On October 20, the 2021 HUAWEI CLOUD E-commerce Innovation and Growth Summit, co-hosted by HUAWEI CLOUD and Ebang Power, was successfully held in Shanghai. With the theme of "Co-creating E-commerce Multi-dimensional New Growth on the Cloud", more than 300 representatives of upstream and downstream benchmarking enterprises in the e-commerce industry chain, such as Daily Excellent Fresh, Yang Wharf, Mengliang Group, Every Fresh Say, Youzan, Baiying Technology, Yo-Yo Mei, Master Bao, Ouma Beauty, etc., attended the summit, and everyone had an in-depth discussion on the new trend of the development of the e-commerce industry under the new situation and the new growth path.
At the meeting, Zhang Xiuzheng, Vice President of Huawei China and President of HUAWEI CLOUD China, announced that the HUAWEI CLOUD Exclusive Month • Industry Deep Cultivation E-commerce Special Action was officially launched. As an important part of the "HUAWEI CLOUD Exclusive Month • Industry Deep Ploughing Action", the e-commerce special action will provide 50 million cloud subsidies, as well as a series of preferential policies and exclusive services, AND HUAWEI CLOUD selects more than 20 products and solutions and combines them into targeted e-commerce cloud scene package packages to comprehensively help e-commerce enterprises upgrade their business and innovate and grow.
Xuzheng Zhang, Vice President of Huawei China and President of HUAWEI CLOUD China
Zhang Xiuzheng said that at present, HUAWEI CLOUD has carried out in-depth cooperation with many e-commerce customers and partners, such as Mengpai Group, Food And Fresh, First-hand E-commerce, Baiying Technology, Sai box technology, Mushroom Street, and Weipaitang, etc., to explore and practice in traffic growth, refined operation, and technological innovation. Today's HUAWEI CLOUD Exclusive Month • Industry Deep Cultivation E-commerce Special Action is released, which means that HUAWEI CLOUD will go deep into the e-commerce industry and work with more and more e-commerce customers and partners to build a new ecosystem and win a new future.
HUAWEI CLOUD Exclusive Month • Industry Deep Ploughing E-commerce Special Action was officially launched
E-commerce digitalization continues to innovate, and new technologies release new momentum in the industry
China's e-commerce has more than ten years of development history, the industry is constantly changing and upgrading, the e-commerce industry is currently facing many problems such as the disappearance of the demographic dividend, the continuous rise in traffic costs, the slowdown in industry growth, and the serious phenomenon of product homogenization. Finding the next growth point and breaking through the bottleneck of industry development has become the consensus of the industry.
Yang Qing, secretary general of the Shanghai E-commerce Association, said at the conference that in order to obtain more traffic and seek more efficient conversion, the scenes and models of e-commerce are changing, while "inner volume", while opening up new scenes and models. Market competition has promoted new upgrades, spawned new tracks, and leveraged new traffic dividends. Regarding the traffic business of the Internet, the "inner volume" has never stopped, and the iterative update has never stopped.
As an observer of the industry, Jia Penglei, president of Ebang Power and founder of Horseshoe Society, also believes that there are many uncertainties in the e-commerce industry, and enterprises may face three major challenges of user acquisition, channel distribution and supply chain in 2022, and new consumption upgrades, omni-channel layout, and active digital transformation will be the industry's response. "Digitalization is the basic ability of enterprises to cope with the era of algorithms."
As the two guests said, e-commerce digital and intelligent upgrades will become a necessary option for development, and in this process, new technologies represented by cloud, AI, and big data will be the best weapon for enterprise upgrades.
Accelerating the multi-dimensional growth of the e-commerce industry, HUAWEI CLOUD exclusively "set up the stage" every month
At present, the role of new technologies in promoting the high-quality development of the e-commerce industry is becoming more and more obvious, and e-commerce companies have accelerated the integration of business and new technologies, breaking through the bottleneck of growth through innovation and change, and achieving leapfrog development.
As a deep partner of HUAWEI CLOUD, Zhao Xuejie, co-founder of Baiying Technology, shared her practice of using new technologies for traffic operations. She said that e-commerce companies should create a new growth model for private domain traffic operations based on user assets. At present, the private domain is entering the stage of white-hot competition, becoming the only way out for many brands, and the depth and refined operation of users have increasingly become the core of brand attention. In this context, brands will use digital technologies such as AI to reach users, promote transformation, transmit emotional care, and achieve new growth.
