Liu Tong: New discoveries, new experiences, new feelings

From December 11th to 13th, the 2020 Yixiang Yipin International Commodity Expo was held in Changsha, Hunan. With the theme of "One Belt, One Road, One World, One Township, One Product, One Dream", this expo has created a big stage for the development of one township and one product that integrates internationalization, high-end and specialization through exhibition displays, summit forums, special promotions, industrial docking, project negotiation and other activities, and showed the development achievements of China's one township and one product industry to the world. On December 12, Liu Tong, editor-in-chief of China Food News, walked into the 5G live broadcast room to discuss the development of China's one township and one product with the online audience.

According to Liu Tong, As the only professional media in China that is comprehensive, economic, and focuses on the development of the food industry, China Food News has established consulting relations with many academicians and colleges and universities in the past 36 years since its inception, and has carried out strategic cooperation with nearly 100 famous food cities in China. In recent years, the newspaper's "two micro and one end" and the network and media matrix have developed rapidly. As one of the invited media, through in-depth coverage of the exhibition, there are many new discoveries, new experiences and new feelings.

Talking about the highlights of this expo, Liu Tong was very interested: "Local governments organized delegations to participate in the exhibition, which is very rare in the same type of exposition in the country that I have reported. The organizing committee has done a lot of meticulous work, displaying famous and special products in the special area, presenting the "6+3" closed-loop model of one township and one product, standardization construction, achievement transformation and integration with high technology, and comprehensively showing the efforts and achievements of one township and one product in quality improvement, brand building, production area protection, market cultivation, circulation optimization, trade docking, international exchanges and other aspects. What particularly brightly struck me was the organic combination of the One Township and One Product International Commodity Expo and the National Ethnic Regional Development Conference, as well as the inheritance, protection and innovative development of ethnic medicine. ”

Liu Tong said that through the exhibition, we have seen the potential of one town and one product from limited display to unlimited development. China's one township and one product industry promotion plan is not limited to one expo, but with the help of the expo platform, the value gathering, dissemination and promotion of the "6 + 3" model of one township and one product are excavated and cultivated throughout the country, and the vitality of "one township and one product" is excavated and cultivated throughout the country, and national trade is prosperous and economic development is promoted.

At the same time, he gave five suggestions for the development of one township and one product industry from the perspective of media people. The first is to expand the breadth of one township and one product through the coordination of green industrial chain, the development of science and technology, and the development of rural construction actions. The second is to base on system agriculture, functional agriculture, integrated agriculture, and smart agriculture, promote multi-factor aggregation, multi-subject cultivation, multi-format development, and multi-interest connection, extend the agricultural industrial chain, upgrade the value chain, combine the supply chain, and deeply excavate the depth of one township and one product; the third is to strengthen the construction of the standard system, promote concept innovation, system innovation, model innovation, and mechanism innovation, and further improve the accuracy of one township and one product; the fourth is to cherish the treasure house of national industries and national culture, tell the story of China's one township and one product, and create a height and temperature Fifth, we always do not forget the original intention and mission of "one belt, one road, one world, one town, one product and one dream", and through brand building, aggregate energy, aggregate traffic, aggregate communication, and continuously expand the dimension of one township and one product.

Liu Tong believes that the China National Trade Promotion Association has advanced vision, precise vision and advanced concept. The successful holding of the expo fully reflects the forward-looking, systematic, advanced and operable nature of China's one-township and one-product industry promotion plan. He is full of confidence in the healthy, orderly and sustainable development of the country's one township and one product industry in the future.