Text/Li Guangdou
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2020 is hard to say, and everyone has not had an easy time. The key word for 2021 rated by netizens is a happy word composed of 4 bitterness, all beings are bitter, but bitter and willing. The world has slowed down in 2020.
There is a Western proverb that says, if we go too fast, please stop and let the soul follow.
How fast have we ever walked? China's economic growth rate has been at the forefront of the world for 40 consecutive years, doubling every 8 years, far exceeding the average growth rate of world economic growth. China's GDP was 367.9 billion in 1978 and exceeded 1 trillion in 1986. In the second millennium AD, China's GDP surpassed that of Italy, reaching 10 trillion yuan, ranking sixth in the world. In 2007, China's GDP surpassed that of Germany, ranking third in the world. In 2010, China's economic growth surpassed that of Japan, ranking second in the world. In 2018, China's GDP exceeded 90 trillion yuan, and the per capita gross national income was 9732 US dollars. In 2019 Chinese average gross national income has exceeded US$10,000, higher than that of middle-income countries in the world.
Asymptomatic infected people in Dalian are examined in the isolation ward
The world faces enormous challenges in 2020. Zara closed 1200 stores around the world, Starbucks closed 400 stores, the United Kingdom Victoria's Secret bankruptcy, the United States Coca-Cola global layoffs, Zhaopin recruitment data shows that in 2020, there are many companies that can not pay employees normal wages, 8.74 million college graduates in 2020, 3.41 million graduate students, accounting for nearly 40% of graduate schools. But 2020 is difficult to come, people are also surviving, the house is still rising in price, the enthusiasm of rich people to buy a big house is higher, the luxury cars in the north, Shanghai and Guangzhou are sold out, and the women's favorite bags have risen all the way, Chanel's classic CF has risen by up to 25%, and the liquor that men love to drink is not only the stock price rise, but the product itself is also rising.
In 2020, many people have figured it out, from the supply side to the demand side, the consumption of the Chinese people has exploded with huge energy. From 2020 to 2021 rats to cattle come. 2021 is the Year of the Ox in the Chinese lunar calendar, and China Post has specially launched the Year of the Ox Zodiac Stamp with the theme of striving to be strong and the Year of the Ox. We can offer all our best wishes for 2021. Licking the calves is deep, there is great achievement, the bull is soaring, and the situation is turned around.
According to the survey statistics of the United Nations Industrial Development Organization, China is the world's most complete manufacturing country with the most complete industrial categories, and among the more than 500 major industrial products in the world, China has more than 220 kinds of industrial products and ranks first in the world.
In 2020 Chinese worked hard and overcame one difficulty after another. Among the top ten hot words in 2020 rated by many media, there is the word hitter. This is a passage that has gone viral on the Internet. The detector kept ringing when I went through the security check, and the sister of the security check asked me to take everything out and check it, or did I keep thinking and then he asked me what to do? I said part-time, he said good fellow, no wonder the iron will was detected. Good morning workers, workers get up early and greedy, take limited wages, and pay unlimited efforts. Although the work is very hard, but the unity of purpose, the mutual encouragement of the steely will of the workers on the Internet will become a torrent and become a symbol of the spirit of the times.
In 2021, China will create a new development pattern Chinese enterprises should give full play to the self-circulation of The Chinese economy, and in 2021, China's economy will usher in a digital and intelligent transformation.
The first is the transformation of lifestyle, the second is the transformation of digitalization, and the third is the replacement of intelligent robots. Scientists and futurists predict that by 2035, 80 percent of the world's restaurants, 75 percent of retail and 59 percent of entertainment service workers will be replaced by robots. The people's yearning for a better life, the goal we strive for, and science and technology make life more convenient and make people's lives better. The purpose of life is to enhance the life of all mankind, the meaning of life is to create concrete life in the universe, and China's growth will usher in new opportunities for development. China has a vast territory, with 4 municipalities directly under the central government, 28 provincial-level administrative divisions, 2 special administrative regions, 333 prefecture-level administrative divisions, 2844 county-level administrative divisions, and nearly 40,000 towns, which is a typical pyramid-type market. There are huge business opportunities for small-town youth and the market outside the fifth ring road. The digital economy will bring huge development opportunities for China, the city depreciates arable land, the tractor depreciates the cow, the car depreciates the horse, and the virtual space depreciates the physical space, and the Internet will bring a new wave of wealth, so that the real economy will usher in a new economic development measurement opportunity. While the traffic economy and digital economy will become the leaders of development, a huge change in 2020, live streaming with goods has become a new sales channel, and the head of Internet celebrities has a profit of more than 60% of listed companies in a year. In 20201, live streaming will be more standardized and will usher in more supervision. From the past three generations of a shop to the current internet celebrity live broadcast room, the younger generation has become the driving force for new wealth creation.
