Mango wants to take the meta-universe platform "Fast Book" will not stop broadcasting Zhang Huali's speech is a bit informative

Financial Associated Press (Changsha, reporter Li Yongjun) news, november 2, 2021 China Mobile Global Partner Conference main forum was held in Guangzhou, Hunan Radio and Television Group Chairman and Mango Super Media Chairman Zhang Huali made a speech at the meeting, revealing a lot of dry goods.

Zhang Huali said that Hunan Radio and Television will take the 5G Key Laboratory of the State Administration of Radio and Television as the base to explore the construction of a mango "meta-universe" platform and fully participate in the competition of future communication forms. In addition, he also indirectly confirmed that "Happy Base Camp" will not stop broadcasting, and there will be digital virtual hosts to join the upgraded "Fast Book" host family.

Build a meta-universe platform with a national 5G laboratory

In August this year, China Mobile's China Mobile Capital once again increased the size of Mango Super Media, and upgraded to the second largest shareholder of the latter by participating in the fixed increase. China Mobile's Migu Culture, this year's cooperation with Mango Super Media has also expanded significantly.

In return for the favor, Zhang Huali came to celebrate the China Mobile Global Partner Conference is not surprising. Of course, there is no shortage of guests who can be invited to speak at the theme forum on November 2. The Reporter of the Financial Associated Press found that in addition to government leaders and academician experts, in addition to Mango Super Media, the other five companies that spoke as partners were Huawei, iFLYTEK, People's Network, Intel, and ZTE.

Zhang Huali said in his speech that Hunan Radio and Television Group and China Mobile, with Mango Super Media as an opportunity for cooperation, are jointly exploring a new sample of cultural and technological integration, so that content and technology can be closely integrated and empathetic.

He especially mentioned that Hunan Radio and Television will strengthen new technical assistance and create a new ecosystem, and will explore the construction of a mango "meta-universe" platform with the 5G Key Laboratory of the State Administration of Radio and Television as the base, fully participate in the future communication form competition, and provide a driving force for sustainable development.

The 5G Key Laboratory mentioned by Zhang Huali is a state-level laboratory for 5G high-tech video, jointly built by the Hunan Provincial People's Government and the State Administration of Radio and Television, and implemented by Hunan Radio and Television Station and Hunan Radio, Film and Television Group, and settled in Hunan Malanshan Video Cultural and Creative Park.

At the listing ceremony held in March last year, Hunan Radio and Television said at that time that the 5G laboratory would be based on high-tech, starting from content, monetizing the digital economy through the multi-scenario application of 5G high-tech video, from content media to platform media, from 100 billion content Internet to trillion-level industrial Internet.

According to Zhang Huali's speech at the China Mobile Forum, the laboratory has gained something in the past year or so since its official operation.

Mango Super Media also replied to investors on November 2 about "Does the company have a meta-universe concept?" When asked, Mango TV participated in and released the interactive video standard, launched a series of technological innovation achievements including virtual host "yaoyao", ar star co-production interactive system, interactive video platform, imgo ultra-high-definition video repair and enhancement platform, etc., and is building the infrastructure of Mango Metacosmity through three aspects of "interaction + virtual + cloud rendering".

In fact, media enthusiasm for the metacosm has been heating up lately. At the recent Facebook Connect 2021 conference, founder Zuckerberg officially announced that he would replace the company name "Facebook" with "meta".

In order to help everyone better understand the concept of the "metaverse" and the original intention of Facebook's name change, Zuckerberg also personally appeared on camera and filmed a fantasy short film, indicating that in the future, whether it is work, study, play, shopping, and creation, it can be instantly conveyed in the form of holograms, greatly reducing commuting time.

"Fast Book" will not stop broadcasting and will join the digital host

In addition, Zhang Huali also revealed in his speech that Hunan Satellite TV launched a digital virtual host "Xiao Yang" a month ago. This is also the result of the research and development of Hunan Radio and Television Laboratory, Hunan Satellite TV will further personalize the cultivation of "Xiao Yang" in subsequent scenes, and will also be able to join the host family of the upgraded and revised "Happy Base Camp" as a host in the future.

This information is equivalent to indirectly responding to some speculation about the "Fast Book" from the outside world. Judging from Zhang Huali's words, "Fast Book" will obviously not stop broadcasting, but will be digitally redesigned and upgraded.

Of course, in view of the fact that Hunan Satellite TV has changed the main slogan that has been shouting for 17 years from "Happy China" to "Youth China", it is not excluded that the revised and upgraded "Fast Book" will also be renamed accordingly.

Since June, Mango Super Media, whose stock price has been under pressure, really needs to give investors some new changes to boost confidence. Internet analysts at CCIC Media also paid attention to Zhang Huali's speech, and believed that the company is experiencing a double change of technology & content, and in the long run, the company's current resources and endowments determine that Mango may be the potential target of the meta-universe.

Notably, Nick Clegg, its head of global affairs, said in an interview tuesday that it could take up to 15 years for the metaverse to blossom and that the company is committed to protecting users in the metaverse world.

Therefore, the effectiveness of Mango's efforts to build a meta-universe platform remains to be tested.