Deep roots and leafy, humanistic Songjiang. As the "root of Shanghai", Songjiang has a long history and profound heritage, and is the starting point of Shanghai's cultural roots that have lasted for thousands of years. "Looking at the green mountains and green waters from a distance, looking at the humanistic world from a close distance", during the implementation of the two rounds of three-year action plan for the construction of humanistic Songjiang, Songjiang has continuously planted the spiritual character of the city, formed the spirit of Songjiang in the new era, highlighted the unique charm, and tourists at home and abroad flocked to it. During this year's National Day seven-day holiday, the 16 scenic spots (points) included in the monitoring of the whole region received a total of 799,400 tourists, and the operating income was 43.361 million yuan, an increase of 17.07% year-on-year. It is worth noting that more and more of these tourists have changed from "day trips" to "overnight tours" from Changsong.
What attracts visitors is a city, but also the culture hidden behind the city. Based on the profound and long humanistic history and brilliant civilization, Songjiang is full of ambition, casting the soul of the city Bacon with cultural self-confidence, and composing a high-spirited concerto of the times. In 2019, Songjiang became the first batch of national full-scale tourism demonstration zones, and after a year, it was successfully created as the fourth batch of national tourism standardization demonstration units. In the past five years, Songjiang has strengthened its cultural self-confidence, made every effort to launch the "Shanghai Culture" brand, realized the creative transformation of traditional culture, promoted the integration of culture and tourism, boosted the modernization of urban governance capabilities with cultural soft power, helped the urban economy, and provided a strong value leading force, cultural cohesion and spiritual impetus for the construction of a modern new Songjiang of "science and technology, humanities and ecology".
Inheriting the Context and Cultivating the "Roots of Shanghai"
Where a tree has roots, it can grow, and where water has a source, it can run. In the cultural positioning of Shanghai's "Five New Cities", Songjiang New Town is given the positioning of creating "Shanghai Roots". This is a true portrayal of Songjiang's long history, and it is also a deep love for Shanghai to keep its roots, which makes people full of cultural confidence in Shanghai that does not forget the original and opens up the future.
Songjiang's historic architecture has deep roots. More than 4,600 years of Guangfulin culture, the upper Inheritance Liangzhu, the lower Maqiao, is a witness to the integration of the Yangtze River civilization and the Yellow River civilization; the solemn and gorgeous Tang Jing Building is the oldest existing ground cultural relics in Shanghai, and it is the largest and most complete scripture building in China's late Tang Dynasty; the drunken White Pond of nearly a thousand years of history has attracted countless literati and inkers to gather here to paint and paint... There are many kinds of intangible cultural heritage in Songjiang, such as Songjun cotton weaving "clothes under the world" with buckles, thin cloth, standard cloth and Koryo cloth; silk screen prints depict the life of peasants with a variety of folk art techniques; ten brocade fine gongs and drums with ancient opera music and folk song minor keys to knock out the soft and delicate Jiangnan style... The long and unique cultural history has given birth to the ancient Songjiang metropolis of Shanghai today.
Cheng Xiangmin, secretary of the district party committee, pointed out that Songjiang should build a humanistic city with a rich history and a new era of civilization. Only by not forgetting the roots can we flourish and grow greenery; only by not forgetting the roots can we brush the present people and the future generations. In the past five years, Songjiang has inherited the cultural context, deeply cultivated the historical vein, and focused on realizing the creative transformation of traditional culture. The district cultural and tourism department has taken many measures at the same time to strengthen the protection and utilization of historical buildings, style blocks, revolutionary sites, and industrial relics, and explore more creative "opening ways" of traditional history and culture. Located on the original site of the south gate of Songjiang Province, the Yunjian Granary, which was transformed from the old granary and the old factory building, has been transformed into a "gorgeous transformation", this internet red cultural and creative park full of historical sense and cultural atmosphere has continuously attracted citizens and tourists to punch in and attract artists to stop and stay. In the past two years, in accordance with the ideas of "promoting tourism with culture, promoting culture with tourism" and "rejuvenating the garden with activities", the park has actively linked up with the city, district and street to participate in major festivals such as the Shanghai Tourism Festival, the Shanghai International Film and Television Festival, and the "June 6 Nightlife Festival", and planned to hold more than 100 high-quality activities such as exhibitions, performing arts performances, lecture salons, cultural and creative markets, and open-air movies. Similar to the transformation method of yunjian granary, there are also Xianhe Art Museum and Wangjiagen Sculpture Art Museum, which have become the first batch of "artists' residence destinations" in Songjiang District, allowing artists to "walk in" and then "go out" of Songjiang culture through their works.
