One of the hottest things in 2021 is undoubtedly paying for knowledge.
"The world is cruelly punishing those who do not change." When you squeeze into a subway car like a sardine can, and suddenly glimpse the slogan printed on the bright light box, you are just hanging your head and you immediately come to the spirit: Why is everything not going well? It's just a lack of learning!
However, you work hard every day, there is not much time, and your energy is limited, so you have to spend money first. Struggling to pull out his mobile phone in the crowd, spending 199 yuan to buy a knowledge paid course "How to Achieve Wealth Freedom in Three Years", his heart was instantly steadfast. From the moment we bought the knowledge course, we felt like we had it.
If you add up the online courses that you have bought across the country but have not listened to, I am afraid that it will be a staggering number.
The purpose of buying online courses is nothing more than to seek an answer for life. Subdividing this kind of inner activity, there are roughly several categories.
The first is inner trepidation. Sitting in a Grade 5A office building, every day there are words that I don't understand are stuffed into my ears. The new outlet is coming, you have not yet understood its basic concept, how to make a pig standing on the vent? So I anxiously opened the app and found that the mentors were like beautiful women in the coiled silk cave, smiling and waving at you one by one. Their suits are flat, their lenses are polished, their eyes are wise, their expressions are confident, and the covers of their hands and chests are clearly telling you: "Come on, wrap you up, wrap you a raise, wrap you up and make a fortune." ”
The second is Jackie Chan. Parents are looking forward to their children's starting points higher and running faster than other children, so they flock to courses such as "Classic Recitation of Traditional Chinese Studies" and "Learning is a Habit Developed from An Early Age". In essence, this is the same as the stack of English learning CDs that our parents bought us when we were young, not so much to make the children one step ahead, but rather to say that the parents themselves spent money to buy psychological balance.
There is also a hope to learn the method of success once and for all, such as "Seven Days to Get Rid of Unconfidence", "Mimon Teaches You a Monthly Salary of Fifty Thousand" and other courses that claim to teach the audience a one-size-fits-all method, and promise to refund the money in vain. This kind of theory precedes the practical curriculum, but it is in line with the success books in the airport bookstore.
In this way, the cake of knowledge payment has become bigger and bigger, the network platform has swarmed to open up the paid course section, and various Internet celebrities have also copied the teaching whip to participate in the war.
The popularity of knowledge payment is based on the general anxiety of contemporary people, especially urban people. Historian Fan Wenlan once said: "The bench needs to sit cold for ten years, and the article does not write half an empty sentence." "It's also the right attitude we've accepted in school in the past – to keep investing time and effort and getting things done. But office workers' time is shattered, and this method of learning that requires a lot of continuous time is obviously too luxurious. Is there a learning that takes a few days to get results? "Yes!" The mentors patted their chests for assurance.
Unfortunately, where in the world are there so many dry goods that can be easily obtained? Many online courses are not like teaching, but rather like catering to the psychological needs of users. Every sentence of the mentor is so appropriate, so useful, so healing, but when you think about it, it's similar to the horoscope personality test: each paragraph seems to make sense, and in the end it says the same as it didn't say.
As we all know, there are professional teams behind the online instructors. Even if Luo Zhenyu had five pairs of hands and eight eyes, he couldn't finish reading so many books in a short period of time. The person who buys the course is nothing more than hiring a group of people to read for themselves, and then letting the person who is most familiar with it speak out in front of the screen as a "mentor". Paying for knowledge is essentially paying for someone else to read for you. Online courses are not without their quality. On the knowledge payment platform hosted by Luo Zhenyu, there is a "famous class" opened by 50 tutors, and the lineup is stronger than the philosophy department of any university in China.
Such courses are naturally rare, and those who pay for knowledge as university courses are also a minority. According to Bao Ran, head of the Digital Culture Working Group of the Interactive Media Industry Alliance of the Ministry of Industry and Information Technology, the average attendance rate of knowledge paid products is only 7%. 93% of users do not pay for knowledge, but recharge their laziness, the more they buy knowledge courses, the more neglect to read and seek knowledge.
In the so-called knowledge payment era, "knowledge" is increasingly like a fast fashion commodity, and some are still high-end luxury goods. However, after people buy them, they are not used like the bags they bought, is this the sadness of knowledge, or the sadness of knowledge buyers?