How can the entrepreneurs of Xi'an, who are at the forefront of the development of the western region and the heart of the Eurasian Land Bridge Economic Belt, make good use of this once-in-a-century opportunity to be a good boss and develop their enterprises on horseback? I think four aspects are important:
First, ideological concepts should be innovative
Innovation is the way out, and not innovating is a dead end, which is an important feature of the market economy. The boss's ideological concept should be innovative, have a clear idea, firmly grasp the pulse of the times, and be able to come up with new ideas, new methods, new technologies, new processes, and new products that can support the development of the enterprise at any time to meet the requirements of the times. The accession of the WTO and the formation of international economic integration have posed severe challenges to our national entrepreneurs. Only by innovating concepts, putting the practical, long-term and scientific nature of the strategic decision-making of quasi-enterprises, changing the industry with quasi-rapid development, standing outside the policy and creative height, and positioning their own enterprises, can they obtain the initiative of preconceived notions. The actions of southern enterprises often affect the formulation of policies and laws related to the central government, and western enterprises often draw a solid ground and self-restraint within the circle of policies and laws. Innovation is to go out of a path of its own development, form its own development model, but also solidify new ideas, consciousness, behavior in the habit, the success of the enterprise is to rely on such a model and their own struggle to achieve. To innovate concepts at the right time is not that you do not feel the need for it, but that you are too difficult to change and too difficult to overcome. In the development of the world economy, the "century-old store" Coca-Cola Company, KFC, Ford Motor, Mercedes-Benz Company and other enterprises on the surface, the brand has not changed, the process has not moved, but in fact, the bosses of these enterprises are always constantly studying the market, insight into the market, analyzing the industry, analyzing competitors, changing the leadership, in the management level, leadership art, market concept, development strategy has always been in the leading position of economic development, occupying a considerable share of the market, leading the trend of the industry.
Second, there must be a clear strategic plan
In today's era of high-tech, high-quality and high-speed development, entrepreneurs must know themselves, have smooth information, thoroughly understand policies, adapt to the environment, and make strategic planning decisions that can stand the test of practice and are proved to be correct, in order to avoid fighting uncertain battles. Gone are the past when mud and sand were mixed, and whoever was bold could make money and succeed. Any great success today is by no means accidental, arbitrary, lucky, blind success, but necessarily depends on detailed, well-thought-out strategic planning to guide the success of a campaign or a product. Scientific, standardized, clear and accurate corporate strategy is the magic weapon for success, which is especially important for private entrepreneurs.
Relying on the boss to pat his head on the decision and act according to emotions may win a certain victory in the local or initial period, but entering the era of socialized and intensive competition is unable to occupy a certain industry market for a long time and stably.
Economic effect = strategic objectives× work efficiency. Entrepreneurs according to their own enterprise nature, product structure, production capacity, staff quality, capital capacity, technical content, management level, market share, industry development prospects and other comprehensive factors to make the strategic objectives and strategic planning, is the key to the success of the enterprise. Moreover, this corporate strategic plan must be clearly remembered by every employee and turned into a code of conduct. Japan's Toyota Motor Corporation, Mitsubishi Electric, China's Changhong Electric Appliances, and The United States Gates' Microsoft Company, their success in seizing the beach and occupying the market has benefited from the correct and far-sighted strategic planning decisions of entrepreneurs. Work goals should be turned into employee actions, and they must be very agreeable and passionate goals.
Third, after the policy decision, the cadres are the decisive factor
The management philosophy of Mr. Liu Chuanzhi of Lenovo Group believes that the boss is to set the strategy, build the team, lead the team, set up a reasonable organizational structure, know the people well, lift the talents and talents, and form a lean and efficient leadership team. The work process designed according to the long-term strategic planning of the enterprise, the target responsibility system with clear responsibilities and rights, and the division of labor responsibility system are another key for entrepreneurs to apply the art of ten-finger piano to the operation of the enterprise.
According to the enterprise strategic planning decomposition of the formation of the goal responsibility system on the various chain links, easier said than done. It relies on the perfect and meticulous management system of the enterprise, and it is necessary to adhere to the best subpoena card responsibility area, with a clear division of labor, complementary cooperation, clear rewards and punishments, and the need to adhere to the seriousness, seriousness and longevity of the system, and enhance the consciousness of implementation.
