On the afternoon of November 3rd, the brand launch conference of Xintang National Foreign Trade Transformation and Upgrading Base and the launching ceremony of Guangzhou Dongdamen Fashion Center Project with the theme of "Digital Leadership and Fashion Upgrading" were held in Hall 5 of Guangzhou Liuhua Exhibition and Trade Center.

Under the guidance of The Department of Commerce of Guangdong Province, Guangzhou Municipal Bureau of Commerce, Zengcheng District Government and Xintang Town Government, the event was hosted by Guangdong Garment industry association and Xintang Denim Clothing Innovation Service Center, hosted by Guangzhou Dongdamen Industrial Co., Ltd., and co-organized by Guangdong Textile and Garment Industry Digital Collaborative Innovation Center and Korea-China Textile Fashion Research Institute.
The launching ceremony was presided over by Huang Yiqun, executive vice president of Guangdong Garment and Apparel Industry Association, Ren Jun, director of the Trade Management Department of the Department of Commerce of Guangdong Province, Zhu Kechong, deputy director of the Trade Development Department of Guangzhou Municipal Bureau of Commerce, and Lin Lan, a fourth-level researcher, Chen Chenglu, member of the party group of Guangzhou Zengcheng District Development and Reform Bureau and full-time deputy director of the Greater Bay Area Office of Zengcheng District, Wang Liping, leader in charge of the Bureau of Science and Commerce and Industry of Zengcheng District and vice president of the Zengcheng District Council for the Promotion of International Trade, Huang Guanqiang, deputy secretary of the Party Committee of Xintang Town, and Liu Yueping, executive president of the Guangdong Garment and Apparel Industry Association. Dr. Danfeng Ren, leader of Guangdong Textile and Garment Industry Digital Collaborative Innovation Center, Cui Baoyong, chairman of Korea-China Fashion Research Institute, Zhu Yanni, president of Zengcheng District Live E-commerce Association, Lin Guoshou, chairman of Guangzhou Dongdamen Industrial Co., Ltd., Lin Liangsen, general manager, Zhong Xiaoying, general manager of Guangzhou Zhangzhen Culture Communication Co., Ltd., and other leading guests attended the event.
Digital Leadership · Stylish upgrade
Xintang is one of the first batch of state-level foreign trade transformation and upgrading bases, and the only textile and garment foreign trade base in Guangzhou. All along, Xintang garment industry has been highly valued by governments at all levels, the new era of development of the 14th Five-Year Plan, Xintang garment has also ushered in a new development. In 2020, the "Three-year Action Plan for Guangzhou to Build a Fashion Capital" proposes to "build an international fashion center in eastern Guangzhou", Xintang garment industry is facing a new task of transformation and upgrading, how to create a new carrier of the whole industry chain such as fashion creativity, design and research and development, brand promotion, fashion release, fashion services, e-commerce live broadcasting, etc., is a common concern of Xintang enterprises. To this end, the "Guangzhou Dongdamen Fashion Center" project came into being.
▲Huang Guanqiang, deputy secretary of the party committee of Xintang Town, delivered a speech for the launching ceremony
Huang Guanqiang, deputy secretary of the party committee of Xintang Town, said that Xintang clothing is internationally renowned, inseparable from the support of all parties, a new period, I hope that under the guidance of governments at all levels, the support of associations and the guidance of experts, Xintang will vigorously support the upgrading of the garment industry, promote the completion of the digital transformation of the industry, and introduce and cultivate a number of brands, so that Xintang clothing can create brilliance again and lead denim fashion.
▲Lin Liangxin, deputy general manager of Guangzhou Dongdaemun Fashion Center, made a speech
Lin Liangxin, deputy general manager of Guangzhou Dongdaemun Fashion Center, mentioned that building a fashion center not only focuses on Guangzhou, but also focuses on the lifeblood of the economic development of the Guangdong-Hong Kong-Macao Greater Bay Area, and the fashion center spreads out of the business circle. Through the carrier of Guangzhou Dongdamen Fashion Center, we worked with the Guangdong Garment industry association to build the Xintang Denim Clothing Digital Laboratory, and on the basis of the Xintang Garment Foreign Trade Public Exhibition Center, add digital elements to jointly build the "province's first denim industry digital public service platform". Carry out exhibition and trade exhibition and sales for domestic and foreign markets, publicity, enterprise promotion, business exchanges, product docking and other special services, expand the popularity and influence of Guangdong's garment foreign trade products, and dock relevant resources up and down the industrial chain, enhance the competitiveness of enterprise products and market development, and promote the transformation and upgrading of garment foreign trade.
Guangzhou Dongdaemun Fashion Center project launch ceremony
With the enthusiasm of the scene, the Dongdaemun Fashion Center project was led by Wang Liping, the leader in charge of the Bureau of Science, Industry and Commerce of Zengcheng District and the vice president of the Zengcheng District Council for the Promotion of International Trade, Huang Guanqiang, deputy secretary of the Party Committee of Xintang Town, Liu Yueping, executive chairman of the Guangdong Garment industry association, Huang Yiqun, executive vice president, Dr. Danfeng, the leader of the Guangdong Textile and Garment Industry Digital Collaborative Innovation Center, Cui Baoyong, chairman of the Korea-China Fashion Research Institute, Zhu Yanni, president of the Zengcheng District Live E-commerce Association, and Lin Liangsen, general manager of Guangzhou Dongdaemun Industrial Co., Ltd., Guangzhou Zhangzhen Culture Communication Co., Ltd. General Manager Zhong Xiaoying and a group of leading guests to promote the official launch.
Guangzhou Dongdaemun Fashion Center Project International Consultant Certification Ceremony
With the completion of the project launching ceremony, Lin Liangsen, general manager of Guangzhou Dongdaemun Fashion Center, officially presented the International Consultant Certificate of Guangzhou Dongdaemun Fashion Center to Cui Baoyong, chairman of Hanzhong Textile Fashion Research Institute. Combining the innovative management of Chinese and Korean fashion elements, promoting the high-quality development of apparel foreign trade, and building Guangzhou Dongdaemun Fashion Center into a digital, high-end branding, fashionable, high-end product image experience display and trade public platform.
Xintang National Foreign Trade Transformation and Upgrading Base brand released
Subsequently, the brand release of Xintang National Foreign Trade Transformation and Upgrading Base officially began, and Bunan Beast, EMC, forgoddess Fugaodais, Li Xiaojue lixiaocai, Qian Feng, Reverse Thinking, Trend Orange, unu-i jointly brought the Brand Clothing Show of Xintang National Foreign Trade Transformation and Upgrading Base.
Lee little cut lixiaocai
Not the Southern Beast
trand orange
forgoddess
eqween-mc
one - i
Inverse thinking
Lycaena