I believe that whether it is a lover of two-dimensional culture or a crowd of onlookers who bring their own melon-eating masses buff, most of you in front of the screen have heard of an anime "Saga Idol is Legendary" that began airing in October this year. It doesn't matter if you haven't seen the anime, at least I'm sure you've seen such a GIF in a certain group.
In a picture full of the atmosphere of a young girl, only 37 seconds after the opening, the heroine is killed by a large truck speeding in front of her house... He's dead...... finish......
Arguably the most sand-sculpted anime in October, it tells the story of a girl who was killed at the beginning and resurrected as a zombie and decided to become an idol to save Saga (a japanese prefecture) from a depressed economy. Don't worry, in short, the agent of this idol group has revived beautiful girls (zombies) with very old age and different styles of Japanese eras, and led them from the streets to the apex of idols (probably tokyo dome?). ）。
One of them, a beautiful girl (zombie, of course), is a bad girl from the 90s of the last century, and her biggest obsession with her life is a gadget called "Takuma Kaeko". I believe that many domestic audiences are also confused about this, after all, we have not fully experienced the history of Takuma Songzi in Japan.
This "Takuma Songzi" appears three times in only the second episode, and the fourth episode appears again in the end trailer, and it seems that both the author and the animation supervisor are ready to have a more in-depth description of it. For Japanese audiences, especially the post-80s and post-90s generations, Takuma Songzi was a thing that swept the streets and alleys in those years.
In November 1996, Bandai introduced a portable pet for girls' high school students, which was named tamagotchi (a spelling combination of "tamago, egg;watch, watch" in Japanese) because of its round, egg-like appearance and watch-like carrying style (presumably influenced by the naming of game &watch).
In recent decades, many of Japan's product names have been "arranged" into such seemingly fashionable abbreviations, which are usually composed of Japanese + English, the initials of Japanese itself, or a mixture of English + English, such as famicom (red and white machine), jk (female Takao, the initial abbreviation of joshi kosei), and ky (空気読めない, kuuki yomenai' acronym), and so on. Pulling away, let's go back to Takuma Gezi.
In the 1990s, affected by Japan's bubble economy, the economy of District 11 was hit as never before. This huge crisis has also brought great impact to countless ordinary families, resulting in a series of social problems, such as the reduction of living area, consumption degradation, employment difficulties and other issues are also plaguing the younger generation.
The collapse of the economic bubble also affects high school students, especially female high school students who pursue fashion. During this period, Takuma Kaeko, the portable pet of the foundation b (Bandai), conformed to the context of the times and became the favorite of female high school students. Until 2010, the cumulative sales of Takuma Singers had exceeded 80 million units.
In the mid-to-late 1990s, Takuma Kaeko became an essential artifact for female high school students of the same status as bubble socks, Namie Amuro's eyebrows, and uniform miniskirts. It's inexpensive, cute and portable, and it's shiny with a motherly glow, and there's nothing wrong with saying it's the physical version of Traveling Frog.
Takuma Songzi was then introduced to China (mostly cottages), called the electronic chicken or directly called "electronic pet", and was loved by the student community, but Chinese female high school students do not seem to be very interested in it. In Japan, the sales of 5 million units in the first year were not limited to female high school students, and it was soon widely spread among housewives and office workers.
In the Japanese colleges and universities of that year, a girl could hardly integrate into various social circles without Takuma Songzi, and would even be excluded by others. On the other hand, Takuma Gezi also launched limited editions of different styles in the popular year, and some of them were speculated to a sky-high price that was difficult for high school students to accept once they were listed, which also caused many social problems.
In order to please the girls, some of the male high school students of that year would even steal and rob, after all, many people's families were not rich... Under the influence of the JK economy, some female high school students will even sell their flesh and get their favorite Takuma Kaeko through assistance and communication.
Maru Suga Gakuen
The ladies (women's rampage group) and the bad girls in long sailor skirts were also loyal audiences for Takuma Kazuko. Representing rebellious girls, they always have a Takuma Kaeko symbolizing fashion in the bag, which is a huge contrast with the super rebellious personality and violent appearance. At the beginning of the "Saga Idol is Legend", the yellow-haired bad girl represents the standard evil girl gang member (senior member) in the mid-to-late 90s.
The scary thing about Takuma Kameko is that it led a wave of popularity and fashion and quickly seized the commanding heights of social games. The original Takuma Gezi can not pause the time (most of the domestic pirated electronic pets are this version), players must take care of it from time to time, feed it, shovel, otherwise it will soon die. In this way, its existence has become a problem in the classroom and a sworn enemy of school management.
As the most fashionable fashion item for female high school students around 1997, Takuma Gezi also quickly went to extinction after being popular for a period of time, and it soon ceased to be the focus of female high school students, and it also lost users in the crusade of public opinion. Soon, the most fashionable Takuma Songzi became a "passing Internet celebrity", and Bandai, who had no time to react, had to silently destroy millions of pieces of inventory before the bells of the 21st century rang.
At this point, takuma Kaeko's glorious era came to an end, and although it also introduced updates and improvements, its target has shifted to elementary school students. After all, with the popularity of mobile phones, girls' high school students will no longer be interested in this electronic chicken, but the primary school students who give power still brought about 30 million global sales to Takuma Kaeko in the 2004 business war.
To this day, we can still find Takuma Kaeko in some grocery stores next to elementary schools, but today's elementary school students who are addicted to mobile games may never understand the fun of this electronic pet in that barren era.