Beijing News Express (reporter Chen Lin) Vietnam's longan, rambutan, Thailand's durian, jackfruit, Pakistan's mango, Turkey's cherries and apples... In Xinfadi, Beijing, these are all high-selling imported fruits. On May 15, a reporter from the Beijing News visited the imported fruit trading area of Xinfadi and saw large trucks directly entering the market. According to Xinfadi statistics, 103 kinds of fruits from 18 countries and regions in Asia are currently sold in the market, and the total trading volume in 2018 was 736,000 tons, accounting for 60% of the total imported fruits.
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Merchants: More than ten receipts were issued in less than half an hour
Walking into the Imported Fruit Trading Area of Beijing Xinfadi, all kinds of fruits are dazzling. To see the samples, you can directly enter the cold storage, Thailand's mangosteen, durian, longan, Vietnam's rambutan, dragon fruit, Pakistan's mango, Israel's pomegranate... Merchants sit in front of the cold storage to issue invoices, sporadic small wholesales pick up goods directly from the warehouse, and large quantities are unloaded directly from large containers parked in the trading area.
"We now have two or three containers a day, and one container is 25 tons. It used to take two or three days to sell a container. Hot selling mangosteen, longan, daily trading volume is similar. Zhao Xinwen's Taihe Venture International Trade Company, the "king" of imported fruits in Xinfadi, occupies an excellent position in the import trading area, and a cold storage with an area of several hundred square meters is his. In the process of communicating with reporters, there are constantly wholesalers coming to buy goods. In less than half an hour, the merchant issued more than a dozen receipts.
Xinfadi: Durian, mangosteen, dragon fruit become common fruits
Most of the imported fruits sold in Xinfadi are Asian fruits.
"In the past, durian sold several cars a day in the market, and now dozens of cars are in short supply." Not only durian is favored, but a range of imported fruits such as passion fruit, dragon fruit, kiwi fruit and so on are becoming more and more popular in Xinfadi. Zhang Yuelin, general manager of Xinfadi Farmers' Wholesale Market, said that with the rising demand for seasonal fruits by consumers, in addition to the supply of daily fruits, imported fruits such as durian, mangosteen and dragon fruit have also become common varieties on consumers' tables. A data in his hand quantifies the extent of this "popularity": in 2018, Xinfadi imported fruit transactions of nearly 30 billion yuan, with 63,000 containers, and the volume of imported fruit transactions exceeded 1.14 million tons. Among them, the total trading volume of Asian fruits was 736,000 tons, accounting for 60% of the total imported fruits.
According to Zhang Yuelin, at present, there are 103 kinds of imported fruits from 18 countries and regions in the Xinfadi market, including bananas, cherries, dragon fruit, mangoes, grapes, durians and watermelons, the transaction volume and proportion of these 7 types of products are on the rise.
E-commerce: Agricultural products from Thailand, Israel and New Zealand are the most popular
In the imported fruit area, workers are packaging Thai longan, which will be sent to e-commerce for sale.
Xinfadi's data is just a microcosm of imported fruits offline in Beijing, and in the e-commerce channel, this figure is still full of imagination. From the observation of Tmall data, fruit consumption shows an escalating trend. "Picking the whole world" is a typical phenomenon of fruit consumption upgrading.
According to statistics, among the fresh agricultural products of Chinese consumers in Asian countries, Thailand, Israel and Singapore ranked in the top three. Tmall fresh data show that the sales of fresh products in Asian countries have risen significantly, with Turkish sea cucumbers increasing by 256%, Vietnamese passion fruit increasing by 592%, and Thai pineapples increasing by 891%.
Thailand has also become the Asian country that will "play" cross-border e-commerce the most, with cross-border goods increasing by 125% year-on-year in 2018, and dried durian, dried mango, rice, etc. are all hot products on the Internet.
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Xinfadi has built agricultural product bases in eight southeast Asian countries
Xinfadi Market has imported fruits from 42 countries and regions every year, including 103 kinds of imported fruits from 18 Asian countries and regions, which greatly enriches the fruit plates of consumers in the capital.
Zhang Yuelin introduced that with the year-on-year growth of sales of imported agricultural products in Beijing, in order to reduce operating costs, improve circulation efficiency, and let imported agricultural products enter the Beijing market at more favorable prices, Xinfadi supports merchants to develop agricultural product bases overseas. At present, it has established its own agricultural product bases in 8 Southeast Asian countries such as the Philippines, Vietnam and Thailand, with a total of 269,000 mu, and its main products include durian, bananas, dragon fruit, watermelon, edamame, etc.
