Li Guangdou, a well-known brand strategy expert and brand consultant of CCTV. (Courtesy of me)
Yangtze River Daily on April 23, Beijing Electric Brand Alliance think tank deputy secretary-general, CCTV brand consultant Li Guangdou said in an exclusive interview with the Yangtze River Daily reporter on April 23: Wuhan's eye-catching economic data in the first quarter shows that the speed of economic revitalization in Wuhan after the epidemic is beyond people's imagination, and it is a vivid example of China's economic growth resilience.
Li Guangdou paid attention to the gratifying momentum of The rebound in consumption in Wuhan. He said: "Since the 'unsealing' in April last year, I have felt that the momentum of Wuhan's unity and catching up has continued to this day, and the service industry, modern manufacturing and high-tech manufacturing have released huge energy, and the recovery of the economy after the epidemic is very fast." Wuhan's service industry has always been relatively developed, and ushered in a period of strategic opportunities for double circulation; Wuhan has a strong manufacturing foundation, with a number of world-leading manufacturing industries such as optical fiber and cable, automobile manufacturing; Wuhan is a gathering place for national universities and scientific research forces, I see that Beidou-related industries are rising, and the momentum of digital economic transformation is gratifying. ”
As a well-known brand strategy expert, Li Guangdou serves as a brand consultant for many well-known domestic enterprises. In August last year, the 14th China Brand Festival Annual Conference co-sponsored by the Wuhan Municipal Party Committee and the Wuhan Municipal Government and the Brand Alliance opened in Wuhan, which was the first large-scale traveling exhibition event introduced after the restart of Wuhan. At the meeting, Li Guangdou put forward a new city brand slogan for Wuhan: "Hero City, Jianghu Love, Fireworks." He hopes to let more people feel the new urban spirit and temperament of Wuhan.
Li Guangdou said that post-epidemic economics should pay more attention to the construction of counter-cyclical and anti-growth strategic capabilities. The deferred effect of the new crown epidemic is huge and far-reaching, and there will be great changes in life, entertainment, production, marketing, communication, service, management and other ways. The post-pandemic era will accelerate the second half of the Internet business revolution, with the rise of contactless commerce and the isolated economy. Wuhan should firmly grasp the comprehensive advantages and transform the rise of the brand into a commercialized and symbolic cognitive advantage.
To his delight, he saw that a number of local brands were on the rise in Wuhan. The listing of the "cloud ringing bell" of the good shop, the local consumption awareness of consumers is increasing, the domestic tide brand is rising, in addition, Optics Valley, Wuhan Development Zone also have many manufacturing and high-tech industry brands are rising.
He believes that the City of Shouyi, Optics Valley, Chegu, Wuhan University, Huake, Dongfeng Motor, Chuhe Han Street, World Health Expo... These are the city brand symbols of Wuhan. Wuhan is a city with a very complete range of categories, it is not only an important industrial town, but also a highland of commercial logistics and service industries, and a number of emerging industries and brands are rising in Wuhan.
Li Guangdou said that Wuhan's nine provinces have passed through the qu, the transportation location, and the advantages of science and education are remarkable, and the rapid economic development in recent years has laid a solid foundation for the rapid development of Wuhan after the epidemic. In the new pattern of "internal circulation", it is necessary to vigorously develop the local economy, and Wuhan should better retain talents and incubate more local brands.
Li Guangdou wishes that Wuhan will become the source of domestic tide brands and a treasure trove of Chinese brands.
(Yangtze River Daily reporter in Beijing Ke Li)
【Editor: Ding Fei】
![Brand Power Forum Li Guangdou Keynote Speech: Brand Innovation in the New Economic Era[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)