This year's summer movies disappointed the audience, except for a "Furious Case" that set off the memory of Hong Kong films, almost no work can really be called a dark horse.
Compared with the summer movies of previous years, works such as "I am not a medicine god" and "Nezha's Devil Boy Descending" have not been seen in this year's summer file.
From the summer file until september, there is still no film really explosive, the most eye-catching box office performance is "Out of Control Player", the release of 20 days to get 512 million box office, "Fury Case" ranked 2nd, has been released for 48 days, got 1.221 billion box office, followed by "Tomorrow's War" and "Accompany You for a Long time".
However, the quality of "Out of Control Player" can only be regarded as decent, and although "Furious Case" is brilliant, most of the audience's enthusiasm for this movie has passed.
"Tomorrow's War" does not meet the audience's expectations, and can only be regarded as a passing movie, while "Stay with You for a Long time" is a gimmick that is more than the quality.
The new film selection is launched in such a period, in fact, the advantages are greater than the disadvantages, because there is not much competitive pressure in the same period. However, domestic films have not emerged a work that can really convince the audience in quality, but continue to launch bad films.
"Direct hit the scene", a film adapted from a true story, did not attract the audience because of the realistic theme, and the box office continued to slump after the launch, only the first day of release got 73,000 box office, and as of now, the box office performance has dropped again and again, with a daily box office of only 338 yuan.
Judging from the theme of this film, with a certain suspense color, several crime suspense dramas in the recent national drama market have been welcomed by everyone, but there are some lack of such works in the film market, and "Direct Attack on the Scene", which could have seized the opportunity, is still mediocre.
The story is about three post-90s rural brothers who went to the city to work, but when they returned home at night, they met a girl who was robbed on the road, and the three brothers fought with the gangsters, but they encountered a misunderstanding, until the truth finally came out, and they became heroes to save people.
Although the story is a bit cheesy, the cast of "Direct Hit the Scene" is not to be described as strong. For example, Wang Gang, a drama-level actor who is very familiar to the audience, Tao Huimin appeared in this film, and Cheng Sihan, a powerful actor with high recognition, and so on.
The male protagonist Xu Shaoyang is not unfamiliar to some audiences, and earlier played the male number one in the Taiwanese idol drama "Dolphin Bay Lovers".
But from the overall quality of the film, it is a typical online movie, and the gimmick is higher than the watchability of the story itself.
In addition to these leading actors, "Direct Attack on the Scene" also pushed the second generation of stars Pan Yang to the position of heroine during the promotion.
People familiar with Pan Yang know that she has always been labeled as the second generation of stars, because her father is Pan Changjiang, a comedy performance artist familiar to the audience.
In order to help pan yang's acting career continue to develop, Pan Changjiang has cooperated with Pan Yang in a number of film and television dramas, but Pan Yang has only been popular for a period of time in the early stage.
Not long ago, he appeared again in "Warm Taste" starring Jin Dong, but there were not many scenes, but Pan Yang's performance in this play was very brilliant.
And this time in "Direct Attack on the Scene", Pan Yang is more like a gimmick that is used to be publicized, after all, she does not play many roles in this film, playing a female reporter who interviews, and most of the focus is still focused on Xu Shaoyang and his brothers.
Pan Yang has become one of the marketing methods of this bad film, and the impact on her is very negative, after all, Pan Yang's acting skills are not hopelessly bad in the past.
Acting in more works like "Warm Taste" is easier to help her accumulate popularity, but bad films are a kind of consumption for actors.
It is already very common for the appeal of stars to become a fig leaf for bad films, and in many works, the protagonists are often not the second generation of these stars, but they are still packaged as protagonists.
These second generations of stars have attracted much attention because they have the aura of the previous generation, such as Pan Yang appearing in this play, which is more like the banner of his father Pan Changjiang for many viewers.
Just as Zhao Benshan's daughter starred in a bad film, it will also be seen by the audience as affecting Zhao Benshan's reputation.
Although the fig leaf of pulling the second generation of the star to make a bad film can work for a while, the early audience may pay the bill, and after watching more bad films that use this routine, even if you see the name of the second generation of the star, it may not be popular.
And a bad film like "Direct Attack on the Scene" is embarrassing not only the work itself, but also Pan Yang, as the second generation of stars, is equally embarrassing.
Pan Yang, who has lost his good feelings again, is likely to be affected in subsequent works, and the best way is to polish his eyes and act less bad films.