In the new era of wealth, for young people, it is necessary to earn money, but also to learn the preservation and appreciation of property, and use the power of capital to enlarge wealth. If a person only wants to buy luxury goods, buy cars, buy bags, you are just a pure consumer, and if you go to business school to start a business, equity investment to buy a house, or even a long-term marriage, it is a huge investment in life. You have 10,000 yuan, if your money is just thinking about the existence of the bank to eat interest, you may not be able to run CPI and PPI, but if you learn to invest to start a business, to meet a great era, you may become a new generation of entrepreneurs.
The so-called innovative business model, for entrepreneurs, must learn to expand new business models. Economists love to tell stories about selling water in remote mountain villages. Xiao A only thought of one monk carrying water to drink, two monks carrying water to drink, and finally he was old and frail, and there was no business. And Xiao B thought of building a pipe from the mountain spring to the village in the village, directing the water directly into the village pool and turning it into tap water to sell. So he signed a contract with the village chief, although the final funds faced bankruptcy, but used financing to sell shares, obtain the monopoly rights of each village, established the entire rural water supply network, and finally became a listed company. Everyone knows that Edison invented the electric light, but many people don't know that there is a great scientist behind Edison, Tesla is not the Tesla we are now Tesla, Elon Musk's Tesla is a tribute to Edison's engineer Tesla. But Tesla just wanted to make an electric light, and Edison built a power supply network, so Edison finally succeeded, became a rich man, and founded his Edison Power Company, which also became the predecessor of General Electric.
Why can Apple become a big winner in the era of intelligence? Because it's not just about selling phones, it's creating a whole new ecosystem by beating Motorola, and Tesla is still an innovative technology complex, and he wants to build a commercial system that uses his charging pile to beat the traditional gas station business system. In 2020, Tesla not only launched rockets, but also began to sell insurance.
The wealth opportunity of the second half of the Internet.
The opportunities for innovation and wealth transformation are all time and space, full process and all scenarios. In the traditional economic era, when your self-employed shop and the door is locked, your business is over. However, in the Internet age, the store is 7× 24 hours, and the whole scene runs. Therefore, new capital is from traffic to lust traffic, from land to virtual time and space, from demographic dividend to innovation integration. The traditional economy is the flow of people and property, while the Internet era is the flow of information wisdom and social networking, from niche brands to private customization, to social e-commerce, the future economy is the three-body integration of product producers, sellers and consumers. The IP economy will bring tremendous energy.
The new trend of the economy in 2021 is the rejuvenation of brands, the invisibility of assets, the resourceization of customers and the multidimensionalization of competition. In 2021, we must learn to survive counter-cyclically and achieve reverse growth. Remember Buffett's famous saying, when others are greedy, fear when others are afraid, greed when others are afraid, how to innovate and invent new products, we must create new needs, breed new species.
Starbucks reinvented coffee, Apple reinvented the phone. A young entrepreneur said that Chu Orange introduced the navel oranges from Gannan to Yunnan and achieved great success. Now he himself is making an innovation, grafting oranges and oranges together, new species gathered into both the rich nutrition of oranges, and the fruit of oranges to eat, and the new marketing is from planting grass to directly pulling grass, so that consumers can leave a brand impression from the previous advertising, to buy directly online. The new scenario is the new retail yard, and the traffic economy is the transformation of digitalization, so that your enterprise can achieve traffic in the private domain.
The global economy is facing big challenges in 2020, but there are also people whose wealth has soared, such as Google, Facebook, Twitter and Amazon. And how to improve your online survivability? The challenge for each of us in 2021 is that if your job can be delivered online, you can complete the work without leaving your home, and even realize the transaction. Congratulations. You also have greater chances of wealth. The 4G era has brought live short video mobile payment, is Didi Taxi hungry? Bring new retail, and what new business opportunities will five g bring? The Internet of Everything, driverless, telemedicine, distance learning, new home theaters, virtual social networking, will create incomparable wealth opportunities.
