At the end of last month, Zheng Shuang, who was severely frustrated by the surrogacy storm, rose again and again, and Zhang Heng broke out the yin-yang contract and up to 160 million yuan in remuneration on Weibo. This is not unfamiliar with the "film remuneration melon" instantly detonated public opinion, while the official came out to criticize the tax evasion behavior, 160 million film remuneration, the average daily salary of 2.08 million what does it mean to form a cool "special stem" on the Internet.
Up to now, the topic of Weibo "daily salary of 2.08 million" has been read by up to 500 million, according to the analysis of Nanfang Daily: China's most advanced EMU "Fuxing" is priced at 170 million yuan; looking at the entire A-share market, there are currently a total of 4279 companies, as of April 27, there are 1712 companies with net profits of more than 160 million; Ali and Tencent, which have deep pockets, have an annual income of about 200 shuang, Jingdong 77 shuang, xiaomi and Baidu about 30 shuang...
Although the salary restriction order has been introduced for a long time, but the entertainment industry in the open and covert salary operation is obviously more than Zheng Shuang, according to the statistics of Shandong Business Daily, since Zheng Shuang burst melon, a total of 75 artists have 647 related companies, of which 200 have been cancelled. Coincidentally, in 2018, Fan Bingbing was deeply involved in the "yin and yang contract" storm, and some data showed that from June to October of that year, more than 100 film and television companies in Khorgos applied for cancellation.
It is true that the difference between this world has never disappeared, but unfortunately, how many people who stand in the prosperity of the door and look down on the class can afford the color and fame above their heads? Thinking back to the beginning of the year, Zhang Ziyi asked why the actor's profession was low-level on the variety show, and behind the various answers was nothing more than a "profit" word.
The ice and fire of the entertainment industry's "hit workers"
When the sky-high daily salary of celebrities has become the mainstream form of income for the entire industry group, we always think that this is an intuitive manifestation of the upgrading of the film and television circle. In fact, around 2000 to 2001, the actor's salary accounted for only 20%-35% of the total cost of a play, and by 2004-2005, this proportion climbed rapidly to 50%, and with the era of traffic, it could even be as high as 60%-70%.
In 2016 alone, the remuneration of first- and second-line actors increased by nearly 250%, and in some IP dramas that rely more on traffic, the proportion of star remuneration in production costs even rose to 75%.
Taking "Ruyi Chuan" as an example, the investment cost of the play is said to be 300 million yuan, excluding other actors, and the salaries of the main actors Huo Jianhua and Zhou Xun alone are as high as 150 million yuan. According to the financial report data of Huace in 2017, Ni Ni's estimated salary in "Tiansheng Long Song" is close to 98 million.
In 2018, in a call to boycott the star's sky-high film remuneration, the remuneration of first-line actors gradually retreated from the warning line of hundreds of millions, even so, in the face of tens of millions of incomes from a play, ordinary people still exhaust their lives and hopeless. According to a survey of 3402 people conducted by the Social Survey Center of China Youth Daily through the questionnaire network, 93.7% of the respondents believe that the current celebrity salary is high.
The show business circle is therefore regarded by the outside world as a realistic version of the "gold rush", but it is worth mentioning that not all actors are so beautiful, especially those who have no flow and fan protection. "Securities Daily" reported in the past: film and television is a very prominent industry, 80% of the resources are in the hands of 20% of people, and 90% of the actors in the industry are at the low end of the film and television industry chain.
For example, the second female number one of a web drama, the film salary for two months is 60,000 yuan, waiting for the filmable role but it takes up to 10 months, with an average monthly salary of 5,000 yuan; Zhang Songwen, who performed wonderfully in "The Hidden Corner", has not earned more than 20,000 yuan for ten years in the film; the 80 actors in the "Name of the People" drama, including Lu Yi, Hou Yong, Hu Jing and other more than 40 old drama bones, have a total film remuneration of only 48 million yuan.
On May 4, Zhang Guoli lamented on Weibo in the middle of the night that the closing time was innocently affected by the Zheng Shuang incident, and the distinction between the old drama bone and the traffic star caused great controversy on the Internet. The food chain exists in all walks of life, Li Xuejian's film remuneration for "The Young Marshal" is about 150,000 per episode, and the remuneration for articles in the same period is 500,000 per episode.