In the promotion of urban memory project, Songjiang has always inherited and developed intangible cultural heritage such as opera and opera, folk art, handicrafts, etc., focusing on historical and cultural landscape areas such as Xiatang, Cangcheng and Fucheng, creating a livable and tourist-friendly humanistic highland that inherits historical memory, displays urban renewal, highlights the style of Jiangnan, and gathers cultural and tourism formats, and strives to make songjiang in classics, songjiang in cultural relics, and songjiang in relics appear alive through time and space. In recent years, many cultural relics protection sites located in the historical and cultural landscape area are being revitalized and utilized, such as Du's Carved Flower Building, MaJia Hall, Qian Yi Tong House, Yuan Chang House, Shi Liangcai's Former Residence, Ma Xiangbo's Former Residence... One by one, the ancient houses have been transformed into non-genetic learning bases, research and display sites for calligraphy and painting literature and drama and piano arts, celebrity material exhibition halls and patriotic education bases.
Integration of culture and tourism, building a "humanistic Songjiang"
Culture is the soul of tourism, and tourism is the carrier of culture. Culture gives profound connotations to tourism and boosts the transformation and upgrading of the tourism industry; tourism inserts wings for culture and promotes cultural prosperity.
"3, 2, 1, start shooting!" In the Shanghai Film and TV Park, the opening ceremony of an art festival that restores the film shooting scene and interprets the qipao show and martial arts drama allows visitors to experience a different kind of old Shanghai style. During this year's National Day, Songjiang launched a number of festivals that integrate culture and tourism, which activated the city's humanistic charm. The Guangfulin Cultural Site has opened a "Fulin Garden Party" that integrates night landscape light, flavor snacks, creative markets, cultural performances, entertainment and leisure, so that tourists will never return. With Dong Qichang and Gu Dashen's calligraphy and painting art position as the carrier, Zuibaichi Park excavates the cultural connotation of classical gardens and carefully creates "our festival", including static observation, dynamic performance, online and offline interaction and other forms, focusing on highlighting the cultural characteristics of Jiangnan Famous Garden Tourism Festival. At the first ferry culture and art exhibition in Chedun Town, "Millennium Ferry , Fenghua Centennial", the public can not only visit silk screen prints, boat wood artworks and intangible cultural heritage derivatives, but also experience the creation process of screen printmaking and paper-cutting art on the spot under the guidance of professional teachers.
The organic integration of cultural tourism is inseparable from the construction of perfect hardware facilities. In recent years, Songjiang has promoted the socialization and professional development of the public cultural service system, vigorously promoted the opening of cultural venues, sports facilities, parks and green spaces to the society, and cultivated new cultural spaces and leisure places that citizens can approach, participate in and display. In addition, Songjiang focuses on the "world window, science and technology core", promotes the construction of "one road and one lake" (Yuyang Avenue, Huayang Lake) in the core area of the science and technology film capital, and strives to improve the comprehensive urban functions of the Shanghai science and technology film capital.
From "paper" to "ground", Songjiang continues to play the core leading role of Sheshan National Tourism Resort, and accelerates the construction of major projects such as Chengjian Boutique Hotel, Sheshan Mao Royal Elite Hotel (Phase II), and Business, Tourism and Cultural Complex in the resort. Focus on the global tourism product system, and promote the construction of cultural and tourism projects such as the head of the Dangpu River in Shihu Lake, the Science and Technology Innovation Park of Niigata Nong Tourism, the "Cloud House" Pastoral Complex in Sigang, and the Oriental Children's Dream Of Ye Xie.
Grasp construction with one hand and direction with the other. In order to promote the quality and efficiency of the development of global tourism, Songjiang deepened the first batch of national global tourism demonstration zone brands, focusing on "looking at the green mountains and green waters from afar, and looking at the humanistic world from close up", and building a tourist destination with mountain city continuous scenery, water and land linkage, main guest sharing, and near and far, and more and more tourists come to Songjiang. In the construction of strengthening the national tourism standardization demonstration zone, Songjiang promoted the creation of a 5a-level National Tourism Scenic Spot in Chenshan Botanical Garden, a 5a-level Guangfulin Cultural Site, and a 4A-level SmurfLand, and strived to have more than 20 A-class scenic spots in the region during the "14th Five-Year Plan" period, covering all streets and towns. In addition, Songjiang has also continued to implement the idea that buildings can be read, neighborhoods can be strolled, and waterfronts can be recreation. Recently, the District Bureau of Culture and Tourism has integrated the excellent traditional cultural buildings in the district and launched six micro-travel routes, under the leadership of the master builder, the first floor of the cloud and the historical and cultural landscape area of Cangcheng.
