Recently, Beautiful Time ® Champagne was unveiled at the Shanghai West Bund Art and Design Fair, and Invited Italian designer Andrea Mancuso to come to Shanghai West Bund Art Center with a group of champagne glass art works and art installations created for the brand, with the theme of "Reconstructing Growth", to interpret the "Natural New Art Realm" of Beautiful Time ® Champagne with the theme of "Reconstructing Growth", and start a journey to explore the beauty of reconstructing natural art.
The collaboration between the brand and the designer and mr. andreamancuso reinterprets the artistic power of nature from a unique perspective, bringing the viewer a new experience of champagne full of nature and art. When Mr. Mancuso visited the House of Beautiful Time in Epperne, France, he was deeply impressed by the hazy atmosphere of the cellars and the vibrant light and shadow of the vineyards. He believes: "Nature is the source of all goodness, and the 'new art of nature' created by The Champagne of Beautiful Time ® is the purest interpretation of nature." Mr. Mancuso sees this encounter with The Beautiful Time ® Champagne as a dialogue about nature and art, a beautiful dialogue that inspires him infinitely, and "reconstruction and growth" comes into being. "Reconstructing Growth" combines the true meaning of natural art reaffirmed by Beautiful Time ® Champagne, advocating the integration of Champagne tasting art into life, reconstructing the moment of natural growth with artistic imagination, interpreting the transformation and sublimation from seed to grape to Champagne, and paying tribute to the exquisite winemaking process inheritance of Beautiful Time ® Champagne for more than 200 years.
Mr. Mancuso embodies his feelings about the brand, presenting the deep history and unique aroma of six fine wines of Beautiful Time ® Champagne in six ingenious champagne glasses. To present this important part of Reconstructing Growth, glassmakers from the Fondation for Contemporary Art in Belémgo, Italy, also participated in the production of this set of champagne glasses. They used the ancient dewaxing casting process to perfect the unique colors and intricate designs conceived by Mr. Mancuso, which was favored by artists during the Art Nouveau movement. The six works correspond to the Beautiful Time ® Paris Art Classic Champagne, Brasson Rosé Champagne, Classic White Champagne, Vintage Champagne, Vintage Rosé Champagne and Vintage White Champagne. Mr. Mancuso's narrative design reveals the story and unique personality behind each vintage. He delicately captures the unfettered natural growth power of the brand's classic Champagnes, embracing the bowls with vibrant roots and vines, while for vintage Champagnes he interprets the mature beauty of nature through elegant and regular lines.
In addition to this set of champagne glasses, Mr. Mancuso also created a porcelain art installation with a unique perspective under the theme of "Reconstructing Growth". The art installation is made up of 11,000 pieces of porcelain in 40 different shapes and 15 different colors. The feminine colours are plucked from the brand's exclusive vineyards, while the porcelain shape is inspired by the rows of aged champagne bottle bases in the cellar. From legendary vineyards to cellars, from nature to Champagne art – Mr. Mancuso combines traditional craftsmanship and modern technology to subtly reconstruct the life of Beautiful Time ® Champagne over a long period of time into this art installation.
In addition to The Beautiful Hour ® Champagne, the internationally renowned wine group Pernod Ricard has a number of world-renowned brands covering a wide range of products, the main core brands include: Absolute Vodka (Vodka), Ricard (Ouzo), Ballantine, Chivas, Royal Salute and Glenwirt (Scotch), Zunmei Alcohol (Irish Whisky), Martell (Cognac), Havana Club (Rum), Bifuda (Gin), Malibao (Lijiao) as well as Jackass, Bolange, Imperial Pastoral and Golden Dance (wine) etc.
Pernod Ricard made his third appearance at the Expo
At the recently concluded 3rd China International Import Expo, Pernod Rover selected several fine wines from its brands under the theme of "Creating And Enjoying Together" and "Sustainable Development", presenting a diversified strategic product portfolio in the world's five major origin regions led by France and the United Kingdom. Among the key exhibits, there are the new Mamm Red Belt Champagne Fashion Edition, and the Martell 1858 China Voyage Limited Edition Commemorative Edition, and the owner's signature version of The Gordon Grande Red Wine, two representative products, are also used as gifts to the Expo by the Group. At the same time, Pernod Ricard also highlighted the strategic layout of new retail, with dreams & co as the highlight to present a multi-dimensional interactive experience for guests.
