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The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

author:Farm library
The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar
The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

This is the 2373rd film per day of the library

Adhering to the principle of not going out if there is still a bite to eat, these days at home rummaging through the boxes and cabinets to find inventory, accidentally found a big white rabbit milk candy in the corner.

At the moment of entrance, the mood that was depressed because the house was too long was actually comforted.

When I was a child, people who loved to eat the great white rabbit, when they grew up, where they saw the red, blue and white sugar paper, their eyes could not help but stop for a second.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

Are you the same?

But did you know that this milk candy that we went from snacks to big milk candies actually has an unusual past.

In 1972, it was given as a "national gift" to FORMER US President Richard Nixon, who had visited China.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

The story begins in January of that year.

In January 1972, the U.S. advance team, led by Brigadier General Haig, came to China in preparation for the subsequent presidential visit to China.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

Hague was then the U.S. President's Deputy National Security Adviser

However, because of the long-term estrangement between the two countries, Haig and his party were not warmly received in Shanghai, and the whole exchange atmosphere was frozen.

Therefore, how to resolve the misunderstanding of the US side has become a difficult problem.

At this time, the receptionist was pleasantly surprised to find that there was not much milk candy prepared for the visitors in the hotel.

It shows that they love our milk candy!

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

Therefore, the chairman decided at that time to give 10 pounds of candy to every American who visited China!

The order was given in the middle of the night, so the workers of the candy factory were urgently summoned and stayed up all night to make milk candy to be delivered the next day.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

Ms. Lu Xiuqin, a sugar-packing worker who won the Shanghai Model Labor Model that year, still remembers this memory:

"At that time, the great white rabbit asked to be soft, and it had to melt away immediately when it was eaten in the mouth."

That day, the batch of candies was a great achievement, carrying our friendly wishes, and was given to american friends who came.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

In interviews many years later, Haig praised them:

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

"I really liked the delicious Chinese candy and came back with a big bag to distribute to the White House staff."

A month later, Nixon officially visited China, and the great white rabbit milk candy was sent to his hand as a "national gift".

It lived up to expectations and became a hot seller sold out at Easter in the United States that year, and has since become famous overseas.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

In addition to making US President Richard Nixon love it, it was also given to the soviet leaders, which can be said to be the "national brand" at that time to support the façade of China's agricultural and sideline products.

Unexpectedly, the great white rabbit, which we regard as a symbol of childhood, has such a special identity.

Speaking of this, I have to mention the birth of the great white rabbit -

130 seconds to reveal the "Past and Present Life" of the Great White Rabbit Milk Candy

As a representative of China's first generation of domestic candies, the great white rabbit milk candy was "born" in Shanghai in the 1950s.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

It was inspired by a British milk candy that swept the beaches in 1943.

Feng Boyong, the owner of the candy factory, spent more than half a year using ingredients such as "liquid glucose, white sugar, milk powder" to imitate a domestic milk candy.

It is also the predecessor of the great white rabbit - abc Mickey Mouse candy.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

After the founding of New China and public-private partnership, "Abc Candy Factory" was renamed "Aimin Candy Factory".

The image of milk candy was also changed to a pure white white rabbit, and it entered the national home with a new image.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

It's just that in that era of planned economy, eating sugar was still a luxury for everyone.

At that time, aimin candy factory only had one production line, so the opportunity to eat the "noble of sugar" white rabbit was even more rare.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

Every festival, especially the most grand Spring Festival in Chinese, you can always see the scene of people buying a big white rabbit.

Needless to say, the customers in front of the candy cabinet are lined up on three floors and three floors outside, and even bicycles have to be parked in the middle of the road.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

Because the supply is really in short supply, merchants should "bundle" the great white rabbit and other sugars and wrap them into "assorted candies";

And such a bag of assorted candy is taken home, and the child always snatches up the white rabbit first.

