McDonald's, KFC, Pizza Hut, what was it like 60 years ago? $1 for 1 burger? McDonald'sBurger KingWendy'sTaco BellKentucky Fried ChickenDunkin' Donuts Dairy QueenSonic'sWhite CastleArby'sHardee'sJack in the BoxPizza Hut

Translated | tang

Source| business insider

Do you know what mcDonald's, KFC, Pizza Hut, and dq, which we are familiar with now and eat and drink regularly, were like 60 years ago? Do you know that in addition to these big names of foreign fast food, what other famous foreign fast food brands you have eaten or not eaten? Now, let's take a look!

61 years ago, McDonald's hamburgers cost only 15 cents. (Approximately equal to the market price of 1 RMB) 600 USD, Dan and Frank Carney opened the first Pizza Hut with the first pot of gold borrowed from the mother.com. 64 years, Colonel Sanders always stood in the KFC to maintain his signature smile.

fred vuich/ap

In the 1920s, with the popularity of automobiles in the United States, fast-food chains with low costs, large quantities, and the ability to provide fast service quickly occupied the U.S. market. In the 1980s, the term "fast-food" was introduced to China, and the term "foreign fast food" spread in China. With the outbreak of the adolescent obesity crisis, these fast food foods have been labeled as "cheap", "high calorie" and "unhealthy", regarded as junk food (junk food) the negative impact of the expanding, foreign fast food is trying to adapt to the changing market, decades from the city of the tide to the enemy of the people, these years you have eaten and not eaten the foreign fast food where to go?

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Back in 1955, McDonald's hamburgers cost only 15 cents. At the time, its menu offered only nine products.

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McDonald's packaging design has changed significantly over the past few years. This was the packaging design from 1955, when the predecessor of Uncle McDonald had just been designed.

The image of Uncle McDonald (Ronald McDonald) first appeared in 1963, and he still appears in our lives today.

Today, McDonald's offers more than 170 products worldwide.

wikimedia commons

McDonald's is still changing in order to transform their business scope. After Steve Easterbook became CEO in 2015, McDonald's changed the menu and began serving breakfast all day.

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▲ Burger King was founded in 1954. It wasn't until 1957 that the whopper began to appear on menus. Sandwiches have always had many different variations on the menu, and this is true today.

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Burger King's mobile selling point in valdez, alaska, 1989.

dave rowland / stringer / getty images

Today, Burger King is rolling out a number of measures to counter the latest fast food war.

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The first Wendy's, opened in 1969 in Columbus, Ohio.

flickr/joe ross

Wendy's original interior setup. The store closed in 2007.

In the 1970s, Wendy's pioneered the car pick-up window. It has a separate aisle for express pick-up service.

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In 2012, Wendy's underwent a brand transformation. It redesigned the restaurant, innovated the menu, and improved advertising campaigns.

▲ Founded in 1962, Tako Bell's original restaurant design and logo.

Taco bell looks like 53 years later.

john bazemore/ap

▲ Marietta, Georgia retro KFC storefront.

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Colonel Sanders has been a symbol of KFC since its founding in 1952.

▲ Old KFC "realistic play food" playset.

frch design worldwide

KFC launched a brand new design. In 2014, KFC began to try to renovate restaurants, and 70% of the brand's about 4,500 restaurants will be completed by the end of 2017.

Dunkin' Donuts was originally founded in 1950 in Quincy, Massachusetts.

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Today, there are more than 11,300 dunkin' donuts worldwide.

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The first dairy queen opened in 1940 in Joliet, illinois, Illinois.

▲ 76 years later, the dairy queen still has a curly ice cream top.

fickr/brad holt

While most sonic's restaurants maintain a retro car restaurant look, the restaurant's menu has changed a lot since the 1950s.

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In white castle in the 1920s, you only need 5 cent coins to get a snack.

White castle in 1981.

White Castle plans to open an international branch in Brussels, Belgium, and construction will begin in 2015.

arby's

Arby's was founded in 1964 by Forrest and Leroy Raffel.

Today, arby's has redesigned its menu and a whole new look similar to a fast casual restaurant.

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The first hardee's opened in Southern California in 1960.

In 1997, Hardee's was acquired by CSE Enterprises, Carl's Jr. Hardee's restaurant's parent company eventually began serving carl's Jr.'s food program as the company's star logo.

flickr/george

In 1951, the first jack in the box was opened in San Diego.

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▲ Jack in the box 1960's scene.

The fast-food chain has been using the same mascot for 65 years.

In 1958, Dan and Frank Carney opened the first Pizza Hut in Wichita, Kansas, for $600 they borrowed from their mother.

Today, Pizza Hut competes not only with other pizza chains through a unique perspective on the dishes, but also with McDonald's and KFC.

Huge homogeneous competition and public opinion crisis,

So that this chain of fast food restaurants have gone to the road of transformation,

Healthy, low-calorie foods are starting to appear on the menu,

Interior design has also gradually shifted from a simple fixed pattern to a casual style,

In the pursuit of fast service at the same time,

Focus on the user's in-store experience,

And began to constantly think about the change of brand image.

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