12 Cylinder New Media Salon Series 3 Chen Huanzhong: Self-media is a pseudo-concept

I myself from 21 economic reports, do music media, is a literary and artistic youth, and then left the newspaper, and did new media, we made a move, to win over a group of people who make music, in the new technical background, what kind of new way of playing we should have, at the beginning there was not much strategic planning, we are operating with instinct, do not know what they do, is the dean of some good friends music festivals, there are people who do audio, do network platforms to sit together to eat, people who do music Xiongqi, now called self-media, There are more changes than traditional media, where the changes are.

A brief introduction to the Music Festival and the Literary Lianmeng. It sounds like a gang-and-gang organization, but in fact, there is no strong operation team behind it, it is a group of people sitting together. Our members are all corporate units, some are engaged in media, some are engaged in performing arts, some are doing digital broadcasting, and product development, that is, all kinds of people together.

Yinxionghui, we do media is to do the customer's meal, customers give us fees, they give us resources, we give them goals, now this model has changed, the industry will go more cutting-edge, in fact, the industry is also involved in the work of the media, the media is more inclined to the industry link, not simply pimping, this model is a bit outdated. Our idea is to turn it into a higher degree of integration.

Literature and art Lianmeng, is the account of literary and artistic youth, some literary and artistic youth to do a lot of account fans, but the loyalty of this type of people is very high, or the label on the body is very clear, so we put some people engaged in literature and art together to play, is to push each other, and then everyone organized together, several accounts put together, now 98 accounts.

Self-media, this name is relatively trendy, in my personal opinion is a pseudo-concept, market-oriented media should be self-contained in it, is free, of course, now this media is self-sufficient, its benefits are very free, reflect very fast, so, especially suitable for some market-oriented customers, convenient to use the means to achieve the demand for communication, the needs of self-media, in the WeChat service account is suitable to use it to achieve the spread of traditional values. The core of self-media lies in the bond between the heart and the user, forming a stronger relationship than the traditional media. I originally did channels in the 21 economy, between good content and audience, there is no intuitive relationship with circulation, because there is some gap between the people you do content and the audience, self-media is immediately able to reflect, that is, fast, fierce, accurate, self-media suitable for a variety of things, it is a good tool.

Now the development of self-media is very fast, but also began to appear a lot of people, including everyone familiar Luo Ji thinking, he alone than 100 people of the traditional media more powerful, this comparison of power will make the old media uncomfortable, you see people a person, especially Luo Ji thinking to collect 8 million, may not be able to get up for a year, this contrast makes people feel depressed, especially the traditional people feel depressed, he created what fans want, rather than what content developers want, from the user's point of view to think out , instead of patting your head and figuring it out. There are more and more self-media stars similar to Luo Ji's thinking, and various vertical fields will appear. I make music, and there are cases like this in the cars here. There will be more and more such cases, and this way is better than the hot way, and the efficiency will be better.

Self-media especially understand the real needs of fans, self-media is more from the perspective of fans, the perspective of users, what he wants are what fans really want, he forms the soul of self-media.

Because our theme is the practice of the industry Lian Meng, may give some reference to the friends who are doing cars here, our alliance is not completely media, although I am doing media myself, but some of our members are not doing media, he is hoping to use our media experience, I have two values for them, one is the relationship between the audience and the brand, is the idea of the media, as the industry personnel are not very clear, so they urgently want to know what the law is inside. There are also some network resources, content resources, especially for music websites, he needs some copyright, so he is happy to associate with people like us.

The media attributes are Internet radio, it is an advertising broadcast, sugar garlic broadcasting, it is in Beijing, it is very lifelike, it is very compatible with the relationship with the audience, this model is very good. Also bad guys FM, they put themselves vertical users, they are the deepest experience, because they themselves are this kind of people, the people he represents are also very touching. There is also desert island radio, desert island listens to is petty bourgeoisie, I am small fresh, but also a very vertical posture, he does something to label this group of people, this group of people do not need data to explain, tell customers, customers know what these people are doing, this is typical media.

It's new media, print media doesn't do it, we turn it into all kinds of things, music paradise has WeChat, activities, including light applications on the Internet, and iPhone's electronic magazines, we all have it. Putting the old feelings, the brand with feelings that earn money through distribution, is this type of label, and this is also a new way to play. There is also Quilt Music, which is a brand in Shenzhen, he is the only music group in China, a8 brand, very functional, intuitive, he provides very interesting articles, presented through WeChat, Weibo, app. The click-through rate is very high.

Nine days of music, is the earliest to do, he is now also a member of ours, he is not exactly functional role, he is more inclined to do some industrial chain. There is also performance, in the music industry there is media introduction, but also there is distribution, which is more typical of the performance, the performance is the self-media between your content and customers is a close relationship, the performance is the closest, the singer of the performance is on the scene, there is no barrier, you do the content is very grounded, even he is talking You can see, the performance is also what our members of the Music Club are doing.

There is also media South is a brand made by Guangzhou musicians, similar to mini music. They also do a very good job of publicization, they also open radio on the Internet, they also do the Internet, education, they ultimately do the media, the media is a professional organization is not exclusively owned, but all walks of life can achieve your needs, the media belongs to the public.

The means of the media are not exactly sound, video, pictures, text, you can also think of the event as part of the media, including today is also part of the media, we have some other members, they also do some of these activities, we have 2 members, Litchi fm, there is about app. There is also commercial cooperation, for example, we have some crowdfunding, in the crowdfunding link we are built according to the media, how to induce the sense of belonging of brand attributes, the understanding of feelings. The crowdfunding we do is all new brands, and it is also a lot of means to connect this new brand with the desire between users, and each of our members is also helping to do this thing, and this help is not forced, but it is very happy in itself.

There are also some conventional techniques, because they are literary and artistic, so they must push each other. What we do is not completely self-entertainment, the media has appeals, we will also launch some brands and products, here is to do auto media, a lot of is engaged in the automotive industry, if interested in literary and artistic youth, you can create some cooperation cases through the media, this is completely OK. Because the people who like to travel by car are all these people.

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