Li He: The "obsession" and "pure self-operation" model that go directly to the user's mind lead the new trend of the industry to find business opportunities to create value for customers in the crisis

In 2004, when Li He was 18 years old, he took a decoration order for 36,000 yuan.

Eight years later, he engaged in sand and gravel and other building materials annual sales of up to 70 million yuan.

During this period, Li He experienced nearly 500,000 yuan of decoration advances, and his life was ups and downs from scratch.

From a "whitewashed" apprentice all the way to today, Li He said that he relies on a calm attitude of not being alarmed and self-innovation of continuous learning.

The COVID-19 epidemic in early 2020 has brought different degrees of impact to various industries.

Li He believes that the urban development plan of Changchun's "one-hour economic circle" will bring benefits to the steady growth of the decoration market demand.

"In recent years, the decoration industry has been chaotic, and the industry disease of asymmetry between consumer prices and consumer experience has made consumers confused. In order to reverse the reputation of the industry, reshape the image of the industry, and purify the stains of the industry, the big housekeeper decoration strives to improve service innovation and quality, and become an ecological decoration platform leading the fashion of the decoration industry in Jilin Province. This is Li He's original intention to transform the decoration of the big housekeeper during the epidemic prevention and control period.

According to Li He, there are more than 100 registered designers on the big butler platform, and the proportion of personnel with middle and senior titles is higher than 30%. In order to match the needs of business growth, more than 500 project managers have been recruited. In the provincial business market, the total number of houses installed by the big housekeeper decoration currently reaches more than 1,000.

In view of the segmentation needs of the local decoration market, the company launched the "three lines of parallel, compliance and reasonable" business policy. Among them, the main decoration business includes "Family Practical Package Series, Art Villa Quality Enjoyment Series and Tooling Universal Creative Series".

At present, these products launched by Dajia Decoration have completed the preliminary business accumulation and word-of-mouth construction, and have reached strategic cooperation with many local and foreign strength housing enterprises such as Vanke, Guoxin, Poly, and Greenland.

With the "pure self-operation" model, it challenges the "subcontracting and cutting" behavior that is rampant in the industry, which is a key action of the big housekeeper decoration to promote the standardized development of the industry.

"Only by truly taking the interests of consumers as the premise and providing consumers with personalized and customized exclusive quality and services can we win trust, win word of mouth, and win the future." Li He believes that the establishment of self-controlled services and teams is a fundamental measure to fundamentally change the shady phenomenon of the industry. For example, from the management of personnel, the construction quality has reached the goal of standardized management, standardized inspection and standardized review. Big Butler Decoration firmly believes that in order to achieve sunshine consumption, it is necessary to subvert the integrated and menu-based low-quality routine decoration.

Today's big housekeeper decoration has been able to provide strong supply chain services for the majority of foremen, designers and other industry operators in the decoration industry, providing customers with one-stop hardcover delivery and bag check-in services.

The perfection and excellence of front-end services is only the starting point of the service chain of the big butler, and the "perfect life home" provided by the big butler for customers is a free space without decoration worries.

Li He said that allowing customers to restore the sense of trust in the industry and establish a long-term and stable pre-sale, sale and after-sales hosting and decoration relationship is the pursuit of the big housekeeper decoration platform. The decoration of the big housekeeper to the customer is not simply a residence, but also a comfortable life and soul of the harbor.

"A road, at the beginning, does not ask about the return date; a responsibility, bearing it, it is no longer perfunctory." Big housekeeper decoration, to do the real industry dark horse, no routine, reliable. Lead the trend, focus on creativity, enjoy quality, and achieve classics. Li He revealed that leading the big housekeeper to develop into a listed company is his recent vision.

Source: China Merchant Magazine Author: Li Yu