The Beijing News once did a rough statistic, in 2019, 351 dramas were broadcast throughout the year, and only a few of them were played by the "old drama bones" as the protagonists, and even Huayi Wang Zhongjun also publicly lamented that the old drama bones were inferior to small fresh meat, and Chen Daoming, Tang Guoqiang and other first-line actors could only retreat to the second line.
In 2021, the salary of Hengdian group performances rose from 100 yuan for 10 hours to 120 yuan for 10 hours, although it has risen, but this figure is obviously still struggling on the food and clothing line. According to the data released by the takeaway platform, the Hengdian group performance was unemployed during the epidemic, and the number of newly registered takeaway riders created a record high, of which more than 70% came from the group performance team.
From the dream showbiz to the chai rice oil and salt tea, there are countless figures in Hengdian lonely, dreams become bubbles, fleeting, and straightforward figures remind the cruelty and snobbery of the industry all the time.
In those years, the actors who came to the entertainment to "fish for gold"
About a decade ago, Zhang Nala, a Korean artist who was once popular in China, not only ruined her career prospects because of the remarks of "internal entertainment circle money", but also unveiled the complex business experience of foreign artists in one fell swoop.
Although the entertainment industry has been prosperous for many years, compared with Chinese mainland, the income of the Japanese and Korean showbiz circles is indeed not satisfactory. In 2018, the Japanese weekly flash compiled a "single episode salary list" of winter Japanese dramas, and the first place was Toyo Mizutani, with 210,000 per episode, and Takuya Kimura and Rimi Ishihara were around 120,000 to 140,000 per episode.
Japanese first-line actor Yui Niigaki filmed an episode of the TV series for about 100,000 yuan, and the well-known male star Haruma Miura, who debuted as a child star, left an inheritance of hundreds of millions of yen when he committed suicide at the age of 30, which is equivalent to less than a fraction of Zheng Shuang's TV series.
On the other hand, South Korea is nothing more than this, as we all know, South Korea's star-making ability is almost assembly line, data show that from 2010 to 2014, Korean entertainment companies launched a total of 102 idol groups, fresh blood poured into the film and television industry, the professional life cycle of ordinary actors is short and short, and the replaceability is rising.
According to South Korea's "High Cut" magazine, In 2013, Kim So-hyun's remuneration in "You from the Stars" was 300,000 episodes, and in 2016, "Descendants of the Sun", Song Joong-ki's 16 episodes were paid a total of 5.6 million, and Song Huiqiao's total remuneration accounted for only 20% to 30% of the total production cost.
Perhaps these figures are already good in the cognition of ordinary people, but it should be noted that when "Descendants of the Sun" was fired, the ticket price of a Chinese fan meeting by Song Joong-ki exceeded that of South Korea by 10 times, the offer of an offline event in China was as high as 2 million, and the endorsement fee of vivo mobile phone was as high as 22.8 million, which was equivalent to his shooting of 4 "Descendants of the Sun" in South Korea.
Previously, the recent wave of unemployment in Hong Kong TVB has aroused widespread concern, and as of now, more than 600 unemployed stars in Hong Kong have also issued 8,000 yuan of relief to unemployed stars. TVB's film remuneration is notoriously low, public information shows that among the tvb first-line artists, Deng Cuiwen has 80,000 episodes, Zheng Jiaying has 70,000 episodes, She Shiman has 65,000 episodes, and Lin Feng has only 50,000 episodes.
This kind of remuneration standard is not even as good as that of inland third-tier artists, in 2011, Zheng Jiaying's popularity in the mainland soared because of "Step by Step", compared with the film remuneration on TVB, his film remuneration in the mainland was as high as 350,000 per episode, and the premium ratio was as high as 5 times. Gradually, the high income of internal entertainment has led to an explosive growth of artists inside and outside the industry.
Many foreign artists are more and more fond of betting on the traffic gathering place of internal entertainment, and it is far wiser to choose a new scene to cling to than to settle for a corner. According to a "Report on the Survival of Models in China" released by Alibaba, the scale of foreign models in China is about 10,000, and amateur models account for most of them, with about 3,000 professional models.
