In the price range of 100,000-150,000 yuan, there are many vehicles for consumers to choose from. Young people who like sports may choose Civic, Golf, Lynk & Co 03 and Onksela, etc.; middle-aged people who have space requirements may choose SUVs such as Haval H6, Changan CS75plus, etc.; drivers who want to run operations may choose Corolla, Xuanyi or Qin Plus dm-i. Of course, there is also a group of people who will choose BYD Dolphin, Xiaopeng p5, Volkswagen id.4 series and so on. You may say that the Xiaopeng p5 and Volkswagen id. series are more than 150,000, but what you don't know is that people who are willing to buy new energy vehicles often don't get stuck in the budget. In other words, their purchasing power is not comparable to that of the traditional fuel vehicle buying group.
Of course, there is another group that will give priority to the Wuling Hongguang miniev macaron version and the Euler cat series, and this group is a group of women with explosive consumption power. Women's consumption power is more and more concerned by various brands, and even some marketing agencies have made a picture of the consumer contempt chain in the field of e-commerce, and women's consumption power is a god-like existence at the top of the consumption pyramid.
In order to better obtain the favor of female consumers and serve female consumers, Euler Automobile focuses on female consumer car scenes and creates one excellent product after another for female consumers, and Euler Good Cat is one of them.
In order to meet the needs of different consumers, Euler Good Cat also launched the Euler Good Cat Gt Mulan Edition, and on October 31, it was listed regionally in Shanghai, and the national unified guidance price after subsidies was from 135,000 yuan. The listing test drive meeting is also full of highlights, not only the theme is set as an extremely bold and easily misread "elopement trip", and the layout of the scene also jumps out of the serious and dull style of the traditional listing conference. A group of people on the lawn, or sitting in travel chairs, or half-reclining on a napkin with pillows, basking in the warm afternoon sun, with tents, locomotives and nature in their eyes. Away from the "steel jungle" of the city and the busy streets, quietly enjoy the "elopement trip" with Euler's good cat gt Mulan version.
Why is it called "gt Mulan Edition"?
Gt is not difficult to understand, it is more sporty than conventional models. The first is the visual sense of sportiness, Euler Good Cat gt Mulan Edition in terms of appearance compared to conventional models to increase the body bottom of the all-round wrapped imitation carbon fiber motion surround, inverted "l" type imitation fang design of the front brake disc cooling air intake, red calipers, contrast design cat's claw wheels and small tail fins, all make the entire vehicle look wild. In terms of interior, the red/black contrast design and immersive cockpit also give a full sense of sport.
The second is the sense of sportiness in power and chassis tuning. In terms of power, Euler good cat gt Mulan version is more aggressive, the sport mode activates the ora-launch + catapult start function, the maximum torque can reach 250n·m in an instant, making the 0-50km/h acceleration time only 3.4s, 0-100km/h as long as 6.9s. Although the cruising range has dropped from the original 500km to 480km, many people will not care about the 20km cruising range for faster acceleration time. In order to match the driving sports experience brought about by the improvement of acceleration performance, the chassis is more obvious than the suppression of roll when cornering compared to the Euler Good Cat model, making it more convenient for consumers who pursue speed and passion.
Called "Mulan version" is actually not difficult to understand, in the era of Mulan, the woman was a soft and weak delicate image, and Mulan broke the routine for her father to join the army, became the heroine in everyone's mind, she is not only brave, confident, but also more unique. Time has passed, if you compare the car circle that attaches importance to the female market to the era when Mulan lived, Euler Good Cat gt Mulan Version is undoubtedly the Mulan of today's car circle, which is different from other models on the basis of retaining female characteristics, adding a bit of wildness, a point of coolness and uniqueness.
Why is it called an "elopement trip"?
