The female entrepreneur said that | "big beautiful sister" Jiang Weihong: I don't like to be called a strong woman

Qilu Evening News Qilu one-point reporter Wu Hao

Women have played an extremely important role in both the business world and the business world. Behind the aura, it can be expected that if they achieve the same success, women may put in more effort. On the eve of Women's Day, the reporter met with Jiang Weihong, vice president of the Chamber of Commerce and chairman and general manager of Shandong Yihe Yimei Home Furnishing Technology Co., Ltd., at the Shandong Women Entrepreneurs Chamber of Commerce, and listened to her reveal the secret behind the popularity of "Big Beauty Sister" and her understanding of strong women.

Behind the popularity of "Big Beautiful Sister"

Before I saw her, I first heard the title of "Big Beautiful Sister". Before formally interviewing "Big Beauty Sister" Jiang Weihong, she shared the origin of "Big Beauty Sister" with reporters.

In December 2015, Shandong Yihe Yimei Home Furnishing Technology Co., Ltd. was established, at the beginning of its establishment, there were investors to negotiate the project, because the company is positioned in the national soft decoration, in the words of Jiang Weihong, it is to create the beauty of the home. Moreover, the company's name is also related to beauty - Yihe Yimei, coupled with Jiang Weihong's high appearance. Combining these factors, investors from the perspective of brand, investors suggest that the company use the three words "big beauty sister" to package the founder as a company IP.

Jiang Weihong told reporters that at that time, it was casually said, did not expect to be in the furniture industry and the venture capital industry, now others are calling her "big beautiful sister", the company up and down are called so, "for a long time, I have slowly forgotten my name." ”

Of course, the rapid popularity of "Damei Sister" is not so simple as Jiang Weihong's high appearance, Qin Wen, president of the Shandong Provincial Women Entrepreneurs Chamber of Commerce, commented on her, "DameiJie" is a very representative entrepreneur of the Chamber of Commerce, in addition to her outstanding appearance, her ability is also very strong, and she is very capable of doing things.

It is reported that Jiang Weihong, with her familiarity with the business and love for the cause, successfully raised 50 million yuan in just 24 hours of meeting with investors, which also created an industry record and was called "the fastest financing in history".

In 2017, Yihe Yimei completed a round of financing of 87.5 million yuan, and the investors were shandong gold venture capital funds and Tongsheng Capital, a wholly-owned subsidiary of Shandong Gold Group, a large state-owned enterprise under the provincial management.

She said that she wants to build Yihe Yimei into a real 10 billion enterprise, and at the same time pass on the good product concept and the concept of home through the plan of "100 cities and 100 disks".

Doesn't like to be called a strong woman

Generally speaking of women entrepreneurs, people can easily think of strong women. Jiang Weihong confessed that she did not like to be called a strong woman. "The title of a strong woman is slightly sexist."

She believes that the necessary qualities of doing business are boldness, competence and logic, which are the same whether they are men or women. Because only with these qualities can we better judge problems, analyze problems, solve problems, and make enterprise teams more efficient.

In Jiang Weihong's view, Dong Mingzhu cannot be said to be strong, but should be very quick and decisive in handling problems, and the concept of being bold and strong is not the same.

"When I'm dealing with work, people say I'm more polytechnic, logical, and decisive, and every entrepreneur should be. But at the same time, both men and women have a sensual side. Jiang Weihong said that the company has a weekly retreat, talking about feelings and ideals, and she will tell everyone about her feelings and original intentions.

"In the process of speaking, what kind of emotion, just show it truthfully, I will not deliberately be strong or soft." Jiang Weihong said that women sometimes show delicacy, but also in the process of running a business advantage, empathy is stronger, easier to understand the customer's ideas, more able to reach consensus.

Speaking of Ci bu palm soldiers, Jiang Weihong said that she is a person with a strong sense of purpose, and the encouragement and punishment for everyone is guided by the goal, "Ci does not control the soldiers and men and women have nothing to do with each other, enterprises must follow certain rules, logic, and scientific systems, and when they should be kind, they must also be kind." At Yihe Yimei, she said, the company allows employees to make mistakes, but the rules to be followed must be followed.

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