China Times (www.chinatimes.net.cn) reporter Zhao Yi Hu Jinhua Shanghai photo report
On November 6, the reporter of China Times found at the fourth expo that the food and agricultural products exhibition area full of fireworks attracted many exhibitors to stop, in order to let the audience taste fresh ingredients, many exhibitors moved the kitchen into the expo. In addition, some exhibitors set up a live broadcast room in the platform to "live stream with goods" at the Expo.
The reporter learned that the food and agricultural products exhibition area of this expo has thousands of enterprises from nearly 100 countries and regions participating in the exhibition, including nearly 30 of the world's top 500 and leading enterprises, the world's four major grain merchants (adm, Bunge, Cargill, Louis Dav) and the world's top two spirits and wine groups (Diageo and Pernod Ricard) also gathered in the food and agricultural products exhibition area, and there are many debut products on the spot.
"The China International Import Expo has become an important platform for connecting China and the world, promoting international procurement, investment promotion, people-to-people exchanges, and open cooperation, and has become an important stage for exchanges and cooperation between food organizations, food enterprises, and food people." We must continue to improve the system and mechanism, provide institutional guarantees for high-level openness and high-quality development, and constantly improve the market-oriented, rule-of-law, and international business environment. We should work with countries along the Belt and Road to continue to innovate multilateral cooperation mechanisms for food safety and promote food safety exchanges, risk exchanges and cultural integration." Tian Shihong, deputy director of the State Administration for Market Regulation, said at the 15th "Belt and Road" Ecological Agriculture and Food Safety Forum held during the Fourth Ciie Expo.
New opportunities for China's dairy industry
Dairy products have always been the highlight of the food and agricultural products exhibition area, this year Yili, Mengniu, Danone, Ausnutria, Wyeth, Nestlé, Jianhe, Blue River, Condomier, a2, Xibao, arla, Bellamy, Newland, New Leyte, Fonterra, Holland, Wei Aijia and other well-known dairy brands were all unveiled.
"In recent years, the revitalization of China's dairy industry has accelerated, the comprehensive production capacity of China's dairy industry has been continuously improved, the consumption potential of China's dairy products has been continuously released, and the scale of China's dairy trade has been expanding. The variety is constantly enriched, and personalized products such as low sugar, defatting, high calcium, zero additives, and high protein are meeting the different needs of different groups of people. Nutrient-rich dairy products are rapidly infiltrating every Chinese's life. We hope that China's dairy industry will sail overseas, build the Chinese dairy brand louder and brighter, we will continue to expand the opening up of the dairy industry, continue to promote dairy exchanges and cooperation, and make greater contributions to the development of the global dairy industry. Vice Minister of Commerce Ren Hongbin said at the Fourth Global Dairy Cooperation Forum held during the Expo.
The reporter learned that in 2020, China's milk production exceeded 35 million tons, rising to the fourth place in the world. In 2020, the per capita annual consumption of dairy products in China, equivalent to fresh milk, reached 38.3 kg, an increase of 18.2% over 2012. In 2020, China imported $12.5 billion of dairy products, 2.5 times more than in 2012. In the first three quarters of this year, imported dairy products achieved a rapid growth of 15.9% over the same period last year.
In today's dairy market, cheese is on the "star" track. At the Global Dairy Cooperation Forum, the various cheese products displayed by Mioclando attracted everyone's attention. For example, there are many best-selling products for end consumers such as children's cheese sticks, cheese slices to accompany meals, mozzarella cheese chips, adult instant cheese strips, etc., as well as B-end products such as mozzarella cheese and cheese used in the catering industry.
"China's dairy industry revitalization will be fully achieved in 2025, and the next step is to improve our product structure and strengthen dry dairy products such as cheese." In layman's terms, the shift from drinking milk to eating milk is also a huge change, and this change may have a very profound impact on China's industrial chain in the future, and even on the global industrial chain. We look forward to working closely with our peers to accelerate the construction of a global dairy ecological community, and make greater contributions to promoting the harmonious coexistence between man and nature and safeguarding the common health of mankind and the earth. Lu Minfang, president of Mengniu and chairman of Miaoke Lando, told reporters.
Plant meat has become a new trend of low carbon
"Green" and "low carbon" have become a new trend at the moment, and at the expo site, the Australian plant meat brand v2food, which participated in the exhibition for the first time, attracted the attention of reporters. They showed v2 hamburger cake, v2 beef minced meat, and v2 pork minced pork specially developed for Chinese consumers, and also provided participants with a large number of dishes such as v2 buns, v2 meatballs, and v2 thousand layers to try. The reporter found that in addition to v2food in the exhibition hall, many companies such as Chia Tai Group have launched their own plant meat products.
With the improvement of public living standards and changes in consumption concepts, China's meat consumption demand has risen sharply, accounting for 1/4 of global meat consumption. According to the statistics of the China Meat Association, in 2020, the average meat consumption of Chinese exceeded 61.2 kg, and it is expected that by 2030, it will increase by nearly 30 kg from the existing level. According to research data released by the Food and Agriculture Organization of the United Nations (FAO), annual greenhouse gas emissions associated with livestock supply chains total 7.1 billion tonnes of carbon dioxide equivalent, or 14.5% of total human-caused greenhouse gas emissions. Therefore, plant protein meat products can not only become a powerful supplement to meat, but also help to reduce dependence on animal husbandry and reduce greenhouse gas emissions.
According to the field staff, compared with animal meat, every kilogram of v2 plant protein meat produced, 99% of the production water is saved, and 99% of the land resources are reduced by 97% while greenhouse gas emissions are reduced.
"China is a major meat consumer in the world, and the Chinese market is very important to us. CIIE is a significant international event, which not only provides us with a window to show and communicate with global consumers, but also provides us with more market opportunities. As the world's leading brand of plant-based meat, we are very happy to use food to build an economic and cultural exchange platform and cooperation bridge, and collide with more Chinese partners to create a new spark. V2food founder and CEO Nick Hazell told this newspaper reporter.
It is worth noting that the exhibitors of imported cold chain food at this expo have a wide range of sources and many varieties and batches, involving 137 exhibitors whose products come from more than 60 countries and regions, and more than 3,000 boxes of goods. According to the overall requirements of the epidemic prevention and control plan, frozen fresh food shall not be retailed in the exhibition area, and frozen fresh food such as salmon, tuna and shellfish that have not been "cooked and processed" shall not be provided for tasting.
(According to the requirements of epidemic prevention, the bezel is set up on the dining table at the Expo site)
In addition, the "China Times" reporter also learned from the scene of the Expo that according to the requirements of epidemic prevention, the temperature needs to be measured when entering the catering places in the Expo pavilion, in addition, the dining table in the Expo pavilion is placed on the baffle to block the spread of the virus. Restaurant staff told reporters that according to the requirements of epidemic prevention, it is necessary to limit the flow of personnel in the restaurant and ask to reduce the occurrence of face-to-face dining.