In the summer, Beijing residents like to drink on a plate of edamame, many of which are from Myanmar. In 2015, Gu Zhilong, the "king of edamame", went to Myanmar to investigate edamame cultivation, and was inspired by Myanmar's unique natural climate, ecological environment, and low land and labor costs, and built a 100-mu edamame test field in 2016, and expanded the planting area of edamame to 10,000 mu in 2018. From land leasing, planting, picking, sorting to transportation, customs clearance, sales, and branding are gradually on the right track. "The market period of domestic edamame is from the end of May to early November, and the market period of Myanmar's edamame is from mid-November to late May of the following year, which is just a seasonal complement." Gu Zhilong said.
In addition to edamame cultivation, Gu Zhilong also tried to plant 500 acres of small Dutch beans, 1,000 acres of peas and a small amount of small pineapples, and he is ready to explore successful experiences and develop these varieties to the scale of 10,000 acres.
Agricultural products have become the link between China and Asia
Agricultural products have also become a link between China and Asian countries, and asian country delegations have also frequently visited Xinfadi in Beijing recently. For example, a delegation of Pakistani exporters came to Xinfadi to recommend mangoes with the title of "King of Fruits" in Pakistan; the Deputy Minister of Agriculture of Turkey and his delegation visited Xinfadi with a delegation to promote Turkey's large cherries and dairy products, chicken meat and chicken feet and other agricultural products.
According to Zhang Yuelin, the fruits of some Southeast Asian and Central Asian countries have entered China through border people's mutual markets, for example, a large number of border people live on the border line between China and Myanmar, and "border people's mutual market trade" has long been an important form of daily life and economic activities of border people in the two countries. Most of the other imported fruits from Asia are imported into the Chinese market through international trade by land, sea and air.
Businesses
Zhang Zhongyi: The share of imported bananas is getting bigger and bigger
In Zhang Zhongyi's banana library, bananas from Southeast Asia are stacked, and staff are checking the ripeness of bananas.
Zhang Zhongyi has been in the banana business for more than 20 years, and in 2011, he officially entered Xinfadi with his own fruit company, and in 2015, he was named the "banana king" of Xinfadi.
Zhang Zhongyi's warehouse is basically filled with bananas from Southeast Asia, "Vietnamese bananas we get 50 containers a week, 25 tons per container." "In addition, there are bananas from the Philippines, Cambodia, Myanmar and other countries.
According to reports, Zhang Zhongyi's original business was basically domestic bananas, in recent years, the share of imported bananas has become larger and larger, and in 2018, imported bananas accounted for 70%. On the one hand, there are policy advantages - Thailand, Vietnam's fruits enter China duty-free, on the other hand, the demand for imported fruits is also increasing.
In 2019, one of the annual work plans of Zhang Zhongyi's Yongxin Hengchang Fruit Company is to focus on developing cooperative relations with related industries in the Philippines, Thailand, Vietnam, Laos, Cambodia, Myanmar and other countries, and establishing industrial cooperation and direct supply of advantageous banana bases.
Xu Zhu: A dragon fruit base was built in Vietnam
Xinfadi Chairman Zhang Yuxi inspected the dragon fruit base of merchants in Vietnam
Xu Zhu, from Lixin County, Anhui Province, has worked hard in Xinfadi, Beijing for more than 20 years, and has long become the "Kiwi King" of Xinfadi. But in recent years, he has not specialized in kiwifruit, but has started an imported fruit business "without doing business". In 2017, he imported fruits from Southeast Asia alone, and his sales reached 800 million.
A few years ago, Xu Zhu realized the importance of imported fruits, and at the same time, it continued to be favorable. In 2010, the China-ASEAN Free Trade Area was officially launched, and China's imports from ASEAN basically achieved zero tariffs. In 2012, there was a sensational event in China's fruit industry: a Thai company sold durian to the southern Chinese market, harvesting 100 million yuan in four months.
The huge business opportunities of imported fruits have doubled Xu Zhu's confidence. In 2013, Xu Zhu entered the imported fruit sector, and through the consideration of market conditions, consumer demand and other aspects, decided to start the business of the Vietnamese dragon fruit plate, "because this is a perennial fruit, the entry is relatively simple." "Xu Zhu recalled that when they went to Guangxi to buy Vietnamese dragon fruit, 25 tons a day, they were transported to Beijing by land." That's two days, but it wasn't very popular at first. However, the market needs to be cultivated, and thanks to the original persistence, this market is stable and mature. "With the dragon fruit business on the right track, Xu Zhu built a dragon fruit base in Panche City, and invested 15 million yuan to build a cold storage production line and processing plant covering an area of 20,000 square meters, at present, it can sell more than 50,000 mu of dragon fruit per year, with an average of 2-3 freezers sold every day.
Beijing News reporter Chen Lin
Edited by Lv Yinling Proofreader Li Shihui