exotic songs and dances, and tea ceremonies to enrich the holiday life of citizens. At the same time, service places such as cinemas, parent-child parks, and gyms in major shopping malls have also attracted a large number of consumers.