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It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

author:Agent No. 1

On February 22, the TV series "Mountain and River Order" raided the trailer, and then parachuted into Youku to broadcast exclusively. This wave of rapid operations somewhat caught people off guard.

It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

"Mountain and River Order" is adapted from the original novel "Tianyake" by the god-level author Priest, which itself belongs to the popular IP and has a relatively large fan base. Coupled with the fact that it is the first delay drama broadcast in 2021, which is known as the "first year of delay", it naturally ushered in more widespread attention.

Since its launch 3 days ago, "Mountain and River Order" can be described as a roller coaster-like change, and the reputation has also shown a polarized trend. Some people say that it rubs the heat, some people call out the real incense and punch the face, and some people criticize this drama a lot.

So, what about "Mountain and River Order"?

"Mountain and River Order" novel ¥36 purchase

"Rubbing heat" storm

Before starting to watch the drama, "Shan He Ling" first ushered in its first wave of "popularity" - from "Tianyake" to "Shan He Ling", it was accused of rubbing the heat of "Chen Qing Ling", and its posters were also accused of plagiarism.

It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

How to say it? This kind of mutual tearing is really unnecessary. From the perspective of the original work, the large "Tianyake" was written much earlier than the original "Demon Dao Ancestor" of the "Chen Qing Ling"; moreover, the name of the next volume of the original book of Tianyake was originally called "Mountain and River Order". Therefore, the name change is justified, and plagiarism cannot be said.

But some people insist that changing the name is inappropriate, because the Mountain and River Order does not exist throughout the original book. Such a view actually has some subjective assumptions. After all, since the TV series has bought the copyright of the original novel, it will naturally make a certain adaptation of the plot. In this case, how do you know that the Mountain and River Order is not a key relic in the TV series? The renaming of the TV series naturally has the needs and considerations of the dramatists themselves.

Of course, it cannot be completely ruled out that the producer's name change was intentional, and this wave of mutual tearing is also the "rubbing heat" effect that the "Mountain and River Order" side wants to achieve. Who can say for sure?

As for the poster, it is also a delay, a double male protagonist, a martial arts/fairy tale theme, and it just so happens that the male protagonists of the two dramas have similar elements in the setting. So, how else can posters "carve flowers"?

However, as a rational audience, there is no need to pay too much attention to these problems of catching wind and shadows, and the focus should be on the episode itself. The quality of film and television dramas is a "well-known" thing. Whether there is a lasting, positive heat depends on whether the TV series has real "dry goods". If it is genuine, there is no need to publicize itself; if it is defeated, no matter how many topics are created, it will eventually be a spark that cannot be ignited.

Word of mouth flipped, large real incense scene?

Soon after the broadcast of "Mountain and River Order", it achieved amazing results. It has already ranked third in the film and television drama popularity list, second only to "Douluo Continent" and "Son-in-law".

It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

Its score on Douban is as high as 8.3, which is also quite good.

It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

After a few episodes, many netizens even shouted directly: "Amazing, really fragrant, too cute!!! "For a time, many edited videos came pouring in, making countless netizens snort that was a pain.

In fact, it is not difficult to find that the most amazing thing for everyone is Wen Kexing, played by Gong Jun, and all the editing videos are mainly around Wen Kexing. On the one hand, the setting of wen Kexing's role was very pleasing in the early stages; on the other hand, Gong Jun played the "crazy criticism of beauty" quite expressively. After all, Gong Jun, a classmate who filmed a delay drama for the second time (returning to his old profession), is obviously familiar with the road and has a lot of experience.

It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

"You and I have no chance, it all depends on my mouth/hand/bad heart and eyes.". Wen Kexing, played by Gong Jun, is undoubtedly a "senior technical player" who has a lot of experience in chatting. In front of Ah Shu, he took a little leisure, sprinkled a little petite, moved a small hand, relaxed and unabashed, making Zhou Zishu helpless and making the audience want to stop.

And look at the famous scenes of the old Wen's various ways of "speaking amazingly":

It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth
It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth
It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

From time to time, I will move a small hand, sprinkle a little petite, and directly pinch the "wife" to death.

It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth
It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

Seeing such a warm line, it is no wonder why the audience feels so "addicted". There are even many audience friends who think that if Wen Kexing stirs up like this, it is almost "Hey, wife!" "Hit on the public screen.

It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

It can be seen that Wen Kexing, played by Gong Jun, has been recognized by the public, and the successful shaping of this role can also be called the biggest highlight of this drama so far.

In addition to Wen Kexing, what other hidden plus is this drama?