Before the Restriction on Korea, there were more than 53 Sino-Korean co-productions in 2016 alone; since 2010, many TVB popular artists have chosen to go north for gold, and Cai Shaofen's latest offer for mainland drama remuneration has risen to at least 400,000 yuan per episode; in 2015, the number of Taiwanese variety artists who appeared in several mainstream video websites variety shows reached more than 50 people, including Cai Kangyong, Xiao S, Wu Zongxian, and Tao Jingying.
It is undeniable that foreign artists such as carp crossing the river make the internal entertainment of the original wolf more meat and less meat even worse.
Contemporary young people, dreaming of showbiz
Since 2010, there have been as many as 60,000 people registered in the Hengdian Actors Guild, and more than 4,000 actors have been floating in Hengdian all year round, of which 82% are young people under the age of 35 and only 10% are college degrees or above. The lights on the big screen and the drunken fans of paper have confused the eyes of too many young people, and even affected the choice of the new generation of groups for the value of life.
Once upon a time, Shu Qi drifted out of Hong Kong, Wang Baoqiang drifted out of the north, and even Zhao Liying was just a nameless person in Hengdian before she became famous. The bright and beautiful in front of the camera and the nijin doujin, the myth of grassroots becoming a star, have made more and more ordinary people completely subvert their consciousness, and they have also derived unlimited reverie of the entertainment industry in a short period of time.
The most intuitive performance is the number of applicants from relevant colleges and universities, in 2018, the total number of applicants of the Beijing Film Academy reached 45,077, an increase of 18.17% year-on-year. Among them, the number of applicants for the Acting Academy reached 9693, an increase of 13.69% year-on-year, continuing to maintain one of the hottest majors.
According to the data of 2020, the final number of applicants for the Shanghai Theater Academy reached 45,884; the enrollment of the Beijing Film Academy was as high as 59,059, of which 10,454 people competed for 60 places in the North Film Acting Major, and the enrollment ratio reached 174:1. From 2014 to 2019, nortel continued to increase the number of applicants, with a net increase of 40,000 in 6 years.
As early as 2016, Tencent had released a "qq big data micro-report: post-95 jitter screen career selection concept of the bottom", the report pointed out that the post-95 pursuit of personal interest, in the choice of career more "self", value higher material returns. From a certain point of view, the flashy entertainment industry is extremely in line with the value of contemporary young people.
In recent years, the overall number of applicants for the art examination in China has shown a steady growth trend, according to the data of the Ministry of Education, the number of applicants for the national art examination in 2020 reached 1.17 million, an increase of 16.53%, a record high. In terms of art examination training, in 2019, the market size of China's art examination training industry reached 43.7 billion yuan, an increase of 14.4% year-on-year, and has maintained an annual growth rate of more than 14% for four consecutive years.
It is worth noting that the cultivation of a "star dream" may be much earlier than we think, in recent years, the phenomenon of child stars is particularly common, And the success of child stars such as Guan Xiaotong and Zhang Zifeng has gradually become a major driving force for the cultivation of child stars.
For example, "The Hidden Corner" has fired Qin Hao, and it has also fired three small actors, Rong Zishan, Shi Pengyuan, and Wang Shengdi; the popularity of "Thirty Only" has made the only good man in the play, "Xu Ziyan", win a lot of mother fans on Weibo; the "Little Drama Bone" series has become popular, and some parents have asked the director to give their children a role with half a million.
With the familiarity of the network industry starmaking and content market, in 2016, the domestic child star training market has exceeded 40 billion yuan. Since 2016, the compound annual growth rate of this market size is about 12%, and by 2023, it is expected to reach 116.1 billion yuan.
When I was young, the dreams written in the diary from scientists to astronauts, police officers to doctors, wave after wave of whim, dreams changed again and again, the only constant when I grew up was probably the exquisite imagination under the disguise of vanity, the side effects of looking up to stars and pursuing idols in the big environment seemed obvious, we were in an era of chasing fame and entertainment.
Crooked Road, the Internet and the new media of the technology circle. This article is an original article, and any form of reproduction without retaining the author's relevant information is not retained.