My brother has a wide range of hobbies since childhood, one will be fascinated by high-end bicycles, one will fall in love with the guitar, but always half-hearted, the result is as you expected, after graduation to achieve nothing, even stumbling to find a job. In the past few years, when his brother wanted to buy a SLR, his father, who couldn't bear it, told him that only if you can support yourself normally, then buy it again with your own income.
Later in the story, you also know that the younger brother still keeps the "non-old" camera, and your hobbies are meaningful only when you can live with dignity. Just as we like to joke that Mazda built family cars just to make money to study rotors, this terrier was also used on Lincoln. After the addition of the new Navigator, Lincoln's sales this year have been overwhelming, and the growth rate has made neighbor Cadillac uneasy. After many years, Lincoln is finally going to launch a new car in our country.
Different Policies in China and Abroad What is the significance of the new car?
In fact, Lincoln will push the new mid-size sedan, the industry is also more unexpected, because the mainland and MKZ in the United States have stopped production, and Lincoln also announced that it will no longer provide sedan products to the United States, and transform into a luxury brand focusing on SUVs. I thought that in the future, Lincoln's car line in China would "break the incense", MKZ and the mainland sold to the end of the real sale, but in recent years, Lincoln, whose sales have picked up, obviously wants to work harder, the reason is very simple, luxury brand car line still has a strong demand.
Through the september sales list of luxury brand cars and SUVs, it can be seen that car sales can still compete with SUVs, giving up the sedan product line prematurely is equivalent to feeding meat to opponents, and the current MKZ is too old to urgently need a new medium-sized sedan to fill its position. And according to the current strong momentum of the Lincoln brand, the new car can not only increase brand exposure, but also show muscle to potential consumers.
What about a new car?
This medium-sized car is most likely based on the previous ZEPHYR coupe concept car, and the spy photos also prove the high similarity between the two. The design is naturally one of the highlights of the new car, which not only includes the sharp front face of the newly designed, hidden door handles, slip-on C-pillars, almost certain through-line taillight groups, but also includes the dazzling integrated LCD screen of the central control, and the relationship between ford's recently released EVOS is somewhat subtle, it is obvious that the main focus is the sense of technology, and then look at the interior design of MKZ and the mainland, there is a sense of division from ancient times to the future.
There is also a topic around new cars - the form of drive. According to the exposed patent diagram, the new car is most likely to use the front-drive platform, and the evidence is a slightly longer front overhang. But I don't think Lincoln is deliberately cost-saving, because even if the new car uses the CD6 longitudinal rear-drive platform on the aviator, the Ford Group does not match the 2.0T with the longitudinal engine layout.
The biggest benefit of the front-drive architecture is cost and space, as a non-global model, its development and manufacturing costs are bound to need to be strictly controlled, and under the relatively controllable size and wheelbase, the front-drive can bring more considerable interior space, which is one of the long-term shortcomings of Ford's mid-size cars.
This wave of operation is smart
As a second-tier luxury brand, Lincoln's new car opponent is undoubtedly CT5, S60, XEL, etc., compared to them, the advantage of the new car is obviously in the intelligent crushing, this advantage not only stays in the senses, but also ford group's SYNC+2.0 Zhixing interconnection system is expected to have some dimensionality reduction impact meaning, after all, ZEPHYR is running to pure electric intelligent cars, intelligent can be described as lincoln's new car dislocation competition the biggest magic weapon.
In addition, due to the well-known relationship with Ford EVOS, the cost control of new cars will have no small advantage, and when this advantage is reflected in the price, Lincoln's operating space is even greater. For example, setting a relatively low guide price while controlling the preferential range, so as to ensure profits while maintaining the brand premium, which is how the current Lincoln SUV operates.
Write at the end:
The brand's strategic adjustment is closely related to the needs of various markets, and as long as conditions permit, Lincoln can still resurrect the car line in the United States in the future. The competitiveness of Lincoln's new car From the existing information, the old "34C" is estimated to be able to eat, but the big brothers in the second line are ready for the rain.
Note: Some pictures come from the Internet, if the pictures involve copyright issues, please contact us we will correct and delete in time, thank you
Original articles are welcome to be reprinted, and should be noted as coming from Car No. 1. If it is found that it is illegally reproduced, we will pursue legal responsibility.