1. As the saying goes, a slap does not make a sound. Wen Kexing is so funny, it is inseparable from the tacit understanding between the two male protagonists, as well as natural acting skills. For example, for example, the two people's "one glance ten thousand years"; for example, Wen Ke quotes a word, Zhou Zishu white eyes rolled, simple interaction is particularly vivid.

In addition, the official "open poke" act of sprinkling sugar is really amazing. For example, this obvious "broken sleeve" and "hint", I don't know how it was tried.

It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth
It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

Therefore, many viewers also laughed that "Mountain and River Order" is a mudslide that delays the drama, and we must seize the time to watch it, in case one day it will be removed because of the scale problem!

2. The blessing of dubbing

The actors in front of the stage pass the acting skills, plus the sense of strength of the voice and the fullness of emotions, which will make people feel particularly comfortable. In terms of dubbing, "Mountain and River Order" can be described as a lot of effort.

It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth
It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

As long as you are a friend who is slightly familiar with the dubbing industry, there is a good chance that you will be amazed by the above two pictures. From the main cast, to the supporting roles, to the miscellaneous, the dubbing industry is full of bigwigs. Gu Jiangshan, Guo Haoran, Qiao Shiyu, Liu Chun, Su Shangqing, Sun Lulu... There are even young voice actors such as Yang Boy, Jing XiangYi, and Xuan Zong, who have a large number of fans themselves! I believe that the friend who is moved has shed tears of happiness from the corners of his mouth. It seems that "Mountain and River Order" is not only a visual enjoyment, but also an aural feast.

3. Handling of detailed lines

In addition to Wen Kexing's idle love words, the setting of other lines in "Mountain and River Order" will also make people feel refreshed and not conventional. For example, when Zhou Zishu wanted to drink, he said this:

It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

Although they are all playing word games, if they are not played well, they will feel draggy, pale or greasy; and if they play well, they will naturally produce a breath of fresh air.

It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

4. The "short and fine" of official micro-propaganda

To ask which editing technology is strong, it is still on Weibo to see the official announcement. After the broadcast of "Mountain and River Order", the wind of video editing arose for a while - everyone wanted to collect sugar points according to their own preferences. However, after turning around, I found that the driest clip was still the official trailer. In just a few tens of seconds, it combines high-energy sugar points and laughter points. I have to say that it will still be more official.

Of course, the "Mountain and River Order" also has its obvious shortcomings

Although the words "flaws do not hide Yu", it is undeniable that the "flaws" of the "Mountain and River Order" do exist, and the problem is not small, but it is covered up by other previous halos. Here, we will criticize some deficiencies for the objective evaluation and reference of readers.

First of all, Gu Xiang, played by Zhou Ye, is really a bit unsightly. In "Young You", Wei Lai, played by Zhou Ye, won the public's recognition of his acting skills, but this acting skill was obviously not brought to "Mountain and River Order".

It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth
It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

Beauty is beautiful, but obviously "pretending to be sweet and silly" is too strong, but the role of Gu Xiang has lost the characteristics of the girl's lively and playful temperament and the compatibility of the jianghu bandits. That is to say, Zhou also "played the character of Gu Xiang thin".

Secondly, the background effects of "Mountain and River Order" are also a big failure. The texture of cheap special effects that can be seen everywhere.

If you want to set off the mood, you don't have to get some very fake plastic flower backgrounds; and the scene of the straw hat spinning and flying to the peach blossom tree is very out of place, which makes people look very embarrassed.

It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth
It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

Finally, as a martial arts drama, the play of "Mountain and River Order" is not excellent. In the processing of the scene, too many slow motion and freeze-frame close-ups are used, and there is rarely a clear "depiction" of the overall presentation or the overall process, giving people a sense of "not smooth" stagnation.

It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth
It is accused of rubbing the heat, and it is not optimistic about netizens before the start of broadcasting, why can "Mountain and River Order" be able to counterattack by word of mouth

Let me ask you, if the fighting scene of a martial arts drama pays more attention to rendering the atmosphere of the fight with music, rather than presenting the process of martial arts clearly and completely, is this not putting the cart before the horse?

Judging from the first 6 sections of the content released so far, it can be found that the production of the TV series of "Mountain and River Order" is indeed very careful. Friends who want to snort sugar and watch the plot can rest assured that they can chase the drama, while friends who want to focus on watching martial arts and watching the fight may be slightly disappointed.

However, on the whole, as the first work of the first year of delay, "Mountain and River Order" can be regarded as a really good start. As a "proofing", I also hope that the delay drama that is still queuing up behind can learn more.

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