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Cover news reporter Song Xiao Yang Tao photo report
A sentence of "good hi yo", let Yu Zhaohe take another step towards the peak of his life.
More than 30 million fans of the short video platform, an average of more than 100,000 video forwards, audio is used in various scenarios, attracting celebrities or passers-by to co-shoot, imitation. Yu Zhaohe has leapt to become a phenomenon-level "net red" with the image of "superfluous and maomaojie", setting off an unprecedented "good hi oh" whirlwind, so that the entire air of 2019 seems to be filled with a "tu hi" atmosphere of mobile phones.
Signed a media company, placed in the entertainment industry assembly line, his stage is no longer limited to online, variety shows, film and television dramas, offline advertising industry chain began to flourish.
Out of Yunguichuan, to the development of the north, Shanghai and Guangzhou, from Internet celebrities to artists, Yu Zhaohe has ushered in a period of butterfly change. He is clear about where he is: in the internet age, the appeal is fleeting, and users are becoming more and more demanding of content. Yu Zhaohe is learning to perform and strives to do a good job in content output. He felt that no matter how hot he was, he was still "grassroots".
Yu Zhaohe felt that "Mao MaoJie" was just a role he played. (This image was provided by the interviewee)
"Redundant and Mao MaoJie" is just a character
Yu Zhaohe was born in 1992 in Guiyang, Guizhou, a standard science and engineering male majoring in architecture at a university in southwest China.
The reputation of "Redundant and Mao MaoJie" overshadowed Yu Zhao and this real name. If he is not in the era of online short video popularity, he should become a good construction industry or media practitioner.
On October 22, 2018, a short video called "The Difference Between People in the City and Our Bundy" suddenly exploded on the Internet, with slightly exaggerated content, full of jokes, and laughter but not embarrassing at all.
In the video, a female figure wearing an orange-red wig in the vernacular dialect of the southwest region uses an almost crazy way to deduce a certain section in the urban-rural difference sequence pattern, which vividly reflects the difference between culture and concept.
Mao Maojie's actor Yu Zhaohe (This image is provided by the interviewee)
Soon, the video about "Redundant and Mao MaoJie" was frantically forwarded, and on major social platforms, "Good hi, I feel that life has reached a climax, and I feel that life has reached its peak." "It quickly became the talk of netizens, and the memes flew all over the sky, and attracted various remakes and entertainment stars to imitate."
Yu Zhaohe's "Mao Mao Sister" is an ordinary woman wearing a wig and bright lipstick, using "Guipu" mixed with dialect vernacular, using exaggerated techniques to reproduce life scenes such as love, shopping, weight loss to friends party, etc., and reproducing the normal life of women who are mixed with traditional and modern cutting-edge fashion in laughter and anger.
On the crowded subway, in the depressed office building, a trademark red wig and exaggerated laughter, "Mao MaoJie" soothes the young people who are working hard in the city with laughter.
The image of Mao Maojie comes from the women in life and the observation of life, and the female figures such as "Three Sisters" and "Xiao An" that appear in the video can find similar life archetypes. In Yu Zhaohe's view, he is starting from a female perspective and speaking for women in the form of Mao Maojie's dictation or spitting.
Yu Zhaohe, who grew up with his mother, has loved to observe and perform since he was a child. In a video about shopping malls to buy clothes to bargain, the idea comes from the scene of the mother selling clothes in her early years, including "ktv Mai Ba", "girlfriend eating hot pot when losing weight", "mother-in-law and daughter-in-law meet" and many other popular short videos, many of which come from shopping or chatting with friends.
In his fan base, the proportion of female fans is not small, many netizens will smile after watching the video, kind, small vanity, inner drama of Mao Mao sister is not herself?
On January 6, 2020, Yu Zhaohe was on a commercial shoot in Shanghai. After the internet became popular, Yu Zhaohe's career developed from online to offline. Photo: Yang Tao
After "pop-up"
Mao Maojie is on fire, and the number of fans on Yu Zhaohe's short video platform has reached more than 30 million.
Some stars began to send him private messages, some invited him as a guest, some imitated him, Xiao Yang, Huang Xiaoming, Xu Zheng, Huang Qishan, Tang Wei and many other showbiz stars participated in the co-production of videos, many movies will also find him when they are released, and even eat on the street will be recognized by fans.
With the increase in the daily activity of users on short video platforms, "Redundant and Mao MaoJie" has gradually become a "head master" and the best popular anchor.
In 2018, Yu Zhaohe signed a contract with Worry-free Media and had his own agent and creative team. Offline variety shows and commercial shooting continue. Unlike in the past, when he took up his mobile phone alone to shoot, edit and dub, there was a team to do intellectual support, but the final plan and some details were still determined by himself.
January 6, 2020, inside a photo studio in Shanghai's Yangpu District. Yu Zhaohe has been working continuously for more than 6 hours, shooting print advertisements for the Lunar New Year for advertisers, Yu Zhaohe rushed to finish work before the Spring Festival, so as to return to Guizhou to accompany his mother who had not been seen for a long time. Under the flash, the exaggerated hot hairy sister and handsome to redundant frequent switching.
After finishing the shooting, Yu Zhaohe squatted on the ground, holding a mobile phone in one hand and chopsticks in the other hand to eat the takeaway dishes. He picked up a piece and put it in his mouth, complaining to others, "Shanghai is not even spicy here, I obviously ordered spicy." ”
"I'm not a professional actor, so my performances are through my own observations and then I'm acting in front of the camera over and over again." From obscurity to 30 million fans, the short video era has made Yu Zhaohe and made him feel pressured. "I'm just lucky and need to learn and work hard all the time." Perhaps, as he himself said, the opportunity has come, and you must seize it.
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