Liang Chenmail | The honor has struck again, and the quality of forging has been deepened
The Year of the Ox began to sprint, and the zhongliang victory was frequently reported. On March 16, the China Real Estate Association and the China Real Estate Evaluation Center of Shanghai E-House Real Estate Research Institute jointly released the evaluation results of "2021 China's Top 500 Real Estate Development Enterprises", and with the steady performance of the multi-dimensional enterprises, Zhongliang jumped to the 18th place in the list, won the "Top 20 Comprehensive Strength of the Industry" for three consecutive years, and won the title of "Top 10 Responsible Real Estate No.3".
The evaluation of the top 500 housing enterprises has been carried out for 13 consecutive years, with the principle of "science, fairness, objectivity and authority", the response in the industry has been enthusiastic, and the relevant evaluation results have become an important criterion for comprehensively judging the comprehensive strength and industry status of real estate development enterprises, as well as an important window for observing and understanding the development of China's real estate industry at home and abroad. This award is not only the industry's deep recognition of Zhongliang, but also the source of energy that spurs Zhongliang forward.
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Financial structure is stable, institutions frequently praise
zhong liang
Judging from the report of this year's National Two Sessions, the general tone of "housing and not speculation" will not change, as the ballast stone of the economy, the real estate industry will enter the "new normal" of stable development, with the deepening of the implementation of the "three red lines" and "centralized land supply" policy, "stable house prices, stable land prices, stable expectations" has become the consensus of the industry, only financially sound housing enterprises, in order to occupy a place in the tide of the times.
In the past year, Zhongliang has continued to improve its capabilities and advantages, and has embarked on a path that takes into account both development speed and financial quality. According to the data, from January to December 2020, Zhongliang achieved a cumulative contract sales amount of about 168.8 billion yuan, an increase of about 11% year-on-year, exceeding the annual target. At the same time, according to the requirements of the three red lines, the company currently only steps on one red line, located in the "yellow file" position, and the financial situation is prudent and healthy.
The continuous optimization of the debt structure and the steady development of the balanced upward trend have attracted the optimistic attention of many international banks to Zhongliang. Since last year, the company has successively obtained the coverage of analysts from many well-known securities companies such as Galaxy CIMB, CITIC Lyon, Huatai, Anxin and Bank of China. In addition, Zhongliang also received an industry-leading credit rating. In December 2020, United Credit awarded Zhongliang a long-term credit rating of "aa+" entities, with a stable outlook. It said that in the future, with the completion of the development of the projects under construction and the realization of sales, as well as the growth of the completed delivery area and carry-over revenue, Zhongliang's operating conditions are expected to continue to be good.
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Closely followed by the national strategy strategic layout of the core urban agglomeration
The report of this year's two sessions pointed out that it is necessary to optimize the regional economic layout and promote coordinated regional development, including solidly promoting the coordinated development of Beijing-Tianjin-Hebei, the development of the Yangtze River Economic Belt, the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, and the integrated development of the Yangtze River Delta. In recent years, Zhongliang has closely followed the pace of national strategic development, timely adjusted the layout strategy, and firmly implemented the "three turns", that is, transferring to the second line, transferring the provincial capital, and transferring to the central city of the metropolitan area.
At present, Zhongliang has entered more than 20 cities such as Hangzhou, Chengdu, Changsha, Hangzhou and Suzhou, achieving basic coverage of important urban agglomerations and key second- and third-tier cities in china, and its footprints involve important urban agglomerations in the Yangtze River Delta, Pearl River Delta, Bohai Rim, middle reaches of the Yangtze River, and Chengdu-Chongqing. Benefiting from the improvement of the city's energy level, the company's average sales price increased to 12,500 yuan per square meter, an increase of 22% year-on-year. It can be seen that sufficient land reserves and strategic layout policies have injected surging impetus into promoting the high-quality development of Zhongliang.
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Persist in Putting People Before The Talent Strategy Is Constantly Upgraded
Behind the steady growth, the study of the "human" factor is unavoidable. Zhongliang is a typical housing enterprise that pursues the principle of "first people before the trend", and it knows that talent is the most important asset of the company.
