Recently, the news of "98% of China's online shopping parcels are free shipping" has not only caught fire in China, but also caused a big discussion abroad, and many foreign netizens sighed: "There is no harm without comparison."
This year, 98% of China's double 11 parcels are free shipping, ranking first in the world. Seeing this scene, some foreign media reported that China has entered the era of free shipping for the whole people. Some media also said that it is precisely because of its strong infrastructure and large-scale popularization of the network that China has achieved the world's first free shipping rate.
Foreign netizens looked at their own country's data, and their expressions were very "sour". The United States, which ranks second, has only about 60% of the free shipping rate. Among European countries, the Dutch free shipping rate is 52%, and the free shipping rate in Germany, the United Kingdom and France is only about 40%. In this regard, Chinese netizens said: Big fuss.
The seemingly inconspicuous express delivery actually reflects The rapid development of China. What the small developed countries of Europe have not done have been done by China, a developing country with vast and complex terrain.
In fact, not only China's express delivery is making efforts, the entire e-commerce industry is undergoing a huge transformation. For example, this year's double 11, Jingdong launched an hourly purchase, shortening the delivery time to less than one hour, and announced a 30-day insuring price of double 11 electronic products. Tmall launched a fast refund service, consumer refunds directly skip the merchant, improving the user experience. The "face-to-face exchange service" launched earlier by Vipshop continues to be hot, and when consumers return and exchange goods, they do not need to send couriers, and only need to wait at home to complete the return and exchange... It is not difficult to see that major e-commerce companies are making efforts in service quality and promoting the formation of a more advanced online shopping environment.
After the major e-commerce service systems, the situation that was supposed to be sluggish on Double 11 this year has also ushered in a reversal, and the performance has far exceeded expectations.
On November 1, the first wave of Tmall went on sale, and there was a good start. In one hour, more than 2,600 brands sold more than a full day last year. Jingdong also sent good news, selling 190 million pieces of goods in 4 hours, of which the one-hour turnover of home appliances also exceeded the whole day last year.
Vipshop's "Big Name Day" and "Super Set" and other activities also detonated Double 11 in advance. L'Oréal sold nearly 4,000 sets in just two hours; Skechers went online for 24 hours, with sales of nearly 40 million; Belle's single-day sales were close to 55 million, up 120% year-on-year.
Consumers want nothing more than real discounts and satisfactory service quality, not bells and whistles and countless routines. This point applies to both domestic and foreign netizens, after the improvement of the free shipping rate, Chinese e-commerce companies have begun to improve the quality of service, this step is the right step. It is foreseeable that the next time foreign netizens will have "sour".