In the eyes of many young people,
Shanghai's time-honored brands are not only not "old",
And it's very "tide"—
In these stores,
Even the most traditional Chinese dim sum
It's also very different
one
Chinese dim sum can also be served with coffee
On holidays, the Internet celebrity café "Qiao Coffee West Bund Shop" in Xuhui Binjiang Greenland was once again full: young people and the elderly sat at the same table, Chinese dim sum and Western coffee were placed on the same table, on the one hand was the river view, on the other side was the innovative achievement of the old brand - "Qiao Coffee" is the century-old Qiao Jiazhai main "Chinese pastry + Western coffee" cross-border brand.
"Why can't Chinese dim sum go well with coffee?" Shen Yan, deputy general manager of Qiao Coffee, is a post-80s generation and is well aware of young people's preference for coffee, "Traditional Chinese pastries want to establish contact with young people, and there must be scenes suitable for young people." ”
Many people have the impression that Chinese pastries seem to be more compatible with soy milk. If you want to make "Chinese dim sum + Western coffee" not surprising, you must have the right coffee, but also have the right snack. Therefore, Qiao Jiazha has also innovated on Chinese dim sum while carefully selecting the taste of coffee.
One of the best-selling products at Qiao Cafe West Bund is called "Perfect perfection" - 9 kinds of classic Chinese dim sum such as Zhuangyuan Cake, Mung Bean Cake, Lotus Cake, Double Brewed Dumplings, Osmanthus La Cake, And Fin Rice Cake, etc., which are served with coffee and other beverages, just to form afternoon tea. Each type of Chinese dim sum takes the "high value" route, which is not large, exquisite workmanship, and the taste is salty and sweet, cold and hot. Some elderly consumers sighed while eating snacks: "Coffee is good to drink, but the cold cake with it is not accustomed to eating; now with Chinese dim sum, it is more stomach-to-stomach." As a result, Qiao Coffee appeared in other coffee shops rarely seen the picture of "three generations of coffee in the same hall", and the combination of "Chinese dim sum + Western coffee" attracted young people and retained the elderly.
In addition to the inner combination of East and West, the exterior design of Qiao Coffee also subverts people's conservative stereotypes of the old brand: the metallic façade of the West Bund store is integrated with the overall style of Xuhui Riverside, and there are not only viewing seats outside, but also intimately leave room for customers with pets to tie pets; half of the interior is made of wooden structures to make fence-like partitions, alluding to "Qiao Jia Grating", and the other half uses large windows to introduce the river view... Many consumers were reminded by the clerk to find out unexpectedly: this is actually a long-established café.
Innovation from the inside out has made Qiao Jiazha's Chinese dim sum as popular as Western coffee. Shen Yan revealed that the West Bund store can sell more than 600 cups of coffee a day, and the daily turnover can reach up to 28,000 yuan.
two
The French Bread Festival airborne into the Concert Hall
Cheese, oil, bread, meat products, coffee... On the afternoon of May 7, the French Bread Festival Food Market opened at the Shanghai Symphony Concert Hall, adjacent to the Blackstone Apartments. As the new highlight of Xuhui on May 5th Shopping Festival in Shanghai, the three-day market gives citizens and visitors the opportunity to taste a variety of French cuisines.
In France, the la fête du pain (French Bread Festival) is held every year on 16 May, sainthonoré, a week-long festival for all French bakers, during which bakeries throughout the streets of France celebrate together. Bakers from many well-known bakeries make and sell a variety of breads and pastries on the spot, with delicious aromas and exquisite breads, which always attract many local citizens and tourists.
This year's French Bread Festival is not just a one-day Shanghai Bakery Competition, three award-winning bakeries and nine French food companies have parachuted into the Shanghai Symphony Orchestra Concert Hall (No. 1380 Fuxing Middle Road), giving everyone the opportunity to taste the winning items of the competition units and get close to a variety of French cuisine.