In the hearts of many people, Mercedes-Benz, BMW, Audi can have a pure electric version of the model, and even performance cars can also have pure electricity, if you talk about Rolls-Royce, how many people will not expect? But in fact, it has already been recorded in the turning moment of Rolls-Royce.
On September 29, 2021, Rolls-Royce officially announced that the brand's first electric model, the Spectre, will be officially launched in the fourth quarter of 2023, and the Rolls-Royce brand will fully electrify its products within 2030. Rolls-Royce CEO Toston Müller Utfords called it "a milestone in the history of the Rolls-Royce car brand" and "the most important day in the history of Rolls-Royce cars" in addition to the brand's founding.
Although Che Yun fungus knew that it would come sooner or later, after hearing this news, it would still lament the changes of the times. As an automotive media practitioner, Che Yunqi caught up with the moment when the internal combustion engine and the electric motor handed over the baton, which is also a sense of witnessing history.
Stop sensationalism! Back to the point.
The official choice of the name "Spectre" to symbolize the new dawn of Rolls-Royce, and the Word's British spelling is meant to honor the brand's heritage. Toston Muller Utfus explains: "The Shining is used to refer to supernatural beings with great powers, which belong to another realm and whose presence is felt through brief appearances. The Shining Spirit can force the world to pause, and it dominates the space it occupies. But it disappeared shortly after its appearance, leaving behind excitement, energy and mystery. He thinks the name fits well with a car that "makes people feel like it exists and then disappears into a world that only a handful of people can enter."
The new car is positioned as a pure-point two-door coupe model with a somewhat similar look to the Rolls-Royce Phantom. The side rear opening door will make the opening and closing angle of the door larger, and it will be more convenient for passengers to get on and off the car. The rear of the new car adopts a sneakback shape, the wheel hub and rearview mirrors are all blackened treatment, the overall bias is moving, it is clear that such a design positioning should be the owner of the car, not the driver of the car.
As Rolls-Royce's first pure electric vehicle, spectre will use Rolls-Royce's exclusive architecture to build. In fact, in 2017, Rolls-Royce already has an exclusive aluminum architecture, which is a tailor-made and flexible vehicle space architecture, which can not only be used for Rolls-Royce's internal combustion engine models, but also adapted to other models of different powertrains under the brand. As a top ultra-luxury brand Rolls-Royce, it is bound to be meticulous about such a product that is about to "usher in the era".
In order to ensure that every detail of the product is in place before it is delivered to the customer, Rolls-Royce has set up an extremely rigorous test program for the Spectre, and the total test mileage of the car will reach 2.5 million kilometers, which is equivalent to the total mileage of an average Rolls-Royce that has been used for more than 400 years. The Shining is also about to start its road test project, the test will be all over the world, maybe everyone may be able to meet it on the road in the future.
Unfortunately, Spectre has not yet wanted to disclose the interior design and intelligent configuration to the outside world, nor has it disclosed the power parameters and battery life information. However, as early as 2011, Rolls-Royce began to study electric powertrains, and now it has obtained the relevant technology. At present, on Rolls-Royce's UK official website, Spectre has opened the booking queuing channel, but the starting price and some key information have not been officially released.
Among the ultra-luxury brands, Rolls-Royce is the first car company to announce the future path of pure electric models. Obviously, Rolls-Royce, which has been sitting on the throne for more than a century, did not choose to start with "hybrid", but directly entered the era of pure electricity without hesitation, which also allowed Volkswagen to see that its brand's ambition for electrification is by no means more than a car, but a new throne of ultra-luxury electric vehicles.