2021 will be an opportunity for new business developments. Manufacturing, retail, energy, Internet, internationalization, urbanization, China will usher in a wave of new waves of wealth, new energy, new resources, new consumption. If we look at the new energy vehicles running all over the street, we will know that even the automobile market will usher in a century-old change, the rise of new car-making forces, and all this from the former coal boss to the current water boss, from the previous gasoline car, diesel car to the current electric car, new wealth opportunities emerge in an endless stream. The new wealth revolution is the revolution of the virtual economy, from offline real estate to online entrance traffic, digital currency will also bring new wealth opportunities. Bitcoin was only $7,000 in 2018, and has now risen to $27,000. China will become the most widely used country in the world for digital currency. 2021 is also the first year of China's anti-monopoly, the momentum of disorderly expansion of Internet giants will be curbed, just like the media comments, Internet giants that master massive data advanced algorithms should have more responsibilities, more pursuits, and more deeds in scientific and technological innovation. Don't just worry about a few bundles of cabbage, a few pounds of fruit flow, the sea of stars of scientific and technological innovation, the infinite possibilities of the future are actually more exciting.
The so-called business model, businesses and other organizations are interconnected and rely on the way to survive. The government advocates serving the people, the reason for the survival of enterprises is to create value for customers, and enterprises that are not profitable can also be listed, some are not in a hurry to make money, and some are disdainful of making money immediately. Enterprises can not make money right away, but they must have their own profit model, and great companies have pursuits that go beyond profits. JD.com lost money for 12 consecutive years in 2005 and only began to make a profit in 2017, but his dream is to build its own logistics and build a cold chain throughout China, so although it has been financing, the company has been growing. Zhang Yiming, a software major from Nankai University, founded today's headlines, and its profit model is to run in front of readers, unique algorithms, from the original readers to choose news to push news, not to produce content only to do content porters, but also to create such a business miracle as Douyin jitter. The essence of the new economy is the creative economy, and former US Secretary of State Henry Kissinger once said that whoever controls oil controls all countries. But Ren Zhengfei told us that the oil in the brain is the most valuable, and for the new economy, it is necessary to be good at excavating the oil in people's brains.
In 2021, China will usher in a new generation of markets, the current population of the post-80s is 228 million, the population of the post-90s is 174 million, the population of the post-00s is 147 million, and the sum of China's post-80s and post-90s has reached 549 million. It is promoting the wave of rejuvenation of the brand, from tall to cute.
Strategy sanctification, brand storytelling, product mysticism, marketing organization, communication socialization, and entrepreneurIAL IP are the new choices faced by Chinese enterprises in 2021.
Hard work pays off. In 2021, China's community businesses still have a lot to do, and the small and medium-sized merchants who are overwhelmed will usher in opportunities for respite and development. For Chinese enterprises, in 2021, they must be good at manufacturing new varieties and breeding new species, from user-generated content UGC to user-generated brand UGC. Even small individuals have their own brands, and internal circulation and domestic in-depth tourism will make new tourism a development trend. Some foreign companies have even expanded their aimless tourism, cruise ships depart from the home port, do not reach any destination, drift on the sea, and finally return to the home port. The plane also takes off from the local airport, travels in the sky, and then returns to the local airport, life lies in movement, and experience lies in the process.
In 2021, the market prospects are unlimited, and the rice bowl should be held in their own hands, whether it is raising pigs, growing vegetables, or grain and agriculture, there are huge development prospects. From cultural self-confidence to brand confidence, Chang'e has dug up soil from the moon and brought it back to China, and the national dynasty wind is also unstoppable, the real estate industry is still a pillar industry, and there are still huge prospects in the future wave of urbanization development. The Year of the Ox in the lunar calendar makes people look forward to China's capital market in 2021. In the face of 2021, let us make new wishes for the New Year together, and in 2021, we hope that the soldiers will come to block, the water will come to cover, and the new crown vaccine will come as promised. In 2021, let the faster, higher and stronger Olympic flag fly high.
In 2021, China will take the lead in ushering in the first year of 5G application, scientific and technological innovation is the right time, steady progress, China will become a new growth pole of the world economy.
The world treats me with sickness, but I respond with tenderness.
In 2021, we look forward to opening another new chapter of a golden 10 years.
(Some of the pictures are from the Internet, the copyright belongs to the original author)