Wang Wei: The innovation and progress of intellectual media allow us to have more ways to perceive the world

On June 6th, the 2021 Global Artificial Intelligence Technology Conference (GAITC 2021) "Development and Challenges" Intelligent Media Forum, hosted by the Chinese Society for Intelligent Intelligence (hereinafter referred to as caai) and co-hosted by Sina News and the Communication University of China, was successfully held in Hangzhou. As the chairman of the forum, Wang Wei, CEO of Weibo Coo, CEO of Sina Mobile, and President of Sina AI Media Research Institute, gathered with experts from the media and artificial intelligence fields to discuss the cutting-edge application research and development trend of new technologies such as artificial intelligence, big data, deep learning, and brain science.

Wang Wei delivered a keynote speech on "The Age of Intellectual Media: Data Empowers the Discovery and Dissemination of Hot News" at this forum, introducing Sina's use of artificial intelligence, big data, deep learning and other technologies to empower the whole process of hot news operations, and sharing some of his thoughts on the future development of smart media.

Wang Wei delivered a keynote speech.

"Smart media innovates and advances all the time, and it gives us more ways to perceive the world." Wang Wei believes that when the development of artificial intelligence enters a higher and more complex stage, mankind will face new opportunities and challenges. The intelligent upgrading of media means the improvement of media operation efficiency and the liberation of the human brain. But what cannot be ignored is that people have emotions and can think, and the human brain is always the judge of news value. We must balance the relationship between the value of the brain and the efficiency of intelligence while developing intellectual media, and only coordinated development can artificial intelligence give greater value to the media.

Looking back at the trend of smart media development policies at the national level, the deep integration of media and the empowerment of new infrastructure are undoubtedly the key words. With the advent of 5G, big data, cloud computing, Internet of Things, blockchain, artificial intelligence and other information technology revolution achievements, strengthening the forward-looking research and application of new technologies in the field of news dissemination and promoting independent innovation of key core technologies is the general direction of in-depth development of media integration construction.

Wang Wei said that Sina has always been very concerned about the development trend of the new technology-driven media industry, and Sina is not only a deep cultivator of the media industry, but also an early adopter and practitioner of media technology. Under the influence of new technologies, artificial intelligence will intervene, penetrate and integrate into the media more comprehensively and deeply, becoming a decisive factor in the further integration and development of media in the era of intellectual media, and helping the media industry to open a new era of deep integration, integration, intelligence and square domain.

"Based on our insight into new technologies and industries, Sina has been laying out the intellectual media era since 2016, and in addition to social media microblogs, it has also focused on building a Sina intelligent media platform." He introduced that Sina has completed the transformation of the intelligent media platform and formed a product architecture of three platforms, one matrix and multiple terminals. "Over the years, we have made certain achievements, taking the Sina news client, Sina's main product platform, as an example, at present, the average daily active users are about 70 million, and the monthly active user scale is close to about 140 million, which is data from third-party data agencies."

In addition, Wang Wei mentioned that Sina has been doing exploration and research on the exploration and dissemination of hot news, and has focused on creating the "Sina Hot List" product since the second half of last year. "We use intelligent media technology to discover hot spots and spread hot spots, which are not carried from our 'Weibo hot search', but the results calculated by us through the monitoring of the whole network through human-machine collaboration and the synthesis of data from various lists." Users can see the ins and outs of hot events from our 'hot list', see the interpretation of it by various experts, and the reasonable analysis and evaluation of both sides, which is also the advantage of Sina News from other information platforms."

At the end of the forum, Wang Wei said, "The era of intellectual media has accelerated, and Sina is fully prepared to meet new opportunities and challenges. This era is destined to be rewritten with intelligence, and the empowerment of new technologies on media platforms has just begun, just as the four words of the theme of the conference are 'cross-integration, mutual birth and win-win', which will be the main theme for a long time in the future."