Haiken Wagyu launched a cold and fresh meat gnocchi set
72 hours fresh cold chain delivery to home
■ Reporter Lu Yanan
Recently, Haiken Wagyu Biotechnology Co., Ltd. (hereinafter referred to as "Haiken Wagyu Company") launched the Wagyu Beef Cold Fresh Meat Group Package to burst the WeChat circle of friends, and many "foodies" joined the "Haiken Wagyu Beef Sharing Group" by scanning the code to book solitaire, and completed the first round of single group purchase in only 24 hours.
"We specialize in delivering 72 hours from the ranch to the table, and the wagyu beef is freshly slaughtered and compressed, ensuring that consumers can eat fresh and safe wagyu beef." The day after completing the first round of spelling, Li Yishu, general manager of Haiken Wagyu Beef Company, came to wenru ranch, the company's standardized Wagyu cattle breeding farm, to select Wagyu cattle and arrange slaughter. He told reporters that the cold fresh meat products launched this time are selected from Japanese Wagyu beef with pure blood raised on the ranch, whose meat is tender and smooth, and the fat distribution is evenly distributed in the form of rich snowflakes, which is a good product among beef cattle.
Wagyu cattle breeding base.
It is understood that the net weight of a piece of Japanese beef is about 460-500 pounds, and after the sum of the beef pounds booked by the consumer solitaire reaches the weight, it is recorded as a successful spelling. The company immediately arranged slaughtering, acid drainage, splitting, and then invited experts to rate the beef grade on the spot, and then priced according to the level of beef, a1, a2, a3 level of the price ranged from 100-150 yuan / kg, and the customer who placed the order could also get a random selection of wagyu beef parts such as tripe, beef louver, beef bone, beef liver and so on.
Sea reclamation and cattle.
"I used to eat vacuum frozen products from Haiken Wagyu beef and felt that the taste was very good, but this time I saw fresh Wagyu beef, so I quickly booked 5 pounds to share with my family." Hou Chen, an employee of Haiken Grass and Livestock Technology Company, received a 3-grade Haiken Wagyu beef delivered by cold chain to home on the third day, and couldn't help but praise after cooking and tasting: "The taste is juicy and tender, the milk is overflowing, it is so delicious!" ”
"This year," Wagyu sales will develop in the direction of cold and fresh meat products, through the formation of WeChat group purchase single group, regularly open splicing solitaire activities." It will also promote the model of 'pre-sale + distribution' of community group buying, with excellent quality and reasonable price, so that Haiken Wagyu products can enter the homes of ordinary people and enrich the 'meat basket' of citizens. Li Yishu said that at present, the company's ranch is promoting the upgrading of breeding cattle, and more than 400 Wagyu cattle are in the fattening stage, and it is expected to produce 600 purebred black Wagyu cattle next year.
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Edit | Liang Ning
Responsible Editor | Wu Qirong
The duty director | Ni Dexin