Chief reporter of Jimu News Cao Lei
The Double Eleven "Logistics Race" that began on November 1 made many consumers feel the rhythm of "second delivery" in these two days. Some people have just paid the final payment, but they received a courier package in a few hours, so netizens have joked that this year's Double Eleven Express is "sent by neighbors".
Why did this year's Singles' Day Express deliver so fast? According to the postal administration department and related enterprises, because the e-commerce platform follows the consumption mode of "deposit + balance", many orders are sent to the express delivery warehouse next to the consumer in advance, and the final payment can be delivered immediately after payment.
According to the industry, since last year, the preparation of express delivery companies for Double Eleven has become more sufficient, and the logistics technology means have become more abundant. With more dense warehouse settings, the last mile of distribution is getting faster and faster.
Pay the full amount to get a good night's sleep and receive the package
On the evening of October 31, Ms. Li, who lives in Hankou, opened an e-commerce platform on her mobile phone, paid the final payment for all the goods in her shopping cart that had been paid for pre-sale, and completed all the Double Eleven shopping processes of this e-commerce platform.
"After the full payment was made, it was more than 8 p.m., when logistics showed that the fastest package would arrive the next morning." Ms. Li said that in previous years, when shopping online on Double Eleven, the platform or merchant would always remind that during the peak period of logistics, the statute of limitations may be delayed, but now it is possible to make the delivery of the preview so early: "To be honest, I was a little disbelieving when I saw that time. ”
The next morning, Ms. Li, who was working at the unit, received a call from the courier brother: "Because I bought fresh products, the brother insisted on sending me home." Ms. Li recalled that the time to finally end the delivery order was close to 11 a.m.: "It's really a sleep, and the courier will arrive." It does not take more than 18 hours from the time the final payment is paid to the receipt of the goods. ”
Jimu News reporter visited and learned that compared with Ms. Li, there are also consumers who received express packages on the same night after paying the full amount on the first day of the double eleven launch, and have jokingly called the double eleven express delivery "sent by neighbors".
E-commerce tail model makes packages "first away"
Why is the delivery speed of this year's Singles' Day so fast? A number of express delivery practitioners told Jimu News reporters that in fact, since last year, the logistics and distribution speed after the launch of Double Eleven has been very fast, the main reason is the "tail mode" implemented in the early stage of the e-commerce platform, so that most of the goods ordered by consumers start first and send them to the nearest outlets to the end.
"Most of the goods that have basically paid for pre-sale will be paid after the start of the Double Eleven event." According to the person in charge of a local e-commerce company in Wuhan, during the Double Eleven period last year, the "tail payment model" launched by the e-commerce platform has formed a great help to the logistics express delivery during the peak period: "The double eleven preferential method of many goods has long been released, and the consumers who paid the pre-sale payment must have gone through a long period of comparison, and the possibility of finally buying it is very large." ”
According to a courier company that has long cooperated with e-commerce, before the launch of Double Eleven, the goods that have paid for the pre-sale will be distributed to the warehouse nearest to the terminal outlets. According to last year's experience, in the first wave of shopping peaks that began on November 1, the final payment and the number of orders that formed the end delivery accounted for more than 98% of all goods. This means that at the time when the consumer pays the balance, the express package is already very close to the delivery end point, and the final delivery time is getting faster and faster.
Logistics warehouses are getting closer and closer to consumers
"In fact, since 2018, some domestic logistics express companies have begun to lay out the 'front warehouse', so that the parcel is getting closer and closer to the end consumer." Logistics observer Zheng Hai told Jimu News reporter that there are more and more nodes for centralized promotion or category promotion on e-commerce platforms, and in the competition of competition for timeliness, the continuous pre-positioning of logistics warehouses has become an important factor.
In this regard, the Jimu news machine reporter learned that the major domestic express delivery companies have made every effort to pursue the terminal delivery timeliness, and have also carried out various innovations, the most important of which is to "move" the last kilometer of warehouse allocation closer and closer to consumers. Among them, Jingdong Logistics uses the "front warehouse mode" to place more goods in front of the stores closer to the terminal; express delivery companies such as Sitong Yida have launched the "pre-sale speed" service, that is, after the consumer pays the pre-sale payment for the purchased goods, the goods are transported to the nearest transfer center and terminal outlets to the receiving place, and after the consumer pays the final payment, the express parcel is sent directly from the nearest outlet to the consumer.
In addition, the postal administration department also introduced that with the double eleven business volume of various express delivery companies in the double eleven double double growth, the logistics industry in the digital production is also constantly upgraded, automation equipment has increased significantly, intelligent sorting machines, big data ai scheduling and other technologies of the use, but also greatly improved the front-end sorting efficiency, bringing about the double eleven express logistics continue to speed up.
During the Double Eleven period, the number of shipments received and dispatched in Hubei will exceed 200 million
According to the Hubei Postal Administration, during this year's Double Eleven period (November 11 to 16), the province's receiving and delivery business will exceed 200 million pieces. Among them, the single-day peak of the number of received and dispatched will reach 27 million pieces and 21 million pieces, which is about 3 times that of usual.
According to the bureau's forecast, the first phase of the peak period of express delivery business on Singles' Day this year is just past November 1 to 3, which has formed the first small peak during this year's peak season; the second phase is November 11 to 16, which will have a peak in this year's business.
In addition, around December 12, due to the double twelve promotions of the e-commerce platform, the volume of express delivery business will show a new wave of growth; after entering the New Year, the shopping demand for new year's day and spring festivals and promotional activities such as the e-commerce platform "New Year's Goods Festival" will drive another wave of growth in express delivery business.
At present, the province's express delivery enterprises have added nearly 1 million square meters of new distribution sites; 6,604 temporary new sorting personnel, a total of 19,200 people; 200 new interprovincial car lines, reaching 859; 506 new interprovincial trunk line vehicles, reaching 1,591; 1,069 new trunk lines in the province, reaching 6,232, and 544 new provincial trunk line cars, reaching 2,412. There are also 63 railway lines and 19 aircraft routes.
The bureau said that the goal of the service guarantee work in the peak season of the province's express delivery business this year is to achieve the "two noes" (the whole network is not paralyzed, and important nodes are not exploded), the "three guarantees" (to ensure smoothness, safety, and stability), to give full play to the core mechanism of "staggered peak delivery and balanced advancement", and to ensure the smooth operation of the peak season.
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