In fact, the theme of "elopement trip" is really bold, and it is also easy to be ambiguous. But after a day of test driving, you'll find that the theme is very relevant. People who dare to elope are people with their own ideas that are not in line with the crowd, and the unique shape and performance of euler's good cat gt Mulan version are also in line with the taste of this group of people; people who dare to elope must have extreme trust in the elopement object, this person can give her enough security, can make her feel intimate, can make her happy, understand that she also loves her more.
Euler Good Cat Gt Mulan Edition is such a character, in terms of security: whether it is active safety or passive safety, Euler Good Cat Gt Mulan Edition performed very well. ora-care cat guard intelligent guard, based on the lemon platform and coffee intelligent ecology under the high standard pure electric architecture design, for electrical safety and passive safety from the vehicle design, mechanical protection, point and surface protection, software intelligent response strategy and other aspects of the comprehensive optimization, combined with ora-pilot safety full-time intelligent protection efficient active safety system, so that the vehicle safety further, wild driving at the same time to give a full range of exquisite protection.
ora-care electrical safety has 416 vehicle electrical safety protection designs, strict testing and verification of all-scenario working conditions, full-time protection of vehicle electricity safety; full-dimensional ecological heat management system based on three-electric high-efficiency constant temperature liquid cooling system, efficient integrated battery pack and electric drive module, ags intelligent active intake grille, through active/passive constant temperature control technology, waste heat reuse, frequency conversion and over-modulation applications and other technologies, expand the source to reduce consumption, improve safety and also improve the vehicle endurance experience.
Ora-care Bee Cloud Battery Doctor conducts full-life cycle battery status monitoring through the Internet of Vehicles cloud platform, and triggers different response warnings according to the alarm level when there is an abnormality, reducing or avoiding security risks.
ora-care passive safety using ironbone ultra-high-strength steel body skeleton structure, a column, b-pillar, threshold and other key parts of the use of tensile strength of up to 1520mpa of ultra-high-strength thermoformed steel, collision can effectively reduce cockpit deformation, protect the safety of drivers and passengers, can effectively protect the personal safety of drivers and passengers in various accident situations.
That is to say, whether it is to prevent driving danger or battery safety, Euler Good Cat Gt Mulan Edition has made you safe enough, even if there is a collision hazard, the ultra-high-strength safety body will also ensure the safety of the drivers and passengers in the cockpit.
Euler Good Cat Gt Mulan Edition targets the pain points of women's cars, such as easy fatigue and insecurity when driving long distances, and is equipped with intelligent driving assistance system functions including but not limited to intelligent cruise assistance system (acc+atc+ica+tja+iacc), intelligent lane keeping system (lka+lck+elk) and smart dodge (ie). In response to the problem of female users parking difficulties, Euler Good Cat Gt Mulan Edition provides a variety of parking assistance functions, including but not limited to AI automatic parking, AI point-to-point memory parking, mobile phone remote control one-key parking, 360 ° panoramic fusion image and trajectory reversing, etc., as if the co-pilot is sitting on an old driver. In other aspects, there are green zero-sense healthy and environmentally friendly interiors, cockpit smart cleaning systems and one-key private mode, etc., so that the vehicle becomes an individual's private space and enjoys a person's unique time.
Finally, the Euler Good Cat gt Mulan Edition, which was born under the coffee intelligent car control system, also provides consumers with a highly playable intelligent car machine system, face/voiceprint and intelligent speech recognition system, as well as support for the whole life cycle of ota upgrades, so that consumers' cars are more interesting, convenient, and always up-to-date.
I think this is the understanding of the Euler Good Cat gt Mulan Edition for the "elopement journey": through the product to solve the female consumer's car pain points, and to meet the psychological demands of the car process, in order to let consumers get emotional resonance.
Euler, a car brand focused on the female consumer market, has identified the core demands of the segment and designed products for it. The launch of euler good cat gt Mulan edition is to further meet the needs of independent, confident and brave female groups. Only enterprises and products that value consumers can gain consumer recognition and support, right?