▲The organizer issued an announcement of the extension of the Tao Expo
A few days ago, the organizers of the Tao Expo officially issued an announcement that the Tao Expo will be postponed again this autumn (postponed to April next year). Therefore, in fact, this year's autumn pottery expo has been cancelled, and the organizers are not easy to say.
Prior to this, the scheduled opening day of the Tao Expo was the usual October 18, but when the Canton Fair had officially opened, the Tao Expo, which should be held immediately after, announced that it was postponed to early November. However, in the days that industry people are looking forward to, the news of the postponement of this year's autumn pottery expo has once again come, which makes many industry people who have been preparing for it for a long time can't help but scold the mother. As a practitioner of the industry media, the old wolf and colleagues are also adjusting the recent work plan according to the date of the Tao Expo, and the re-postponement of the Tao Expo not only disrupts this year's work plan, but also makes other things related to it have great variables. Therefore, the industry people want to scold the mother, and the old wolf understands deeply.
Why was the Pottery Expo actually cancelled this autumn? The organizers did not say it explicitly, but everyone knows that this has a lot to do with the recent rebound of the epidemic. So far, Foshan Pottery Expo has become a major event in the domestic ceramic industry, and it also has a certain reputation in the world, and exhibitors and visitors from all over the country and around the world are bound to bring great pressure to the city's epidemic prevention work. Therefore, in the face of the actual cancellation of the Pottery Expo this autumn, the old wolf can only show understanding.
▲The main position of the Tao Expo
The ceramics industry is really not easy.
Last year's epidemic had a great impact on the industry, and this year's repeated epidemics have made this negative impact continue, and the living space of some OEM small enterprises has been further compressed.
Last summer, the rebound of the epidemic in many places abroad was quite serious. It is precisely because the export destination country has not managed the epidemic situation well, and the impact on China's export-oriented enterprises is even greater. Last year, the linear communication partner once did a special topic, and the survey of the export company showed that the export of tiles once reached the point where there was no harvest of particles.
The old wolf learned that under the pressure of the epidemic, some enterprises that used to focus on exports have now turned to domestic sales, from export companies to import and export companies. However, the export business is order-type, and the domestic sales are channel-type, and it is necessary to do brand building investment and channel construction investment, which is unfamiliar to the former export companies, and it is very difficult to adapt.
Of course, there are also successful cases. For example, Ferrona cement tiles, which used to be mainly exported tile brands, began to turn to the domestic market as early as the year before, successfully avoiding the blow of the epidemic on export-oriented enterprises last year, and last year's development in the domestic market was fruitful, and this year it continued to soar, with a big posture of making a big article with small categories.
The case of Ferrona cement tiles gave the export company the confidence to turn to the domestic market. In the view of the old wolf, the export company's grasp of the trend of products in the international market, as well as the standardization of enterprise operation, are stronger than those of domestic sales enterprises, once these export companies open the situation in the domestic market, the domestic ceramic industry is very likely to appear another new situation. For the domestic ceramic industry, which is becoming more and more concentrated, or the monopoly trend is becoming more and more obvious, this will undoubtedly inject new competitive vitality, and this is also what the old wolf as an industry media practitioner is happy to see.
▲ Chen Gaozhao, head of Ferrona, told the operation logic
Recently, in addition to the postponement of the Tao Expo, there is also a more headache for industry people, that is, power curtailment.
Reducing carbon emissions is a policy requirement at the national level, and there is no room for discussion. Of course, the specific measures of one-size-fits-all power curtailment are still debatable, and the old wolf feels that local government departments should be finely adjusted and cannot mechanically understand the meaning of national policies.
Speaking of the ceramic industry, once overcapacity, but this time because the industry was affected by the power ration, inventory products became popular, and the price of tiles became a fact.
The experience of many years of terminal visits has made the old wolf understand that the increase in the price of ceramic enterprise headquarters products will not have much impact on the terminal sales price, and its impact is mainly reflected in the engineering or OEM of the enterprise headquarters. In the past, industry insiders have complained that real estate developers like to use low-cost inferior products, so now the general price of tiles has risen, and whether the quality of hardcover house bricks can be guaranteed to a certain extent, this is another expectation of the old wolf.
▲ Power plant on the cusp of the wind
This round of power rationing and production limitation has a great impact on the ceramic industry. Of course, everything is multi-faceted. For example, if the ceramic industry can take this opportunity to eliminate some backward production capacity, the production and manufacturing level of the entire industry will rise to a new level, which is not a good thing.
In this reshuffle process, smart device manufacturers and environmental protection equipment manufacturers will undoubtedly be the beneficiaries, and ceramic production enterprises themselves can also take this opportunity to achieve industrial upgrading, so as to have stronger competitiveness.
The arrival of each round of crisis is bound to be accompanied by the emergence of a new round of opportunities. We'll see which companies will break out in the recent crisis.