The film market in May is dramatic. At the beginning of the month, "Guardians of the Galaxy 2" went high and low, "Wrestle! Two movies about "Love Daddy" bumped out of the topic of the year; at the end of the month, "Pirates of the Caribbean 5: Dead And No Proof" was extorted by hackers before it was released, and Johnny Depp only wanted to sign another name for red carpet fans. Whether it is hype or realism, this month's last fight belongs only to the national animation studios - starting from the 27th, as many as 11 cartoons will be released in 6 days to compete for Children's Day. Among them, "Doraemon: Nobita's Antarctic Ice Cold Adventure", released on May 30, is most likely to play the lead.
Looking back at Children's Day in recent years, June 1, 2015 was a Monday, but the market rushed to 180 million on that day, and Doraemon: Walk with Me beat the British animation "Super Invincible Sheep" that was loved by adults with a sentiment card. Last year's Children's Day was also not on the weekend, but the box office still rushed to 150 million, taking advantage of the cartoon "Angry Birds". In this way, "Nobita's Antarctic Ice Cold Adventure", which was scheduled half a month in advance and only less than 3 months later than the Japanese night, is simply a rescue, because today's animation market originally did not have IP responsibility, and even "Submarine Story", "Super Rabbit Team", "Dragon Rider" and other old works were re-screened.
In fact, there is no need to compare similar animations in the mainland, in Japan, "Nobita's Antarctic Ice Cold Adventure" itself is a market upstart, its local box office of 4 billion, easily breaking the "New Nobita's Birth of Japan" last year's "Doraemon" 2D theatrical version of the highest box office record in 37 years. Director Atsushi Takahashi was the assistant director of "Spirited Away", he began to join the "Doraemon" theater version of the team from 2013, from the original painting, storyboarding, acting to the script writing all the way to the director's post, it can be said that in recent years, the breakthrough of the Doraemon theater version, Takahashi Atsushi has made great contributions. This time, as an original screenwriter, he took the story to Doraemon's unexplored continent, Antarctica.
Children like to watch the ice and snow in cartoons, "Ice Age" has been popular with ice and snow stories for 15 consecutive years, with a cumulative global box office of nearly 3.5 billion US dollars, and fans from elementary school all the way to college. The popular Korean IP animation "Bouru" series also launched the big movie "Bolulu Ice adventure" in 2013, and the little penguin wearing orange glasses accompanied the growth of a generation of Korean children, comparable to China's "Pleasant Goat". The craziest is Frozen, where Disney Animation surpassed Pixar Animation with amazing lara power, incidentally contributing a snow treasure. There is also our Chinese post-80s animation Bible "Snow Child", a short film that originally popularized "water vapor" with an edutainment attitude, but unexpectedly became the earliest emotional viewing experience of post-80s children, the mainland has bought the copyright to try to remake, in that era, China has more than 3,000 cold drink brands, in the hearts of children, they can resist summer.
Just last month, the mainland also introduced a Canadian animation "Ice Battle", although it is a story about how children play snowball fights, and the box office is also 31 million. But none of these stories involve a true Antarctic adventure. The four words "Antarctic adventure" mean that entertainment has a popular color. In Hollywood, the truly modern legend of Captain America began in Antarctica, when he was a large, frozen dumpling, and even in the field of animation, Happy Bigfoot was filmed in two episodes in a row, and director George Miller was animating while conceiving his utopian cult science fiction "Mad Max 4". In Japan, "Antarctic Story" starring Ken Takakura has maintained the box office champion in the history of local films for 15 years, this movie is based on real events, took three years to build, let the world fall in love with the sled dog, but also made its bgm become a must-use soundtrack for Aerial Photography promotional films of Chinese enterprises and institutions. It can be seen that Japan, which lacks land resources, is also obsessed with the Antarctic continent, and Japan's last animation milestone of the 20th century, "Evangelion", also imagines Antarctica as the starting point of philosophical speculation. Based on the yearning for Antarctica, the title of "Nobita's Antarctic Ice Cold Adventure" is kawaii, but the story is not simple at all.
"Nobita's Antarctic Ice Cold Adventure" in the name of the word "ice cold" can smell the childlike fun or occupy the leading position, in the story, Doraemon and his party went to the Antarctic the same as all children think, it is because of the summer. Coming to Antarctica, they first built an ice amusement park, in the unbridled fun, the adventure took place, Nobita found a bracelet that was frozen, this bracelet is 100,000 years old, but scientifically speaking, 100,000 years ago, Antarctica could not have survived, and then, Doraemon and his friends found a mysterious ancient city that had disappeared for a long time.
The story progresses to this part, much like the 1983 theatrical version of Nobita's Undersea Ghost Rock City, which is also an underwater adventure about finding the Kingdom of Atlantis. But "Nobita's Antarctic Ice Cold Adventure" does not repeat the old road, Doraemon is unfortunately lost in the deserted Antarctic at this moment, his round ball player terrier becomes an important plot, because Nobita did not catch it, let Doraemon fall into the abyss, so Nobita is determined to use his own strength to save Doraemon, this setting is very similar to the previous year's cg commemorative work "Walk with Me", why Doraemon's theatrical version is always called "Nobita's xxxx", because the theme of all adventure stories is related to Nobita's growth.
These settings are not finished, as the Antarctic chapter, "Nobita's Antarctic Ice Cold Adventure" also has a more brain-burning ending pk, true and false Doraemon duel! The plot has developed far beyond what the Antarctic adventure can carry. Taking advantage of the fact that Aaron Kwok and Stephen Chow's version of "Journey to the West" have not yet developed the "True and False Monkey King", Doraemon first found this fun.
"Doraemon" 2d theatrical version has a convention, there are through the elements + ancient city exploration theme of the theatrical version of the score is often relatively high, just like last year's "New Nobita's Birth of Japan" in 1989 and the 1983 "Nobita's Undersea Ghost Rock City", representing the strongest level of the 80s "Doraemon" theatrical version, "Nobita's Antarctic Ice Cold Adventure" is also in line with this law, in the selection of children's materials as far as possible into the optimistic science fiction thinking.
At the 1994 meeting, because of the joint ruling of japan's Liberal Democratic Party and other three parties, it broke the five-year honeymoon period between China and Japan, and around the historical issue and the Taiwan issue, Sino-Japanese relations fell to an unprecedented freezing point. So Japanese animation began to work in China, at that time also called "Robot Cat" of "Doraemon" the first stroke, many post-80s in the elementary school era encountered a "Robot Cat" comic book collective surrender action, Dingdang was criticized by the school as "vulgar", "nonsense", "disturbing the physical and mental health of teenagers". In order not to hand over the comic books, many children held "secret conferences" one after another, hiding the only remaining comic books in some extremely difficult places to find, such as trees, or wrapped in plastic bags and buried in the soil (this imagination, feeling that the school criticism is right, sweat ... ), agree to avoid the storm after many years and then take it out.
This legend, like this theatrical version of Doraemon: Nobita's Antarctic Ice Cold Adventure, blue fat culture is not only frozen history, but also the adventure of trying to take responsibility, but in the final analysis, it is for our friendship and tolerance.
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Let's go on an Antarctic adventure this summer!