In April this year, Deyou Xinghefu store Donggaoshan switched from a local brand in Anhui to the shell platform and joined the Deyou brand.
After a downturn in May, positive adjustment of the state in June and July, and accumulation of tenants in August and September, Deyou Galaxy House Store used half a year to achieve a leap from 0 to 1 million, and in this October it stood out from many stores in Hefei Deyou and bravely broke through the million performance mark.
Deyou Galaxy House store
Get out of the confusion and look for a breakthrough
In the first month of joining the platform, Takayama and the team also faced a serious window period. Affected by the market downturn, coupled with the run-in period of the initial entry platform, the store has experienced a difficult period of not opening a single for a long time. Although the team of old employees brought out by the mountain is stable, the new people will inevitably have a change of mentality, and they will face the dilemma of unstable team members while their performance is unstable.
Stabilizing people and boosting team morale is a top priority
In order to cheer up the team, Gaoshan set up a special incentive system, including billing incentives and business action incentives, and the team's morale gradually rebounded under this encouragement.
Deyou Galaxy House store
At the same time, in order to let the newcomers have a clearer direction of progress and improve the retention rate of the newcomers, Gaoshan specially set up a point system for store brokers and rewarded according to the point ranking.
Find the right strategy, clarify the direction and then start
Entering July, the industry's experienced Takayama also keenly felt that the proportion of new housing transactions gradually increased compared with the past. Therefore, he actively responded to the platform's "one-second-hand linkage" strategy, mobilized excellent brokers in the store to set up a new house team, and implemented it from top to bottom, and the concept of "second-hand brokers can also have new house performance" has penetrated into the heart of every broker in the store.
With the strategy to determine the direction, the system to stimulate morale, the management to lead by example to implement the strategy, and the first-hand and second-hand linkage as a breakthrough, the store operation has entered the right track.
In-store meetings
Goal + Management + Passion = Millions
The premise of completing the task - goal decomposition
If there is a store that does not want to do a "million store", it is impossible, and the same is true of the Deyou Galaxy House store. Just after September, the store owner Takayama pulled the store management to analyze the September performance and business problems, and set the goal of 100 days of hard work.
Deyou Galaxy House currently has 20 brokers, whether it is new homes, second-hand, or rental business, have not given up. Around the "tenant belt", Takayama and store management have broken down millions of goals for each broker, and led by example to carry out high requirements.
Million goal of the store
The core of the task - goal management
This October, Takayama almost all of his time is dedicated to the work, he believes: the business experienced m store manager, the main auxiliary broker to negotiate into each order; but as a store owner, to understand the recent business status and customer progress of everyone in the store, and maintain an efficient operation state, your state is in, the state of the store is there!
From the store owner to the store manager to the agent, this top-down enthusiasm and pursuit of the goal infects everyone in the store. This October, Deyou Galaxy House store second-hand transaction orders 12 singles, new houses 3 singles, lease 10 singles, each signed order, Takayama will and store partners synchronous goal to achieve progress, step by step to motivate store brokers to move towards the goal.
Store owner Takayama communicates with store staff about work matters
It is an opportunity, but also a long-term accumulation
From 0 to million performance, what is done right? Shop East Takayama is summarized into three aspects:
✔ Clear team goals;
✔ Shopkeepers and management lead by example and implement operational requirements from top to bottom;
✔ Continuous accumulation of listings and customers.
The accumulation of housing and customer sources is the most important factor in the achievement of goals in the eyes of Takayama.
Focus on the listing, accurate focus
The second-hand housing market is the direction of finding customers in the house, and it is fundamental to firmly grasp the housing. For the surrounding communities, the stores will gather troops in a phased manner to focus on the community. For these key communities, Gaoshan will uniformly arrange a fixed running time, not only requiring store brokers to understand the type of apartment in the community, but also have a detailed understanding of the parking spaces, greenery, community owners and even security guards in the community. Quickly close deals by finding guests in a house.
Shop East Takayama conducts a demonstration of the listing
Clarify the source and positioning of customers, and be targeted
In terms of customer sources, it has shifted from centralized offline to focused online. After joining the shell platform, the online operation has im into the line, vr belt to see, etc., and the corresponding data on the response rate, the commission rate, and the business opportunity conversion rate, so these indicators will also be assessed accordingly in the daily store management.
Deyou Xinghefu store is mainly surrounded by mid-to-high-end residential areas, so the store also positions the source of customers as high-end customers, and grasps the high-end customer group by enhancing the service awareness and professionalism of brokers.
The more you are in adversity, the more you must grasp the basic skills of the business
Most of the Deyou Galaxy Store are industry veterans who have worked for many years, but there is still a lot of business training in the store. In the eyes of Takayama, only by continuous learning and constantly breaking through themselves can they not be eliminated by the industry.
Store honors
In order to enhance the learning atmosphere in the store, he created learning meetings, professional sharing in the morning, middle and evening meetings; uninterrupted unified arrangement of customs clearance to consolidate the broker's grasp of the listing information; regular market information sharing to ensure that the broker keeps abreast of market trends... It is through continuous learning and review that the Deyou Galaxy Store team can grasp the listing information in detail and effectively match customers.
After achieving the million goal, Takayama admitted that "the pressure is greater, and the burden on his body is heavier", but he hopes that he can continue to attack when the momentum is strong, and he also hopes that every million goal will be like a beacon leading all the team to move forward together.
Entering November, the signs of market recovery have become more and more obvious, and we look forward to more stores taking off, catching up with the boom, and bravely achieving good results with the heart of struggle!