In order to attract and retain talents, Zhongliang has established a set of perfect recruitment mechanism and internal talent training mechanism, that is, launched two major brands of "New Dongliang" and "Extraordinary Life" to recruit and train young cadres, and at the same time opened a special training class for the company's core talents to practice internal strength and accumulate strength for the development of Zhongliang. Relying on the above mechanism, The core senior management team of Zhongliang is very stable, most of which have served in Zhongliang for more than 5 years, and at the same time, according to the data of Liepin Network, Zhongliang is also one of the top 100 enterprises favored by "Extraordinary Employers of Change in 2020" and the most favored by "post-90s".
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Forging high-quality products to create a better habitat
At present, real estate has entered the era of product victory, and product strength, as part of its differentiated competitiveness, has become a "moat" for the rapid development of housing enterprises in the new market environment. Based on the long-term research and exploration of customer needs, Zhongliang officially released the latest residential product research and development results - Product 4.0 in October 2020, focusing on the three aspects of "scene iteration", "health exploration" and "wisdom empowerment" to comprehensively upgrade the product camp and continue to create a beautiful living environment for owners. With the excellent brand strength and iterative update of product strength, the company won many honorary titles such as "2020 China Real Estate Industry Product Force Benchmarking Enterprise".
There is no success, only growth. In March this year, Zhongliang officially released the 2021 annual brand proposition - "Quality cultivation is good". Through the new brand proposition, Zhongliang hopes to echo the trend of the times, pursue the symbiotic and harmonious relationship between man and the city, with nature and between people, and create a new sample of a better life for Chinese families through a new understanding of product quality and brand temperature.
In addition, Zhongliang will also carry out quality "forging action" and build "beamsmith project", from the organizational capacity building, special promotion action, construction technology system, excellent product benchmarking plan, customer value transmission and other aspects of the effort to build, at the same time through the supply of capacity improvement, third-party flight inspection, engineering information management and other means to ensure the quality improvement landing, from good house to good life, with stable and reliable quality assurance, presenting a life enjoyment beyond expectations.
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Deeply cultivate the construction of esg field and practice entrepreneurship
Development and responsibility side by side, Zhongliang understands life, understands customers, and understands the inherent social responsibility. Making public welfare a habit is the social responsibility and public welfare that Zhongliang understands, and it is also the unchangeable persistence of the enterprise. In July 2020, Zhongliang released its first "ESG Report", which not only conveyed the company's efforts and practices in this field from the three aspects of environment, society and governance, but also expressed to the society the company's determination to actively fulfill its social responsibilities and continue to deepen the ESG field.
Premier Li Keqiang of the State Council pointed out in his government work report that during the "14th Five-Year Plan" period, it is necessary to establish and improve a long-term mechanism for consolidating and expanding the results of poverty alleviation and improve the overall development level of poverty alleviation areas. This year, we must comprehensively implement the strategy of rural revitalization. Education is the pillar of the countryside, and the revitalization of China's rural areas and the modernization of rural areas are inseparable from the development of rural education.
As early as 2016, Zhongliang officially launched the "Shuxiang Zhongliang" public welfare brand plan, aiming to establish loving libraries for 100 primary and secondary schools, create a better reading environment, give away more and better books, and provide better learning opportunities for children. At present, the footprint of "Books in the Liang" has spread throughout 15 provinces and cities such as Qinghai, Tibet, Yunnan, Jiangxi and other provinces and regions, bringing warmth to the children of 78 remote or needy schools, and nearly one million good books for public welfare have been put on the shelves, benefiting tens of thousands of students, and have been widely praised by the industry and society.
The [m community] created by Zhongliang Zhejiang based on the exploration of the relationship between people, communities and cities, as an attempt to build a future community, is becoming a window of the times for future community life, a spiritual coordinate of the community, and a destination for future urban life.
The end of each journey means the beginning of a new journey. Zhongliang Zhejiang has always adhered to its original intention and continuously upgraded. Along the way, all the way to give new value to products, and constantly enhance the influence and appeal of the brand, with an enterprising attitude to grow together with Zhejiang, to build a good and happy time.
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· This material is an invitation to make an offer and is not intended to be an offer or a promise; · The rights and obligations of the buyer and seller shall be subject to the "Contract for the Sale and Purchase of Commercial Housing" signed by the two parties and its supplementary agreements, annexes and other written documents; The relevant publicity content does not exclude changes due to relevant government planning, regulations, seller staging planning, failure to control, etc.; · The content published in this material is March 2021 and is valid for one month, and the seller may make changes to the promotional materials from time to time, so please pay attention to the latest information. This article is reproduced on the WeChat public account of Zhongliang Zhejiang Regional Group