"Spike", "Yue Yue", "Cotton Cotton", "Chang Chang" came

Guangzhou Daily News (All-media reporter Lin Lin correspondent Yang Ruixuan photo report) science and technology sheep "spike", kapok elf "cotton cotton", female tax officer "Yue Yue" and male tax officer "Chang Chang", this "new era, new tax, new image" created by the Guangzhou tax department of the new tax cartoon publicity image combination "Sui Yue Mian Chang" yesterday debuted at the publicity and promotion meeting, triggered the enthusiasm of the participants "three consecutive shots".

"We aim to narrow the distance between the two parties with the image of a 'spokesperson' with temperature and care, deepen the image of tax services with Guangzhou characteristics and rich practical connotations in the hearts of taxpayers, and further optimize the tax service experience and enhance taxpayer satisfaction." The relevant person in charge of taxation in Guangzhou said that in the next step, we will rely on the cartoon tax image to comprehensively and deeply carry out the publicity work on tax reduction and fee reduction, convenient private taxation, and optimizing the business environment, solidly enhance the taxpayer's sense of gain and happiness, and effectively promote the optimization of the tax business environment with high-quality tax services.

It is composed of the consonant "long years" stacked words

It is understood that the new cartoon image combination of Guangzhou Taxation is composed of scientific and technological sheep "Spike Spike", Kapok Genie "Cotton Cotton" and two tax personnel "Chang chang" and "Yue Yue", comprehensive tax elements, Guangzhou regional characteristics, image intentions, etc., and the overlapping character composition of the harmonic sound "long years", aiming to express the beautiful vision of taxpayers and taxpayers working together to create a better tax business environment.

The shape design of the cartoon image combination not only integrates the regional cultural characteristics of Guangzhou, but also reflects the full sense of science and technology of smart tax services. The person in charge of Guangzhou taxation said that the image of "Sui Sui" comes from the legend of Guangzhou's "Yangcheng", and the image of "Cotton Cotton" originates from the flower and wood cotton of Guangzhou City, and these two tax assistants have designed intelligent induction antennas above their heads, which can respond to solve tax problems in a timely manner; the image of the two tax personnel of "Yue Yue" and "Chang Chang" is kind but stable, representing the warm and efficient service attitude of the staff and the professional and serious business ability.

The publicity and promotion meeting also officially launched the "26 Special Measures for Me to Do Practical Things for Taxpayers and Facilitate private tax Spring Wind Action" and "Guangzhou Tax Business Environment Development Report 2021". The reporter learned at the promotion meeting that this year is the 8th consecutive year that the national tax system has carried out the "Spring Wind Action to Facilitate Private Taxation", with the theme of "Optimizing Law Enforcement Services and Doing Practical Things for the Benefit of the People", highlighting "I Do Practical Things for Taxpayers", Guangzhou Taxation Has Innovated and refined the "Building an Intelligent Consulting Platform", "Optimizing the Individual Tax Service for Cross-border Persons in Hong Kong and Macao" and "Optimizing the Social Security Collection System" on the basis of fully implementing 30 100 measures in 10 categories of the State Administration of Taxation and 20 special service measures of the Guangdong Provincial Taxation Bureau. Innovatively launched 26 special measures such as "Guangzhou Tax Credit Code" to promote taxpayers to improve their tax payment experience in four dimensions: more optimized tax process, more intelligent consultation interaction, more intimate fine service, and more convenient cross-regional service.

The level of Guangzhou's tax business environment has been at the forefront of the country

The "Guangzhou Tax Business Environment Development Report 2021" (hereinafter referred to as the "Development Report") released at the promotion meeting is the first development report in the field of business environment indicators in Guangzhou, which provides authoritative information for people from all walks of life to understand the tax business environment in Guangzhou through a large number of detailed data, specific measures and cases around them.

According to the "Development Report", since becoming the first batch of pilot units to optimize the tax business environment in the country in 2017, Guangzhou Taxation has successively introduced 282 reform measures to reduce time, reduce links, reduce data, reduce costs, and optimize services, and launched 8 national leading experiences such as paperless whole process of treasury tax rebate business, full electronic handling of vehicle purchase tax, and blockchain electronic invoices.

At present, the level of Guangzhou's tax business environment has been at the forefront of the country. For example, in terms of the number of tax payments, we will further promote the comprehensive declaration of five taxes of corporate income tax, urban land use tax, real estate tax, land value-added tax and stamp duty, and the number of tax payments is expected to reach the world's best practice exploration.