Zhang Huali, chairman of Hunan Radio and Television: Mango TV entered the top three in the industry

In the concept of Hunan Radio and Television, Mango TV has been upgraded.

According to Hunan Radio and Television Station, on April 21, the group company (station) held the 2021 annual work conference on the construction of party style and clean government. At the meeting, Zhang Huali, secretary of the party committee and chairman of Hunan Radio and Television Group Company (Taiwan), delivered a speech, in which he said when mentioning the development achievements that Mango TV entered the top three in the industry and is the only profitable video website in the market, and Mango Super Media spans the "market value of 100 billion". Zhang Huali is also the chairman of Mango Super Media.

It is worth noting that Zhang Huali did not elaborate on the above-mentioned "top three in the industry" standard. According to Questmobile data, according to MAU (monthly active), the first echelon of the long video platform is Tengaiyou with a MAU of more than 200 million people, the second echelon is Mango TV and Bilibili, which have mAU in the range of 100-200 million, and the third echelon is MAU's unsolved 100 million platforms, including Sohu Video and Renren Video.

Among them, the number of active users of the first echelon iQiyi and Tencent Video is significantly ahead, with MAU remaining around 500 million, while the performance of youku in the first echelon is slightly behind. In terms of the second echelon platform, benefiting from the broadcast of blockbuster content such as "Star Detective 5" & "Under the Golden Dress" (2019Q4-2020Q1), "The Next Stop is Happiness" (2020Q1), "Sister Riding the Wind and Waves" & "The Great Escape room 2" (2020Q3), "Star Detective 6" & "Under the Sun" (2020Q4-2021Q1), mango TV's user scale has grown significantly, and the MAU exceeded 2 in August 2020 hundred million.

In fact, although the gap in monthly activity has narrowed, Mango TV still lags behind Youku. But in Rihuo, Mango TV did slightly overtake Youku in April 2020, but the two were quite close. Zhang Huali's "top three in the industry" refers to the daily life of some time periods.

In terms of the number of paid members who are more important to profitability, the growth rate of the head platform has slowed down, and the second-tier platform is still in the incremental stage. According to the financial report, the number of paid members of iQIYI and Tencent Video exceeded 100 million in 2019Q2 and Q3 respectively, but then the growth rate of iQIYI's paid members slowed down, and the number of paid members of iQIYI slowed down, and the number of paid members in 2020 was 102 million, down 3% month-on-month and 5% year-on-year; Tencent Video surpassed iQiyi in 2020Q2 to reach 123 million in 2020Q4, up 2% month-on-month and 16% year-on-year. At present, the number of paid members of Mango TV and Bilibili in the second echelon is still in a period of rapid growth, and the number of Mango TV members exceeded 18 million in 2019, an increase of 67% year-on-year, reaching 36.13 million at the end of 2020, an increase of 96.68%; The number of paid Bilibili members has doubled, and the two still have a large upside in the incremental market.

In addition, Zhang Huali also mentioned in his speech that this year we should focus on doing a good job in three tasks: First, regard the special rectification of "opening affiliated companies" as the top priority; second, cooperate with the Provincial Discipline Inspection Commission to do a good job in the work of leading cadres interfering in the problems involved in project construction projects; and third, promote the construction of a clean and honest government risk prevention and control system as a whole, further establish and improve the system, and strengthen the supervision of the implementation and implementation of the system. It is necessary to make good use of the "four forms", especially the first form, to nip the emerging and tendentious problems in the bud.

According to the performance forecast, in 2020, Mango Super Media is expected to achieve revenue of 14.002 billion yuan, an increase of 12.01% year-on-year; net profit of 1.963 billion yuan, an increase of 69.79% year-on-year.

As of 14:00 on April 22, Mango Super Media reported 63.3 yuan, an increase of 0.11%.

Further reading:

Mango TV is super youku in profitability, with what?

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