Regarding how to improve the customer acquisition ability of e-commerce enterprises, Zhong Hao, CTO of Menglian Group, said at the meeting that Menglian Group adheres to the four major strategies of wisdom, live broadcasting, openness and symbiosis, and leverages digital technologies such as big data and artificial intelligence to help traffic conversion on the main line of traffic and traffic conversion under the main line of brand.
Liu Rongkui, chief architect of Daily Excellent Fresh, gave a new thinking direction from the perspective of consumers, he said that the post-90s and post-00s Internet natives have changed from fresh forces to the main force, new consumer groups have put forward new requirements for community retail and other industries, and Daily Excellent Fresh will continue to improve user experience through marketing and supply chain digitization. Specifically, through intelligent marketing management and intelligent supply and demand management, Daily Fresh strengthens access review, receipt detection and quality control in the warehouse, and creates a full-link visual process from store order acceptance, packaging and outgoing warehouse to delivery, so as to improve the freshness, safety and convenience of the overall service. Break the deadlock through digital construction, and ultimately increase the number of orders, upgrade business models and service levels.
In order to better help e-commerce enterprises reduce costs and increase efficiency, continue to innovate, and promote industry upgrading, HUAWEI CLOUD exclusive monthly e-commerce special action came into being, in addition to exclusive technical support and financial support, it will also provide 10+ resource packages for business launch, comprehensive services, and cross-border e-commerce three major scenarios, preferably 20+ targeted cloud products, and have standard, advanced, and exclusive three packages to meet the needs of e-commerce independent website building, compliance operation, marketing promotion, and so on.
In addition, in order to accelerate the digital innovation and upgrading of the e-commerce industry, HUAWEI CLOUD officially launched the "E-commerce Industry Panorama Solution", which includes online and offline drainage, intelligent operation, global services, e-commerce live broadcasting, and user experience improvement. These solutions rely on HUAWEI CLOUD's global cloud-native infrastructure capabilities, including cloud services such as containers, big data, and AI. At the same time, HUAWEI CLOUD also provides aPaaS capabilities for the e-commerce industry, opens five digital business root engines of payment, search, browsing, maps, and advertising, and packages product display, user acquisition, and sales analysis into e-commerce kits, providing innovative cloud services for the e-commerce industry.
Decode the successful password of new consumer brands and accelerate the development of cross-border e-commerce
Under the new situation, cross-border e-commerce "going to sea" is becoming a new outlet, and a vast blue ocean market is waiting to be developed. In this regard, Zhou Kai, senior vice president of Youzan, believes that globalization policy factors, e-commerce technology innovation, users' demand for high-quality products and the continuous maturity of the cross-border e-commerce industry have provided support for the development of cross-border e-commerce. With the further acceleration of cross-border e-commerce, "DTC" has become the brand's simple desire, and the continuous improvement of digital systems and services has made DTC easier. China's unique DTC capability in the world will help more and more new brands reach more consumers.
At the meeting, 7 big coffee from the field of new consumer industry chain, namely Hu Weiqi, vice president of HUAWEI CLOUD China, and Ma Haochao, president of Ebang Power Research Institute, Zhang Yan, CTO of Master Bao, Tie Pi, CEO of Yongpu Coffee, Zhou Lei, CEO of Ouma Beauty Group In China, Li Tiantian, vice president of Yo-Yo Mei, and Feng Qiuwan, CEO of Every Xian said, had a deep ideological collision on "the growth driver of new consumer brands from Internet celebrity to Changhong".
The guests believed that if new consumer brands want to become popular, they need to create massive digital content and continuously influence consumers mentally, but also build omni-channel contact points to quickly achieve brand recognition. In addition, it is more important to do refined operations, dig deep and apply data, and drive full-link marketing and operation with data to further achieve user growth. "In the new consumption era, responding to changing consumer demand will be a normal business, and adhering to the two-wheel drive of technology + content innovation is the long-term management of the brand."
High-end Dialogue: The growth driver of new consumer brands from Internet celebrities to long-term popularity
Under the background of China's economic restructuring and consumption upgrading, the e-commerce industry will accelerate the reshuffle and emerge more new scenarios, new models and new formats. The landing of HUAWEI CLOUD's dedicated monthly and industry deep-rooted e-commerce special action will further add new value to e-commerce and new consumer brands, strengthen product advantages, enhance the level of industry digitalization and intelligence, enhance the resilience of enterprise development, and work with industry partners to promote the competitiveness of Chinese e-commerce enterprises in the world, so that chinese brands can be experienced all over the world.