Pickles, in people's impression, are just a small dish, and even the best pickles are at best a tooth sacrifice and a taste. However, for Song Zhiming of Potou Village in The Yin Town of Shangdang District, it has extraordinary significance. Because he successfully embarked on the road to riches by relying on this humble little pickle.
Song Zhiming, 39 years old this year, is an authentic farmer. After graduating from high school, he worked as a farmer, a worker, and a hotel manager. In 2008, Song Zhiming quit his job in the hotel, returned to his hometown to start a business, and established the "Tianxiang Seed Breeding Professional Cooperative" that integrates the planting, processing and sales of green vegetables in Potou Village surrounded by mountains and fresh air, mainly engaged in pickled sauerkraut series, pollution-free coarse grains and deep processing.
Good products must have good raw materials. Pickled pickles are mainly based on radish wisps, mustard seedlings, thorns as raw materials, in order to ensure the taste and quality of pickles, Song Zhiming will personally participate in the sowing, fertilization, management, picking and other processes of raw material production, by putting each production link well to ensure that vegetables are green and pollution-free. At the same time, the combination of traditional technology and modern technology, through the natural fermentation of lactic acid, the production of kimchi, pickle series, vacuum packaging, inspection and then put into the market, by the majority of consumers favored.
At present, the cooperative has invested more than 200,000 yuan to develop the "Luyu Tianxiang" brand series products such as old sauerkraut, radish pickles, pickled garlic, mung bean sprouts, sour and spicy radish strips. Products are mainly sold to Changzhi Hero Tai Market, Zifang Market, Agricultural Products Logistics Park and other surrounding markets, sales are optimistic, daily sales of more than 400 bags, annual income of more than 300,000 yuan.
Nowadays, in the operation and management, Song Zhiming adheres to the concept of service enthusiasm, honesty and trustworthiness, and authenticity, and puts cleanliness, hygiene and safety in the first place. Song Zhiming said that although the pickles he produced were small condiments, they were also traditional craftsmanship, because his mother had always had the habit of pickling pickles and taught him hand in hand, and the traditional pickle craft was also preserved. In the early years, every household would pickle pickles, but with the passage of time and the change of life, the familiar old taste became less and less. Because of this, Song Zhiming's pickles are particularly popular in the surrounding markets. (Source: Shangdang All Media Reporter: Jin Xiaoshu Xin Yanan)