There is a big news in the mobile phone circle these two days: Xiaomi has acquired Purple Rice! This is why some people have to ask whether Purple Rice itself is not Xiaomi's supply chain brand? But in fact, before Xiaomi only invested and occupied shares, now after the acquisition of Purple Rice is a wholly-owned subsidiary of Xiaomi, as for how to develop in the future is not easy to say?
In fact, many of Xiaomi's peripheral accessories are produced by Zimi, including chargers, data cables, charging treasures and other products, but the same Zimi also has its own product line, which is also sold cheaper in terms of price, and it is still the cost-effective route of Xiaomi, such as the above multi-functional 65w charger as long as 108!
In addition, Zimi also has this rainbow battery, 10 No. 7 batteries are also only 9.8, 10000mah mini charging treasure is also only 88, so if you want to buy cheaper peripheral products Zimi is also a choice, in addition, Zimi charger is also adapted to Apple and Huawei mobile phones, I think this is equivalent to broadening the product line!
After being wholly acquired by Xiaomi, I think there must be some changes, completely only do Xiaomi accessories to turn behind the scenes, or will Xiaomi push the Purple Rice brand to the front of the stage like Redmi?
I think in the accessories market can still make a big difference, the current accessories market does not have a particularly large oligarchy, the brand is very scattered, I think Zimi can unify these things and then make a big integrated brand, especially the charging treasure market is a bit of a mess!
Maybe Zimi will also open a lot of Zimi Home, all mobile phones and digital accessories are covered, whether you are Apple or Huawei oppovivo users can buy accessories, standardize the accessories branding, and then make the price low like Redmi to copycat, I think this direction is feasible Do you think?