The sharing mode leverages the upgrading of China's general aviation industry

China Business Daily (reporter Jiao Likun) On September 9, three shared business jets flew together in a fleet for the first time, which is a big day for Tianjiu General Aviation and also has special significance for the development of the domestic general aviation industry. As the leader of the domestic shared aircraft model, Tianjiu General Aviation completed the delivery of three shared business jets in only eight months. With the advent of the era of the big sharing economy, the innovative model of sharing special aircraft has received more and more attention, and this model has also promoted the innovative development of China's general aviation industry.

Tianjiu 1, Flying Tigers, Shenlong And Eagles gathered at Dunhuang Mogao International Airport (Photo courtesy of the company)

The product matrix is beginning to scale

At 4 p.m. on September 9, dunhuang Mogao International Airport was scorching hot, and as the captain of the Tianjiu No. 1 Eagle Team, Ge Jun, global CEO of Tianjiu Sharing Group, was extremely excited. "This plane is in very good condition and we are happy for our entrepreneurial friends who own this plane." Indeed, 40 owners each pay the price of a car to become the common "owner" of the plane, with 2.5% ownership of the plane. All aircraft owners can divide, manage and distribute the property rights of special aircraft through the management and operation agency.

It is understood that this is the third shared special aircraft delivered by Tianjiu General Aviation in the past eight months, the model is a Challenger 850 large business jet produced by Bombardier in Canada, which can carry 15 passengers, the cruising speed can reach 850 km / h, and the maximum range is 5206 km, which can meet the needs of the owner to fly to all regions of China and most of the international routes in Southeast Asia. Previously, on December 17, 2020, the first shared special aircraft, the Tianjiuyi Flying Tigers (model Lyghsay 650), successfully made its first flight at Haikou Meilan Airport. On June 22 this year, the second shared special aircraft, the Tianjiuyi Shenlong Team (model Bombardier Challenger 850), was also put into operation.

Caiwang Tashi, chairman of Tianjiu General Aviation Group, said in his speech at the scene that after the Flying Tigers and The Dragons, the Eagles successfully set sail in Dunhuang, which is a milestone in the development of Tianjiu General Aviation, and hopes that under the guidance of the innovative model of "General Aviation +", Tianjiu General Aviation can lead entrepreneurs to achieve multiple harvests of time, space, efficiency and wealth together.

It is reported that Tianjiu General Aviation has initially established a shared special aircraft network with Beijing, Shanghai, Shenzhen and other cities as the flight base, and has three product series of shared business jets, shared helicopters and shared intelligent autonomous driving aircraft, and initially realized product matrix and business scale. At present, the company has integrated 191 national general aviation companies, thousands of callable aircraft, established 12 urban general aviation service companies (Tianjiao Club), and the Tianjiu General Aviation App has developed into an ecological-level Internet platform for the global general aviation industry. Founded in 2019 and affiliated to Tianjiu Sharing Group, Tianjiu General Aviation is a shared private jet platform and business community serving the entrepreneurial group. Sun Yongan, co-president of Tianjiu General Aviation Group, told China Business Daily that Tianjiu Sharing Group has been concentrating on china's general aviation industry and business jet property rights sharing, use rights sharing and time-sharing sharing for six years.

"The first flight of the three special planes brought us surprises and a lot of gains, and also brought us a lot of thinking." Sun Yongan said that this first confirms that the sharing economy model has a certain landing foundation for the development of China's general aviation field. He said that Tianjiu Sharing Group has accumulated 1.5 million entrepreneur customers through 30 years of development, and the huge customer base is a very important condition for the landing of shared special flight products in China. "This is a successful practice of the big sharing model in China's general aviation industry." Through the sharing model, we have added new kinetic energy and new customer sources to the domestic general aviation industry, driving the transformation and upgrading of the entire industry. ”

What 220 hours in six months means

In August 2020, in view of the industry drawbacks such as the expensive purchase amount of ordinary business jets, high O&M costs, and low utilization rates, Tianjiu General Aviation announced the launch of China's first shared special aircraft - Tianjiu No. 1. At that time, the outside world was more wait-and-see about this measure of Tianjiu Navigation. However, a newly disclosed piece of data dispelled that doubt. In the first half of this year, its shared business jets accumulated more than 220 hours of flight time.