The train runs fast, all thanks to the headband. The quality of the cadre contingent is a major matter that has a bearing on the life and death of the enterprise. If the boss is compared to the head of the enterprise, then the cadre is the hand and foot of the enterprise, and the cadres cannot move their hands and walk, and their initiative and execution depend on whether the command of the locomotive is correct or not. Of course, if the boss is an outstanding pianist, in the goals, responsibilities, interests, rights and science, meticulousness, principle, coordination, artistry of different tunes, can be suppressed, beautiful chords, then the enterprise will undoubtedly be in a virtuous circle. On the contrary, if the overall consistency, the coordination of the limbs, and the synchronization of the actions cannot be maintained, then a piano cannot play beautiful music; a person will be disabled and do a lot of ineffective or low-energy work, and he will not be able to compete with others; he will not be able to participate in the game of the rules of the market.
Fourth, people-oriented, mighty rule the army
The Financial Times commented on Zhang Ruimin as "in a rapidly changing market with unique ideas, in just 15 years, the development of a dying enterprise into a modern group, he personally has a firm and unique business strategy, so that consumer satisfaction and loyalty to maximize." Adhere to people-oriented management, leading in the industry, with sustained and stable profit performance, as well as successful strain management capabilities and market globalization concept."
Zhang Ruimin's "people-oriented" management concept enables Haier to achieve harmony and communication between people, form a strong cohesion within Haier, and form the concept of all employees of the enterprise to benefit from the global market. The three transfers within the enterprise and the "bpr" project (business process reengineering) are transferred from the domestic market to the international market; from the manufacturing field to the service field; from the linear functional management to the direct customer-oriented complete business process transfer with high decision-making power, so that the enterprise and every employee can adapt to the frequency of changes in the international market.
Zhong Pengrong, a well-known economist in China, advised Chinese private bosses to become entrepreneurs, and while managing capital and resources, the most important thing is to manage themselves well, and to be good experts, entrepreneurs, and politicians. To do business is to be a person, and the entrepreneur's behavior in the enterprise is the embodiment of the entrepreneur's personality, that is, the branding of the intangible assets of the enterprise. "Take care of your customers, take care of your employees, and the market will take care of you", which is the core of people-oriented.
Entrepreneurs should give full play to four factors: 1, character factors: essential sense of love; 2, talent factors: practical sense of admiration; 3, knowledge factors: scientific sense of dependence; 4, emotional factors: spiritual intimacy. The ancients cloud "mighty rule the army, moral etiquette to assist the government", the personality charm of an entrepreneur = the correct decision + the nobility of character + the wisdom of intelligence.
The correct use of power is also an important part of the boss's self-restraint and mighty rule of the army. Many bosses, and even the leaders of state-owned enterprises, regard enterprises as their own private domains, and they respect themselves, do whatever they want, do whatever they want, and combine the power of appointment and dismissal of personnel, the right of administrative rewards and punishments, the right of economic restraint, and the right of financial control; their deputies and business personnel are useless, and everything is only based on my eyes. These practices can only make employees passively work for part-time work, can not aggregate each other's feelings, and it is more difficult to breathe and share a common destiny. If the policy system is formulated for others, the entrepreneurs themselves are not constrained at all, and they do not know that this is digging a grave for their own enterprises.
Therefore, a real entrepreneur with strategic thinking should be good at exerting his own non-power influence and personality charm, using his own talents and conduct to arouse the sense of resonance, reverence, dedication, and pride of following the leader, in this case, the employees will consciously find ways to think about the enterprise, exert their greatest potential for the enterprise, and consciously and voluntarily strive to do a good job that belongs to themselves or not. Entrepreneurs should display their talents and realize the innovation and development of enterprises, and their most important work is to cultivate people with morality, treat people well, and unite the vast majority of people to make unremitting efforts for the enterprise goal. We should ensure that the corporate reward system, promotion system, wage system, participation system, and welfare system related to the personal interests of employees can be formulated fairly and properly implemented, so that employees have a sense of satisfaction that everyone is equal, closely related to personal interests, has a respected personality, and is recognized for their contributions.
While grasping themselves, entrepreneurs should also let them restrain themselves to their families and cronies, and should play an exemplary role among all employees. If employees respect entrepreneurs as much as they do, that will have an immeasurable positive impact on entrepreneurs. If a good boss has a strong sense of public awareness and social responsibility, dares to be the first in the world, and has a "iron shoulder to bear morality" pride, he can build a corporate team with himself as the core, and he can form a unique and socially respected corporate culture.