As an enterprise participating in the international economic and trade cooperation event for three consecutive years, Pernod Ricardi took the opportunity of the Expo to seize the new opportunities under China's accelerated market opening transformation and "double cycle" development pattern, and made every effort to increase the layout of the local market, while helping China's economic recovery in the post-epidemic era to a good trend, and continue to write a chapter in the innovative development of imported alcohol in China.
In the face of the increasing demand of a new generation of consumers in China, Pernod Ricard has further enriched the interactive scene and innovative experience through the channel deployment of direct consumers. In September this year, the Group's world's first retail flagship store, Dreams & Co Drink Wonderland, landed in Shanghai Xintiandi, bringing consumers a moment of wine and one-stop retail interactive experience with ingenious design, cross-group product portfolio and diversified beverages.
Commenting on the original intention of launching the Drink Wonderland flagship store, Jean-etienne Gourgues, Managing Director of Pernod Ricard China, said: "We have found that consumers spend more time and energy online during the epidemic, but we still believe that people's fundamental needs lie in face-to-face conversations and create happy gatherings, which is why Pernod Ricard China is for new retail, for o2o and even for o2o2o (online to offline). and on trade to off trade. From online to offline, from ready-to-drink channels to non-ready-to-drink channels) is an important reason for love. This flagship store in Shanghai Xintiandi is actually a complete cycle of one-stop experience consumption o2o2o, for consumers, they can make pure purchases here, and he can also have a drink with friends here, and he can also buy the favorite souvenirs here as gifts to his friends. All in all, I think what we've created here is a one-stop shop, a bit like a bar, and a bit like a typical offline retail store, and it's also an ideal place to share and experience. “
Pernod Ricard France and the United Kingdom present a diversified strategic product portfolio in the world's five regions of origin
Gao Shengtian said: "In the post-epidemic era, innovative retail interactive experiences will be an important strategic focus for us, which will help us better pass on the concept of 'Create and Enjoy' to Chinese consumers. At the same time, we will continue to think about long-term business development strategy from the perspective of sustainable development, and actively implement the concept of sustainable development with practical actions. ”
Shengtian Gao, Managing Director of Pernod Ricard China, at Pernod Ricard's world's first retail flagship store, Dreams & Co Drink Wonderland, in Xintiandi, Shanghai
At this expo, Pernod Ricard presented a booth design and perception experience, all of which put into practice the concept of sustainable development in the subtleties. Booth construction materials can be recycled: the stand structure is made of paper panels, the floor uses recyclable PVC materials, and the degradable floor glue also strictly follows environmental protection standards; these materials will be recycled in a timely manner after the end of the exhibition for follow-up activities. Pernod Ricard also eliminates the use of single-use plastic products, tasting cups and straws are made of degradable materials, and strictly implements garbage sorting and waste recycling, so that the concept of sustainable development is integrated into every inch of the booth space and every experience. In addition, the public welfare propaganda film jointly released by Pernod Ricard, together with the Publicity and Education Center of the Ministry of Ecology and Environment and the Institute of Global Sustainable Development of Tsinghua University, was also played on a loop. Starring Lei Jiayin, China's "Charity Ambassador" of Pernod Ricard, the charity film restores the life scenes of urban people with wonderful visual effects, advocating that consumers refuse to use disposable plastic products, give priority to environmentally friendly materials, reuse existing items, and reduce waste.
Three consecutive years of appearance at the Expo once again demonstrated Pernod Ricard's determination and confidence in continuing to invest in the Chinese market. In the future, Pernod Ricard will continue to uphold the group's values of 'Create and Enjoy', enhance the interactive experience of consumers with continuous innovation, and will also fulfill its corporate social responsibility according to local conditions to help promote the sustainable development process in China."
Pernod Ricard booths featured the theme of Entrepreneurship and Sustainability
Source: Thoughtful