1905 Film Network Special Article Intangible Cultural Heritage Feast, Cultural Convergence. On November 4th, the theme party of "Rising Tide China, Intangible Cultural Heritage New Night" was broadcast on CCTV-6 Movie Channel Prime Time. The public welfare model of "filmmaker + inheritor + designer + brand" linked by Taiwan and the internet gathers and presents the intangible cultural heritage of many places in the country, and uses the "tide" of the East to create a fashionable "renewal" platform for China's precious cultural heritage.
Gathering the strong advantages of mainstream media and e-commerce platforms, this evening party jointly created by the movie channel and Tmall Guochao provides a beautiful stage for the rebirth of precious intangible cultural heritage. Starting with "Dingjun Mountain", Chinese cinema began with Peking Opera, the pearl of Chinese intangible cultural heritage. Generations of Chinese filmmakers, nourished by intangible cultural heritage, have also fed back with brilliant light and shadow, and projected the power of the times to the cause of intangible cultural heritage with the sincere heart of public welfare.
The shadow people are busy with intangible cultural heritage, and there are many highlights of the public welfare model
Iron feathers step on white, Suzaku teenager dances to break the sky; Miao Drum Lingxiu, one person and one flower splendid rivers and mountains. The different styles of intangible cultural heritage in the land of China are emotionally blended at the theme party of "Rising Tide China • Intangible Cultural Heritage Renewal Night".
Fengxiang woodblock prints, emblem ink, fixed porcelain, blue printed cloth, Quyang stone carving, Miao embroidery, Su embroidery, Weixian paper-cutting, Beijing noodles, straw carving... Ten intangible cultural heritage projects with a long history are unveiled in the form of new products jointly forged by non-genetic heirs and fashion designers.
The evening event was co-hosted by Lan Yu, host of the Movie Channel, and Guo Xiaodong, a filmmaker. At the scene, Chen Turing, Chen Xuedong, Ji Kejunyi, Li Yifeng, Tong Liya, Wu Fan, Xiao Jingteng, Yang Qianwei, Zhang Junning, Zhang Xueying and other ten filmmakers incarnated as intangible cultural heritage guardians, telling the past and present lives of various intangible cultural heritage, and working with Ding Zhen Pearl, Huang Xiaoming, Yang Yang and Li Jiaqi who stayed with "cloud" to jointly promote the future of fashion new product trends, and escort the unique model of "filmmaker + inheritor + designer + brand".
From "Dingjun Mountain", which opened the history of Chinese film with Tan Pai singing, to "Ten Faces Ambush" from the classical dance romantic martial arts world, from "Fancy Years" with the light dance of haipai qipao, to "Flash Girl" with colorful folk music playing in unison - Chinese film masterpieces nourished by intangible cultural heritage for more than 100 years were reproduced at the scene of the party. In the name of the film, many filmmakers use scenes to pay tribute to intangible cultural heritage, gather the power of starlight, and light up national culture.
In addition to the song "Suzaku", which opened with the hot opening of the Jiaguan Light Show of the Times Youth Group, more performances that presented the characteristics of intangible cultural heritage were staged on stage with a sense of futurism. Fang Jinlong, a Chinese music master loved by young people, once again joined hands with the folk orchestra to play the original suite of kung fu movies; the Miao inspired martial arts drum non-hereditary heir Ardor, and joined hands with the "Miao Drum Thirteen Aunts" to dance the intangible cultural heritage song and dance "One Person, One Flower"; following the display of the traditional costumes of the intangible cultural heritage, singer Zhou Shen presented the affectionate "Painting Silk"; singer Li Yugang's song "Wanjiang", summoning the new Quyang stone carving "Dragon Driving Xiangyun" to take off...
The city where the party was held, the capital Beijing, is also making efforts for the application for the "central axis of Beijing" at this moment. As a witness to Beijing's long history, the cultural contours of the central axis are clearly presented in the narration of Guo Degang, Hai Day and Zhang Kaili. The song "I", jointly performed by Xiao Jingteng and Ma Jia, sings the chinese sons and daughters' pursuit of the national spirit carried by the central axis of Beijing.
On the central axis, the intangible cultural heritage is seen, and the Taiwan network is fully decoded
As a warm-up for this grand evening, the movie channel used a 7-hour live broadcast of the media to analyze the rejuvenation journey of the intangible cultural heritage tide. Taking Landmarks in Beijing's central axis such as Jingshan, Qianmen, Dashilar and Bird's Nest as exterior clues, the live camera extends from the cultural vein of the capital to every aspect of The Chinese Intangible Cultural Heritage.
The reason why the central axis was chosen as the tandem clue of the live media broadcast activities is because it carries the rich history and culture of Beijing for hundreds of years and is the epitome of Chinese cultural heritage. At the same time, the bird's nest and the new ice cube born for the Olympic Games on the central axis have brought new vitality to this cultural root on the occasion of the 2022 Beijing Winter Olympics.
Under the guidance of the Jingyun national style, many filmmakers who appeared as intangible cultural heritage guardians walked into the live broadcast room of the movie channel, and Yao Miao, the host dressed in cloud brocade inlaid costumes, launched an intangible cultural dialogue, and went to the intangible cultural heritage exhibition hall with other film channel hosts to experience the relevant skills.
Wu Fan, the guardian of the emblem ink intangible cultural heritage, left ink treasure on the spot, and the four-character pen of "Tide Rising China" was sonorous; Zhang Junning, the guardian of the blue printed cloth intangible cultural heritage, was attracted by the simple beauty of the fabric and really used it as an environmental protection chopstick bag and other personal items; Li Yifeng, the guardian of the Su embroidery intangible cultural heritage, learned the art from the senior embroidery lady on the spot, successfully experienced the fine wire needle, and even praised the patience and painstaking effort required to pursue traditional skills; in the face of the face of the face person who was made 34 years ago but was still well preserved, Tong Liya, the guardian of the Beijing Face Intangible Cultural Heritage, was surprised. More proud of the Chinese intangible cultural heritage that has gone abroad...
"Behind every intangible cultural heritage is a legendary story and a historical memory." As the guardian of Fengxiang New Year's Painting Intangible Cultural Heritage, Chen Xuedong, while offering suggestions and suggestions for its fashion new products, is even more emotionally reminded of the warm past of his mother posting New Year paintings at the door every New Year's Day.
With the wonderful presentation of the evening activities and the sincere decoding of the live broadcast of the media, many netizens have joined the interactive discussion on various live broadcast platforms, and like Chen Xuedong, enthusiastically shared the heart-warming stories of intangible cultural heritage and themselves and their families. The intangible cultural heritage carved by 5,000 years of scale has truly penetrated into the source of national spirit cohesion and national self-confidence in the process of flying into the homes of ordinary people.
Gather the strength of the Chinese national tide and carry forward the proposition of intangible cultural heritage. The story of the central axis will continue to spread, and the future chapter of more intangible cultural heritage will be written in fashion. Together with Chinese filmmakers who are obsessed with the protection of intangible cultural heritage, the film channel will continue to capture the timeless beauty of intangible cultural heritage for the entire network audience.