A laid-off worker, relying on stalls to sell shrimp, in just five years, bought a house of more than 140 square meters, is the stall really so profitable?
In 1996, Wu Xiaohuai was originally the chief of the supply and marketing section of the Bengbu Paper Mill, but overnight became a laid-off worker, in the past two years, he has found three or four jobs, but they have not worked long, a chance Wu Xiaohuai saw the business opportunities of the street shrimp stalls, money is not a fool, after repeated consideration, he pulled up his brother-in-law also set up a shrimp stall, on the opening day, Wu Xiaohuai deliberately put a string of firecrackers, in order to inform his peers, the stall owners have not responded, the laid-off workers followed, and then in the next two months, There were more than two dozen shrimp stalls here at once.
More merchants, competition also followed, but in the eyes of Shi Shunli, these people are small fish and shrimp, he began to operate snack stalls in 1982, is China's earliest batch of self-employed households, but also the first person to register the "Shrimp King" trademark in the State Administration for Industry and Commerce, not to mention in Bengbu City is in Anhui Province, he is in the ants industry as the leader of the boss status is also unshaked, shrimp street no one: A Liang, also did not put Wu Xiaohuai in the eyes, Shi Shunli registered trademarks, he seized the source of goods, personally to the railway station every day to pick up goods, In order to ensure the quality of live shrimp, he is even willing to let farmers take a little more profit.
However, Wu Xiaohuai came prepared, he was originally the chief of the supply and marketing section of Bengbu Paper Mill, he knew the importance of the source of goods better than the average person, he did not want to wait for people to deliver to the door, nor did he bother to go to the railway station to intercept the source of goods, but chose to personally go to the origin of the Huai River ferry, grasp the price and quality of shrimp from the source, and realize the one-stop production, supply and marketing.
Solved the problem of supply, he pondered the taste of shrimp, local oil fried shrimp, the taste is single and too greasy, after many inquiries Wu Xiaohuai invited a Nanjing master, developed a unique taste of "beer shrimp", after the pot, he will go out for people to taste the evaluation for free, the result is greatly praised.
Food problem solved, Wu Xiaohuai began to worry about the stall again, he entered the industry late, the stall is on the edge of the shrimp street, the wine aroma is also afraid of the deep alley, fortunately, his brain is bright, play the first sign of the East Head, but also shouted out the slogan of "If you want to eat good shrimp, the old Wu family in the East Head", all of a sudden turned the disadvantage into an advantage, and the business is hot is also expected.
Other stall owners saw the red eyes, in order to attract diners, have played the shrimp king, shrimp ba, shrimp saint signboard, you say you are authentic, I said I am the first, this summer of 1997, Nanshan Road in people word of mouth, became a famous shrimp street. The fame of shrimp street is getting bigger and bigger, Shi Shunli as one of the leaders, in addition to his own shrimp stall, he also set up a processing plant, interviewed by the media, also said to do business throughout the country, A Liang although from the countryside, only attended primary school, but especially able to accept new things, seeing that Shi, Wu two business is getting more and more prosperous, he also decided to repackage himself, so he deliberately went to the photo studio to take a group of publicity photos, made a signboard above the stall.
Shrimp street is getting hotter and hotter, not only attracting diners to come, but also attracting many foreign businesses to open shops, at this time shrimp street, can be said to be a beautiful landscape in Bengbu City, in 1998, shrimp street became the largest ant shrimp distribution center and consumer market in Anhui Province, the peak of the daily passenger flow of more than 20,000 people, free time, stall owners also gathered together to nag. Some people say that Wu Xiaohuai earned the most, he has not admitted, but in 2002, after the completion of the first new residential community in Bengbu City, Wu Xiaohuai did not hesitate to buy a large apartment of more than 140 square meters, and the family of three moved from an old bungalow of 30 square meters into a new home.
On the other hand, Shi Shunli, despite the registration of trademarks, but in the increasingly fierce competition, he also felt unprecedented pressure, thinking about it, he used the money to buy a house, opened a luxurious indoor shrimp restaurant, determined to maintain his leading position in shrimp street at all costs. Unexpectedly, on the opening day, the chengguan came to the door and said that he had violated the law and occupied the road and was going to accept the punishment, and the joy of opening was suddenly washed away.
On the other hand, A Liang also opened a shrimp restaurant, on the day of opening, the city management did not come but was called away by the people of the Industrial and Commercial Bureau, because someone reported him low-price vicious competition, A Liang was full of grievances, just opened a discount, a week later to restore the original price, his idea was originally good, but unfortunately moved the interests of other stall owners, everyone united to resist, the preferential thing is not over.
Compared with the two of them, Wu Xiaohuai's means of competition is always a chess game, he did not follow to open an indoor shrimp restaurant, but ingeniously designed a Wu Ji shrimp king badminton game, spent a small amount of money to make a big advertisement, and finally of course, fame and fortune, Ah Liang saw the red eyes, not ironically said that he must have a relationship, anyway, Wu Xiaohuai won, but also took this on the radio interview, the internal competition has no end, the external impact is coming.
In 2002, the foreign fast food represented by McDonald's and KFC entered the market, and consumers had more choices for shrimp street stall owners. In 2005, the prosperity of Shrimp Street reached its peak, just a few hundred meters of the street, shrimp stalls and food stalls sixty or seventy, hair salon discotheque 20 or 30, the nightly flow of people as little as 10,000 or 20,000, more than 30,000 or 40,000, drunken fights are also happening. Shi Shunli and A Liang did not know who they had offended, for several months in a row, the stalls were smashed one after another, initially provoked by customers, and then directly started, employees were cut and sent to the hospital for stitches of more than a dozen stitches, the head of the police station had a headache, shrimp street is famous in the city, but because it is a spontaneous formation of open-air markets, the management level has not been able to keep up, although this street has driven economic development, but in the eyes of the surrounding residents is a "cancer", oil and smoke, noise and noise, adults work and children study without a day of peace.
Now, they finally can't stand it, invited a lawyer to discuss for themselves, under the advice of the lawyer, the residents wrote a report letter, a month later, the senior leaders of the province came here to investigate, the pressure of local officials increased sharply, the next day held a market rectification mobilization meeting, never expected that the market rectification just began, shrimp street there was a more serious homicide, the original group of young people drinking and fighting, passers-by called the police, on the way home by the other side retaliatory killing, so that the call to ban shrimp street is more intense, After the captain of the market management office issued the notice, the stall owners were panicked, and they gathered together to denounce it, not to steal and pick it up, so why not let people eat.
During this period, Ah Liang's father died of serious illness, Shi Shunli also did not open for several months because of the smashing of the stall, the two leaders have no heart to operate, one is fascinated by the mahjong hall dance hall, one went to the field development, although the shrimp street was not banned at once, but the business is much colder, less Shi Shunli and A Liang, here can no longer see the glory of the past.
In ten years, the shrimp street has gone from glory to decline, and crayfish has become a popular snack that blooms everywhere, while the leaders who once had unlimited scenery have disappeared, which is really regrettable.