And the sweet and sweet white rabbit, because of its beautiful meaning, has become a hot commodity for wedding candy-

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

In the list of candy, as long as you write the great white rabbit, you will not worry about selling;

As long as a sign is set up at the entrance of the store, write "The store has a big white rabbit with joy candy", and the three words of "big white rabbit" should be capitalized and bolded.

There is no need to worry about customers.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

At the time when milk was scarce, there was a legend that "7 great white rabbits are equal to a glass of milk".

Parents will soak candy in water to supplement their children's nutrition when there is no milk.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

Introduction to the "Great White Rabbit Milk Candy" at that time

Therefore, individual dealers often have to rack their brains in order to get a few boxes of big white rabbits;

Foreign dealers have specially run to Shanghai to buy goods.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

Not only are they intoxicated with the sweetness wrapped in glutinous rice paper, but people also have a fondness for the outermost layer of sugar paper.

There are collectors who specialize in collecting white rabbit sugar paper of various ages,

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

There are propaganda committee members in charge of the blackboard newspaper, who carefully treasure them as reference patterns.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

The goods number on the sugar paper can also become a game of relative size for naughty boys;

Girls, on the other hand, prefer to spread out the sugar paper and fold it into "dancing candy men" wearing beautiful dresses.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

The love for the great white rabbit exists in the childhood memories of generations of Chinese.

Now, because of the industrialized assembly line production, it will no longer be out of stock, but it is still the favorite of many people.

Even as a leader of the domestic veterans, it has also entered the international market and exported to nearly 40 countries around the world, which is loved by the people of all countries.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

In a foreign country, it is a beautiful landscape of the local Chinese street, and it is also a comfort for overseas Chinese to resolve their homesickness.

In the eyes of foreigners, it is also one of the most representative brands in China.

An ice cream shop in Los Angeles, selling white rabbit milk candy flavored ice cream is popular ins, conquering the taste buds of Americans,

It is said that each ice cream contains 1.3 milk candies...

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

In recent years, in China, it has not stuck to the tradition of flying cross-border joint names.

There is milk, milk tea, ice cream, coffee, towel roll cake that can be eaten;

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

There are also lipsticks, perfumes, clothes, bags, pop-up shops that cannot be eaten in various major shopping malls...

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

No matter how brain-opening the cross-border span is, or it is popular with the public, seconds of light are often a thing.

Only because this 60 years of childhood taste is the common taste bud memory of generations, and it is also an important trace in the lives of some people.

Singer Wei Chen once talked about his first love in the show:

She likes to eat white rabbit milk candy, so every day before going to school, she will secretly put one in her pencil case.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

Actors Zhang Guoqiang and Zhang Yi also had a relationship with the Great White Rabbit when filming "Soldier Assault".

Acting in the clip of Shi Jin's retirement, Zhang Guoqiang, who was too deep into the play, suddenly took out two large white rabbit milk candies from his pocket, one stuffed into his own mouth, and one stuffed into Zhang Yi's mouth.

Later, the crying scene between the two became a classic clip in the play, and when asked why this move was made, Zhang Guoqiang said:

"I was also uncomfortable watching Zhang Yi, who just had two pieces of sugar in his pants pocket and wanted to give him some sweetness."

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

From Weibo @ Eight Group Rabbit District Leader

There are many more such stories...

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

From Weibo @oaixeh

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

From Weibo @ Pretty Tiger Knock Knock

It's like a child falling, always hoping that the adults will coax,

When they grow up, the "big children" have been wronged in life and always want to find some sweetness for themselves.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

For those who love it, the great white rabbit is more than just a milk candy,

It's more like a comfort that comes from a childhood.

When we eat it in our mouths, we are nostalgic for our childhood, for the times that we can't go back to, for the things that have gone far and gone.

What comforts us is not only the sweetness of sugar, but also the sense of intimacy and security that belongs to the past, which is back.

If life is too difficult, why not give yourself a piece of candy.

The past and present life of the "National Milk Candy" Great White Rabbit: What can make you head is not just a piece of sugar

What is your story with Great White Rabbit Milk Candy?