Deeply cultivate quality and create a "cultural city"
The value height of "Humanistic Songjiang" is closely related to the height of the spiritual quality of Songjiang New Town. In the process of implementing the two rounds of three-year action plan for the construction of humanistic Songjiang, Songjiang has not wavered in its goal of building a famous cultural city characterized by the domain of books, the city of calligraphy and painting, the house of culture and the capital of film and television. Behind the four major business cards is the core competitiveness of continuously planting songjiang's urban spiritual character, enhancing the city's temperament, creating a cultural city with distinctive characteristics, and promoting the core competitiveness of economic development with cultural soft power. In this year's 2021-2023 "Shanghai Folk Culture and Art Town" appraisal organized by the Municipal Bureau of Culture and Tourism, the four towns of Yexie Town, Sijing Town, Chedun Town and Xinbang Town in Songjiang District were selected, and they stood out with their artistic culture with local characteristics and quality (dancing grass dragon, ten brocade gongs and drums, silk screen prints and drama).
Songjiang's "Domain of Books" is all over the streets and alleys, Zhong Shu Ge, Duoyun Bookstore Guangfulin Store, Bookstore at the foot of the mountain, Nancun Yingxue and a number of other "most beautiful" bookstores allow readers to meet the spirit of freedom and the distant places that their hearts yearn for, and various reading activities help to build a book society for all to read. Songjiang's "City of Calligraphy and Painting" is located in many places, Cheng Shifa Art Museum, Dong Qichang Calligraphy and Painting Art Museum, Yiyunge Culture and Art Space... Tourists wander through the art of calligraphy and painting to find their roots. In the history of Songjiang, there are not only local people, but also attracted many literati and inkers to live here, creating a large number of cultural treasures. At present, Songjiang is building new cultural landmarks such as the "Erlu" reading desk, expanding the influence of Chinese calligraphy "Zu Ti Hometown", accelerating the compilation of "One Classic and Six Histories", and promoting the creation of "The Hometown of Chinese Drama".
As a "house of culture and bo" of Wuhua Tianbao, Songjiang also has 8 museums and 303 various cultural relics protection units (points), allowing visitors to travel through the Tang, Song, Yuan, Ming, and Qing dynasties, and see the present from ancient times. There is no wall, no fence, the integration of the rich historical, cultural and artistic resources in the area, the development of a variety of online and offline education activities, so that the public can see the "exhibits" at close range, the currently building of the "Songjiang City Open-air Museum" will bring a new cultural relics viewing experience to the public.
Improve the quality of culture while doing enough of the characteristics. In recent years, Songjiang has seized the two major opportunities of the state's vigorous support for the development of cultural industries and Shanghai's construction of a "global film and television creation center", and has built science and technology film into an important bearing place of the global film and television creation center, a film and television characteristic functional area of Shanghai cultural metropolis, a demonstration area for the two-wheel drive of Songjiang science and technology innovation and cultural creation, and a demonstration area for the deep integration of industry and city. In addition, we will continuously optimize film and television support policies, promote the layout of the industrial chain such as film and television creation, post-production, copyright trading, publicity and distribution, and derivatives development; pay close attention to the introduction of high-quality projects, and promote the construction of key projects of science and technology film and television capital such as The Great Aim Yangtze River Delta International Film and Television Center, Shanghai (Chedun) High-tech Film and Television Base, and Starry Sky Variety Film and Television Production and Research and Development Base; orderly promote the project of Huace Film and Television Media Science and Technology College, accelerate the gathering of film and television talents; hold key film and television festivals and exhibition activities to expand the brand effect of Shanghai Science and Technology Film Capital.
From books, calligraphy and painting to literature, film and television, in the past five years, Songjiang has continuously improved its humanistic quality, improved the people's sense of gain and happiness, shaped the city's character with the soul of culture, and built a "cultural city" with unique quality.
■ Reporters Zhu Yinghong, Wen Yuecheng, Jiang Huihui, and Jiang Jianxin
■ Text editor Yang Shuhan Xu Ping
■ Column Editor-in-Charge Jia Li ■ Column Editor-in-Chief Zhou Wanbo