What does this mean? "This is already at a very high level in the industry, far higher than the industry's average annual flight of about 100 hours." Sun Yongan said: The situation continues to improve. It is reported that since June, the Tianjiu1 shared special aircraft has been scheduled at full capacity, continuously traveling to and from Chengdu, Changsha, Harbin, Sanya, Xishuangbanna, Ordos and other cities.

It is understood that at present, the frequency of use of some domestic business jet owners is still not high, and the average annual use time is about 100 hours. In the mature European and American markets, the average annual use time can reach 800-1000 hours. Sun Yongan said that compared with traditional enterprises in the field of general aviation, this data fully proves that the sharing model can reduce the procurement cost, use cost and improve the efficiency of aircraft use, and fully confirm the social value of sharing special aircraft to revitalize stock resources.

According to the planning of Tianjiu General Aviation, each special plane is shared by 40 entrepreneurs, and each person can enjoy 100% of the special aircraft service as long as 2.5% of the money is spent, and each person only needs to invest 200,000 yuan (shared helicopter) or 2 million yuan (shared business jet). Why 40 bits? Sun Yongan said that mainly considering that most of the 1.5 million entrepreneur customers owned by Tianjiu Sharing Group are shared private jet experience customers, it is necessary to gradually grow into a real consumer group of shared private jets through experiential consumption, and ultimately drive the large-scale expansion of the shared private jet network and fleet. 40 owners, if each owner can fly 20 hours a year, this aircraft can fly 800 hours a year, and 800 hours means that the use level of the Tianjiuyi shared special aircraft is at the leading level in the world.

It is understood that the target customers of Tianjiu General Aviation Sharing Jet are very rich, not only top entrepreneurs, performing arts stars, sports stars, but also many group customers, various social groups, entrepreneurs and customers in third- and fourth-tier cities, and so on. In addition to prioritizing the needs of aircraft owners, the remaining flight time can be opened to the public for commercial sale.

Wang Hong, a senior general aviation industry observer and president and editor-in-chief of IFLY Magazine of Civil Aviation Today, said that the shared special plane model of Tianjiu General Aviation has fully tapped the consumption potential of domestic "waist" entrepreneurs and met the personalized travel needs of this part of the group.

The era of aircraft sharing has arrived

In fact, there is a precedent for property rights sharing aircraft overseas. Buffett has been experimenting for many years, and its private jet operation company NetJets provides time-sharing services for business jets. In September 2014, Leigetz Launched a charter service in China, the first global private airline to operate in China, but it quickly disappeared. Some insiders said that the main reason for the collapse of the domestic market of Lijie Airlines is that no one is interested in it at that time, but the current market environment is very different, and the size of the shared air travel market is increasing.

On August 24 this year, at a press conference held by the Information Office of the State Council, Dong Zhiyi, deputy director of the Civil Aviation Administration of China, said that in the development of general aviation, the right to speak in international civil aviation and the ability to innovate in the industry, China is still in its infancy, which will be the main direction of China's civil aviation in the future. In May 2016, the General Office of the State Council promulgated the Guiding Opinions on Promoting the Development of the General Aviation Industry, and the general aviation industry was identified as a national strategic emerging industry. Driven by policy dividends, the general aviation industry will usher in a historic opportunity for development during the 14th Five-Year Plan period, and the trillion-level market is poised to develop.

Ge Jun said that in the past, the domestic general aviation market developed slowly, first, because the number of general airports in China is not enough, and now with the support of the state, China's general airports are in the stage of rapid construction, and 93 new general airports will be added in China in 2020, and it is believed that the future will continue to develop rapidly; second, the operating costs are too high, but Tianjiu General Aviation has greatly reduced the cost of special aircraft operation through the shared model. And with the improvement of future operational capabilities, costs will continue to decline. "I believe that this industry is one of the most important industries in China in the future, and it is also a blue ocean market that has not been developed." Ge Jun believes that the era of aircraft sharing has truly arrived. It is reported that the fourth shared special aircraft of Tianjiu General Aviation is also being procured, and a large-scale fleet operation will be formed in the future.

It is reported that in the planning of Tianjiu General Aviation, 300 shared special aircraft, including business jets and helicopters, will be purchased within 3 years, reaching 600 aircraft in 5 years and 1,000 aircraft in 10 years.