Zhang Yiyi: Eight suggestions for the 2022 CCTV Tiger Spring Festival Gala

Zhang Yiyi, a famous young writer and cultural critic in China, a senior cultural tourism expert, and the initiator of the Declaration on Rural Revitalization

"After the Mid-Autumn Festival is the year", the Spring Festival of 2022 enters the countdown of the last hundred days, and the Spring Festival Gala of the Year of the Tiger in the Year of the Tiger has also entered a tense preparatory stage, as a loyal audience who has been paying attention to the Spring Festival Gala for decades and an ordinary citizen who insists on independent thinking, the following eight suggestions are put forward for the 2022 Spring Festival Gala with high hopes, which is a humble view of a hole, for reference only:

1. It is recommended to restore and add local sub-venues.

The Spring Festival Gala branch venue is a very successful innovation and reform of the CCTV Spring Festival Gala, the 2021 Xin Ugly Bull Year Spring Festival Gala was forced to cancel the local branch venue due to the new crown epidemic, in fact, it is not necessary, the 2022 Nongyin Tiger Spring Festival Gala suggested the restoration of local branch venues, one is because the new crown epidemic is basically effectively controlled in China; the second is that even if the new crown epidemic is repeated, there is no need to be nervous, the scene is less with the audience, and the local branch venue that can be achieved at the main venue in Beijing can also be achieved. The sub-venue does not lie in how many spectators there are on the spot, the key is to become a Spring Festival Gala sub-venue with a huge driving effect on local tourism, which can create more urban landmarks and cultural business cards to consolidate the deep integration of cultural tourism, help the national strategy of rural revitalization and the recovery of China's cultural tourism industry devastated by the epidemic. Spring Festival Gala sub-venues should not only be restored, but also set up more, in 2022 may wish to consider setting up 5 sub-venues, 3 in the south, 2 in the north, all provinces that have set up sub-venues and even surrounding provinces and cities will pay more attention to the Spring Festival Gala, so that the ratings of the Spring Festival Gala will also be greatly improved, self-interested, and everyone is happy.

2. It is recommended that the elements of the Year of the Tiger have culture and novelty.

A gala that can be copied at any time and any place must be unsuccessful, and the Spring Festival Gala of the Year of the Tiger must be different from the Spring Festival Gala of the Year of the Ox and the Spring Festival Gala of the Year of the Rat. The reunion of the "Little Tiger Team" at the Spring Festival Gala of the Year of the Tiger in 2010 has formed a good social topic effect and harvested a wave of memory killing. But the little tiger team this year of the tiger element of the "edge ball" can only be regarded as touching porcelain, not enough cultural power, 2022 Spring Festival is the year of the ox and the year of the tiger alternate, can there be a program called "the power of the nine bulls and two tigers", can not come to a few pieces of Peking opera "Tiger Prison Pass", to a cross-talk "Tiger Learning Art", to a fun children's program that inspires reverse thinking "Tiger Fighting Wusong"?

3. It is recommended that major social hot topics have depth in grounding.

CCTV is the most political, this year's Spring Festival Gala "100th anniversary of the founding of the party", "poverty alleviation battle to achieve a comprehensive victory", "comprehensively promote rural revitalization and accelerate agricultural and rural modernization", "the beginning of the 14th Five-Year Plan", "the 70th anniversary of the peaceful liberation of Tibet", "Tokyo Olympic Games", "Shenzhou No. 12 homecoming", "Beijing Winter Olympics", "Spring Festival Gala 40 years" and other major social hot topics will certainly be involved, but how to tap the touching stories behind these social hotspots, grounded, deep, need to work hard.

4. It is recommended that actors attend the Spring Festival Gala for no more than 3 sessions.

It is recommended that each actor attend the Spring Festival Gala no more than 3 times. In a big country with 1.4 billion people, the main actors (except dancers) who show their faces every year at the Spring Festival Gala are so many hundred and ten people, and the average number of people in each province is only one program, which is too rare. Restricting the number of times actors go to the Spring Festival Gala can not only give opportunities to more people, but also spur old actors not to rely on the old to sell more fine works, and to some extent, put an end to various nepotism and monopolistic behavior.

5. It is recommended that the promotion of the Spring Festival Gala should be loose and not blocked.

In this era of information multiple choices fatigue young people's personality, everyone can pay attention to too many things. And only when all kinds of virtual and real news floating in the air when the most hanging appetite, often the ratings of this Spring Festival Gala will be high, in fact, who is on or not on the Spring Festival Gala this year is not a big deal, love to talk about it, there is no need to move absolute affirmation or denial, at every turn to "dispel rumors", but when there is only one voice, lose the contradiction and conflict, netizens will lose the enthusiasm of attention, interest, and turn to care and discuss other topics.

6. It is recommended to re-visualize around zero point.

In the vast rural areas, about an hour from 23:30 to 0:30, the sound of firecrackers in each household is deafening, the host speaks and cross-talk sketches, etc. If there is no subtitle, I don't know what to say, this hour or so is recommended to arrange dance, acrobatics and other visual impact programs, anyway, listening is not able to hear what is famous, Mr. Zhang Yiyi used to return to the countryside for the New Year during the Spring Festival, which is deeply experienced.

7. It is recommended to cancel the "convention" of the "Unforgettable Tonight" finale Spring Festival Gala.

Since the first Spring Festival Gala in the true sense of 1983, the CCTV Spring Festival Gala has been held for 39 sessions rain or shine, and by 2022 it is a full 40 sessions, and "Unforgettable Tonight" has been sung for 25 sessions in the finale, and in the 80s and 90s of the last century, several Spring Festival Galas cancelled the singing of "Unforgettable Tonight", and since entering the 21st century, it has become more and more intense. Mr. Zhang Yiyi secretly believes that the Spring Festival Gala carries the alternation between years and years, "Unforgettable This Year" is barely justified, and "Unforgettable Tonight" is inevitably too stingy and the pattern is too small. Leaving aside the empty content of the lyrics of "Unforgettable Tonight", the theme is unknown and the annual Spring Festival Gala finale is fixed singing the same song lack of innovation and creative vitality, is not conducive to cultural revival, cultural prosperity, cultural self-confidence, the use of "night" in "Unforgettable Tonight" here is itself inaccurate, "supper" generally refers to the night time, about eight or nine o'clock after dinner, "night" refers to the night after dusk to the next morning when the sun is about to come out, that is, from six o'clock in the evening to six o'clock in the morning of the next day, from the meaning of the word itself, At the end of the Spring Festival Gala, it was nearly 1 o'clock in the morning, which had long exceeded the scope of "Tonight", and it was very inappropriate to sing "Unforgettable Tonight" at this time.

8. It is recommended to collect several good Spring Leagues for heavy prizes.

"Spring Festival Gala Chinese New Year's Eve Meal" as the annual drama of the preparation time is long, involving a wide range, the director group and actors are also very hard, the Spring Festival Gala has also brought a lot of joy to the global Chinese and overseas Chinese, but think about it carefully, so many years later, the Spring Festival Gala left us with not many truly valuable, meaningful, and passable things, such as "Spring League" as the most ceremonial Spring Festival cultural symbol of the Chinese nation, the previous Spring Festival Gala did not have a few real paintings that can be handed down to the world. It is recommended that from now on, the Spring League of the Year of the Tiger will be collected worldwide and the excellent Spring League will be published in a collection to truly disseminate and revive traditional Chinese culture and practice cultural self-confidence.

About the author: (Zhang Yiyi, initiator of the Declaration on Rural Revitalization, famous young writer and cultural critic in China, senior cultural tourism expert)