Nike released a kobe a.d .mid, a total of five pairs, five color matching, representing the "five crown Kobe", the thoughtful Kobe has always been very concerned about color, attitude and emotion between the implication, although he is "black" Mamba, but the different colors presented by Kobe and kobe series are also different.
He is black, but he also represents purple gold, and he also represents the white, black and red American team. And this kobe a.d .mid in terms of performance to follow the essence of the kobe series, lightweight foot feel, the concept of "line" as the concept of the upper of the shoe, and the lunarlon and zoom air cushion combined midsole, in addition to the biggest buying point must be the color matching.
The five colors represent the five spirits, which reminds me of the cartoon "The Hundred Beast King" that I watched when I was a child, and today's children should not have experienced it. The five lions are a composite king kong, each representing a different color and energy. The black lion represents lightning, the red lion represents fire, the green lion represents wind, the blue lion represents water, and the yellow lion represents magma.
There is also the "Gourd Brothers", which has been classic for decades, and each gourd baby represents a different color and ability. Looking at kobe a.d.mid, the five major colors reflect the different spirits of Kobe.
Purple: Fearless. It represents facing difficulties and setting goals. The pattern of the heel relief is the highlight.
Red: Enthusiastic. Represents Kobe's passion. The upper has a digital element.
Yellow: Positive. Don't give up when you encounter setbacks and doubts. It seems to be made of suede material.
Gray: Superior. A neutral color, Bryant believes that winning the championship is more important than friendship. There are many designs for the seams, which are very shadowy of the nike x off white series.
Blue: Calm. Everyone has weaknesses, so be open and try to minimize mistakes. The heel of the shoe has some special numbers that represent Kobe.
Using the psychology of color, kobe a.d.mid has confirmed Nike's understanding of products and consumer needs. In this era of great color, our preferences for sneakers are changing dramatically, but one thing is certain -
"Solid color" is becoming a big hit.
It is already an unstoppable rhythm affecting the dynamics of the shoe ring. Not long ago, Jordan brand released a complete set of three colors of air Jordan 2 deconstructed, the style is very direct - solid color. Including the three psny x air Jordan 12 launched this year that we want to buy but can't buy, and the kaws x air jordan 4 that has now exceeded the market price of 10,000 yuan.
100% pure color is now the big hit, kobe a.d.mid is 100% pure color, what is 100%, that is, the upper, midsole, sole are all a color, the so-called "triple black", "triple white", "triple red" is a pure color.
Nike to promote the pure color system is step by step, this year's spring set off a "pure white prevailing" trend, a pair of shoes to the top and bottom is all white, this is the most typical pure color system.
In february, the "5 decades of basketball" project was launched, and almost all solid colors were introduced, and the upper was one color. This has been a successful precedent, such as "black face and white background" shoes have always been respected by hipsters, and everyone now likes the upper of a color, simple and clean.
The old toe is not cold to this year's air jordan 5 red suede, because it has not restored the "angry bull" of the year, but the new toe feels very ok, a large piece of pure red, more energetic ah.
Kobe Bryant is also the originator of hyperdunk spokesperson, in 2012 Nike reproduced the early generation of hyperdunk 08 in 2012, of which there are 3 pairs of solid colors, that is, three primary colors of red, yellow and blue, each pair is a color, especially unified.
Today, when it comes to react hyperdunk 2017, the city pack has also recently been launched, such as the "Beijing" city note version is the most typical solid color.
Before the launch of react technology, nike's vapormax running shoes launched the "day to night" series after the silver white and red, and the color design was also inspired by solid colors.
Obviously, we are ushering in a "solid color storm", not only nike, but also other brands also have pure color works, which will not be repeated here. Monochromatic sneakers are the trend of the times, in this era of young people's pursuit of simplicity, the number of colors in a pair of shoes is becoming reduced, and the design concept of "less is more" is deeply rooted in the hearts of the people.